Kicking Your Butt Part Two

By
Real Estate Agent with McGraw Realtors

To the AR Community,

Yesterday, I wrote a passionate blog about social media and those who choose not to embrace the new technology.

When the blog got featured, I was excited!  I mean, who doesn't want to have a feature on AR?  That's good stuff!

I learned a couple of things from yesterday's featured post:

1. You get a lot of readers when you get featured. 

It is humbling to think a couple of thousand people would take the time to read what you write.  And, of course, you get a lot of comments.  And that brings me to the second thing I learned.

2. Not everyone will agree with you, of course.

My "Kicking Your Butt" blog was written out of a couple of years of frustration as I have watched people in a variety of industries struggle to be successful.  Time after time I will ask someone who is no longer profitable if they are bloggging or if they are on Facebook.  And time after time the answer is no, with all kinds of excuses.  And it amazes me that you simply cannot convince some of those folks that they can be profitable if they will only give it a try.  (You understand there's a whole lot more to this statement, right?)

I chose the real estate world to direct the blog towards because that is the world I know the best.  But the reality is that I've seen people in all kinds of industries who got left behind when the world changed.  And, as was pointed out several times yesterday, especially so well by Broker Bryant whom I highly respect, it isn't an age thing.  AND technology isn't a magic bullet either.  Like Broker Bryant noted, the high producer in his area does things differently...as do many of us.

Watch What You Say!Some of the comments were downright nasty.  Some people were kind in helping me to understand another point of view from that which I had expressed.  And many were in agreement.  I believe the ability to have creative discussion with differing points of view is the heart of what Active Rain is all about.

3. When you think you're making a point that everyone will understand, you can be sure you aren't!

Was the piece pointed?  Yes. 
Was it designed to be sarcastic?  Yes.
Was it bragging on my part?  It wasn't supposed to be, but I realize that it was interpreted that way by some.  I apologize to those of you who took it that way.

My Kicking Your Butt blog was written out of frustration to anyone who finds themselves wandering where all their business went and how come all those new people in the industry seem to be doing so well. 

4. One other thing I learned is that there is a point cap. 

I always figured that the folks who get featured on AR were racking in continuous points with all those comments.  Nope.  You get capped at 450.  I don't know how many comments take you to that number, but I think that's a good idea.  Because really, it isn't about the points.  It's about the dialoge.

5. And finally, I learned that you'd better have your act together!

I had lots of folks visit me over on Facebook, which I didn't have time to get to yesterday as I was out showing all afternoon. 

I also had many visits to my website which, in my opinion, isn't up to par at this time. 

And I also accidentally left Meebo turned on on my website.  It showed I was here all day when I wasn't.  Talk about feeling stupid.  Yep, technology ain't perfect.  After all, it is just a tool!

Now, how about that effective technique I told you that was my weakness
(of which I have many by the way...meaning weaknesses!)

Here it is.

Write short handwritten thank you or thinking of you notes to your top 100 Write a Note!clients.  And send five of these out everyday.

This is a Brian Buffini technique and it is one of the smartest things you can do.  In a world of technology this is a personal touch.  I have not been good at doing this.  My excuse is that I'm blogging or too busy or whatever.  But when I have done this, the feedback from the people who got the notes has been incredible.

This old fashioned technique buries technology in staying connected with people! 

So there you go.  If you're a techie like me, I encourage you to turn off the computer every now and then, write some handwritten notes and send them off to your people.  You'll love the feedback.  And you'll love all the invitations to come and see people in person. 

Now that's good stuff!

Tomorrow, I'll tell you about another NON Techie technique that a friend of mine has used to work wonders for his business.

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Rainer
102,360
Tim Krueger
Keller Williams Newport Estates - Newport Coast, CA
KW Short Sales Specialist

Now i have to read the post you are talking about.  

Sep 04, 2009 10:09 AM #14
Ambassador
850,506
Susan Emo
Sotheby's International Realty Canada - Brokerage - Kingston, ON
Kingston and the 1000 Islands Area

Bob -  great follow-up post.  I am an ardent fan of hand written notes and have been practicing the concept for more than 20 years now.  I keep a folder with me with note cards, pen, stamps and when I'm kept waiting (grrrr) I use my time wisely and in a way that calms me down (grrr)   I also have them with me for when I meet that special person who made me smile that day.  When I pass a home with a lovely flower garden or perfect curb appeal, I can pull over and write them a note thanking them for having made me smile with their effort.  I can pop it write in their mailbox or jot down the address to mail it later.  

Technology is a fantastic tool to take advantage of but it will never replace common courtesy and dare I say it,  common sense!  We have to do what works and stop making excuses.

Thanks again for a great post -  I've subscribed!!

Sep 04, 2009 10:50 AM #15
Rainmaker
1,518,176
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Bob - Good point that not everything can be done from behind the keyboard. Hand written notes are a great and effective surprise.

