Kicking Your Butt Part Two

Real Estate Agent with McGraw Realtors

To the AR Community,

Yesterday, I wrote a passionate blog about social media and those who choose not to embrace the new technology.

When the blog got featured, I was excited!  I mean, who doesn't want to have a feature on AR?  That's good stuff!

I learned a couple of things from yesterday's featured post:

1. You get a lot of readers when you get featured. 

It is humbling to think a couple of thousand people would take the time to read what you write.  And, of course, you get a lot of comments.  And that brings me to the second thing I learned.

2. Not everyone will agree with you, of course.

My "Kicking Your Butt" blog was written out of a couple of years of frustration as I have watched people in a variety of industries struggle to be successful.  Time after time I will ask someone who is no longer profitable if they are bloggging or if they are on Facebook.  And time after time the answer is no, with all kinds of excuses.  And it amazes me that you simply cannot convince some of those folks that they can be profitable if they will only give it a try.  (You understand there's a whole lot more to this statement, right?)

I chose the real estate world to direct the blog towards because that is the world I know the best.  But the reality is that I've seen people in all kinds of industries who got left behind when the world changed.  And, as was pointed out several times yesterday, especially so well by Broker Bryant whom I highly respect, it isn't an age thing.  AND technology isn't a magic bullet either.  Like Broker Bryant noted, the high producer in his area does things do many of us.

Watch What You Say!Some of the comments were downright nasty.  Some people were kind in helping me to understand another point of view from that which I had expressed.  And many were in agreement.  I believe the ability to have creative discussion with differing points of view is the heart of what Active Rain is all about.

3. When you think you're making a point that everyone will understand, you can be sure you aren't!

Was the piece pointed?  Yes. 
Was it designed to be sarcastic?  Yes.
Was it bragging on my part?  It wasn't supposed to be, but I realize that it was interpreted that way by some.  I apologize to those of you who took it that way.

My Kicking Your Butt blog was written out of frustration to anyone who finds themselves wandering where all their business went and how come all those new people in the industry seem to be doing so well. 

4. One other thing I learned is that there is a point cap. 

I always figured that the folks who get featured on AR were racking in continuous points with all those comments.  Nope.  You get capped at 450.  I don't know how many comments take you to that number, but I think that's a good idea.  Because really, it isn't about the points.  It's about the dialoge.

5. And finally, I learned that you'd better have your act together!

I had lots of folks visit me over on Facebook, which I didn't have time to get to yesterday as I was out showing all afternoon. 

I also had many visits to my website which, in my opinion, isn't up to par at this time. 

And I also accidentally left Meebo turned on on my website.  It showed I was here all day when I wasn't.  Talk about feeling stupid.  Yep, technology ain't perfect.  After all, it is just a tool!

Now, how about that effective technique I told you that was my weakness
(of which I have many by the way...meaning weaknesses!)

Here it is.

Write short handwritten thank you or thinking of you notes to your top 100 Write a Note!clients.  And send five of these out everyday.

This is a Brian Buffini technique and it is one of the smartest things you can do.  In a world of technology this is a personal touch.  I have not been good at doing this.  My excuse is that I'm blogging or too busy or whatever.  But when I have done this, the feedback from the people who got the notes has been incredible.

This old fashioned technique buries technology in staying connected with people! 

So there you go.  If you're a techie like me, I encourage you to turn off the computer every now and then, write some handwritten notes and send them off to your people.  You'll love the feedback.  And you'll love all the invitations to come and see people in person. 

Now that's good stuff!

Tomorrow, I'll tell you about another NON Techie technique that a friend of mine has used to work wonders for his business.


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Russell Lewis
Realty Austin, Austin Texas Real Estate

Bob, I really enjoyed your reply and you have a genuinely good outlook on the situation. I started in Real Estate in 1989 and Austin was in the huge S&L Crisis with over 1/2 the homes foreclosures so I don't have a lot of patience with "whiners" either"! I was also surprised by the huge number of agents in your market, drives you crazy right? We have just under 9,000 here in Austin and it can be very competitive at time.s What is more surprising is the fact that only two of you are taking advantage of all the benefits of blogging and all of the other online tools. It will only help you more down the line! Thanks for the illuminating response, I think I will subscribe and check in now and then. Have a great week and if I get to Tulsa to see our son I will look you up!

September 08, 2009 08:28 AM
Anonymous #30
Tim Monaghan


Loved the article---and i have to admit that while i am on FB, i've never used it to drive my business. I do use it to contact past clients and such who are on there, but never thought of using it as another marketing tool.

I hope that there still aren't realtors out there lamenting the loss of the 'big book'---which hasn't been around in my 15 years in the business, but i had heard of it. The new world moves much faster than that---and in the market we were in a few years ago, a listing wouldn't have even made it to the book before it was sold!

I do agree, though, that we can get caught up in all the tech, and the old fashioned approach never hurts. I think that having a well rounded approach works best, using the tools as that:tools. They aren't miracle machines or crutches. We still need to be in contact with our clients to make a difference!


September 15, 2009 05:07 PM
Bob Haywood
McGraw Realtors

Tim, thank you for the comment.  You are exactly right.  A mix of tools that are effective - whether high tech or not - is the best approach for reaching clients and building a successful business.

September 15, 2009 05:10 PM
Anonymous #32



i am def a new schooler as well.  Both part one and two of this blog were great.  With technology and the way it is rapidly changing, we have to stay on top of it.  We all have learned, and in reference to the ones who dont want to participate or follow along, it is their choice.  It is also as easy as asking most of the time.  Anyone can learn to BLOG, text, or facebook of they want to invest the time.

Its all about the persons motivation to succeed or on the other hand, the persons interest in doing the same thing over and over and over again, and expecting different results.  It just dont work.

Great post, congrats on the feature, and happy selling.  For all the procrastinators in the room, i would HIGHLY recommend a little book called Eat that Frog, by Brian Tracy.  A one hour read that would boost your effectiveness and productivity by 30% and it doesnt include facebook, LOL.


September 16, 2009 02:47 PM
Anonymous #33
Steve Toker

Huh? Points? Can I get neat stuff with them?

Agents in my area are rather slow to adopt new tech. That's OK with me, so I don't badger them about it. I do some blogging, P2, which I haven't customized much yet. Will have to learn or hire someone.

All forms of contact should be judged and weighed for their effectiveness. I think it was Dan Kennedy who compared advertising to employees. If your employee doesn't work, you would fire them, no? Why not your advertising (contact methods) Track them, and fire the loafers. We have a newspaper where advertising does no good. I mean nothing. My broker still runs ads, and says he has to do it to satisfy our sellers. Not me brother. I show the numbers to all of my sellers and ask them where they want me to invest (their) ad dollars. They all have seen the wisdom of promotion via internet, call capture and other means.  Local paper? Ha. Nobody wants to pour money down a rat hole. Yes, when there is some empty space to fill, I put in an occasional ad, but not very often.

Keep up the good work. I guess I'd better figure out how to make AR work for me too. Thanks, Steve

September 30, 2009 02:52 PM
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