Sep 04, 2009 10:53 AM #16
Rainmaker
272,759
Julie A. Black
KAUAI DREAMS REALTY Kauai Real Property Specialist - Kapaa, HI
CLHMS, CRS, GRI, Realtor, Broker

So true. I love part 1 about texting. I've asked Realtors "didn't they get my text"? There response, they don't have it. Hello, you're in business and you don't have text? 

Sep 04, 2009 11:17 AM #17
Rainmaker
54,039
Doris Barnett-214-236-2908 cell/txt
RE/MAX Select Homes - Plano, TX
Professional REALTOR/Trainer

Heh guy!

You made the front page and a lot of folks had the benefit of your thought provoking post. It is their issue how they respond to it. You just keep on-keeping on and you'll keep doing what you do best!

A/R liked it enough to push you to the front and that is a good thing. Look at all of these new friends popping up! All e-PRO's will tell you-Yep and right on. They still like a card now and again though as do I. Keep writing and posting your feelings it helps others understand their own when you do so!

Sep 04, 2009 11:27 AM #18
Rainer
96,247
Nicholas Goraczkowski
Aurora, CO
Your Mortgage Resource - (720) 83-RATES

I agree. We have to be willing to change with the times or we will be left behind reading magazines.

Sep 04, 2009 01:31 PM #19
Rainer
127,971
Dan Quinn
Berkshire Hathaway HomeServices PenFed Realty - Silver Spring, MD
Dan Quinn

Glad you gave the link to this post on your first post.  Good food for thought for all of us.

Thanks, Bob

Sep 04, 2009 04:29 PM #20
Ambassador
1,478,460
Renée Burrows
Savvy Home Strategies Realty, LLC-REALTOR®-Estate-Probate - Las Vegas, NV
Las Vegas Real Estate Broker - www.urLVhome.com

I DISDAIN people who want to disagree just to argue.  Many that are downright nasty are my competitors.  One was as recent as "no one does that".  I came back with a completely smart @$$ remark.

Do what you do.  I like you and can disagree graciously.  For the most part.  I guess I was a complete snot to someone recently who basically has it all wrong.  I deleted my comments and decided to NEVER be tempted to post on their blog again.

:)~  Rock on Mr Haywood!

Sep 04, 2009 06:59 PM #21
Rainmaker
320,637
Don Anthony
Don Anthony Realty ~ www.DonAnthonyRealty.com - Charlotte, NC
Charlotte & Triangle NC For Sale By Owner Agent & Discount Realtor

Enjoyed your post.  Now I'll have to go back and read the comments from the first post to see what the ruckus is about.  I've always tried to stay with the latest technology, but I find it's easy to get caught up in the "familiar".  I think people need to make a conscious effort to think about what is going on around them, especially with the young crowd.  Even those of you who are in the "young crowd" will grow old yourself.  There are so many new technologies coming out each year.  Don't forget that Twitter is still very new.  Who knows what new technology will be out there in the future.  Our job is to at least try to understand it and figure out what, if any, impact these technologies will have on our business.

Don Anthony Realty Owner Signature

Sep 04, 2009 11:11 PM #22
Ambassador
382,132
Bob Haywood
McGraw Realtors - Owasso, OK
www.BobHaywood.com

Thank you everyone - I finally figured out that some folks are taking that post literally...as if I'm all about myself.  I've gone back and added a disclaimer to make sure that everyone who reads it further understands that it is fictional, satire designed to make a point.

I sure didn't think people would take it as I was actually saying I was all that great!

Sep 05, 2009 08:12 AM #23
Rainmaker
95,695
Kathie Burby
Real Living Sugar Pine Realty - Sonora, CA
REALTOR, SFR, Tuolumne County Real Estate Guide

This was a great follow up to part 1. I too have felt the frustration of trying to help someone move into the 21st century that just won't budge! Not everyone appreciates satire so don't take it to heart. It was a great post. Congrats on the feature.

Sep 05, 2009 06:41 PM #24
Anonymous
Bonnie Chernin & David Rogoff

Bob,

We have read both of your posts and take issue with your tone and message. Perhaps it’s easy to do social networking and “tweet” your way to fame in Owassa, OK. However, in your satirical wisdom regarding hi-tek methods for procuring clients, you neglected two critical issues: demographics and geography.

We noticed that none of the responses came from the five boroughs of New York City where you can have dozens of real estate offices on top of each other, literally. Here, the competition is fierce and you are more likely to get business by returning calls to FSBO’s and Expireds from the Red X, referrals, and most important, getting listed on as many inbound directories with backlinks as possible. We agree that on the buy side, being online is essential. And yeah, we have a P2 Pro website, are Trulia Pros, do an online newsletter and post to Craig’s List and many other sites. That doesn’t make us superior to the top producer in our office (and one of the top producers in Brooklyn) who gets at least 75% of her business by referral not “tweeting”.

BTW, this is officially the last time we will utilize that word. Language is important and continues to deteriorate. It is just as easy to write “post an entry on Twitter” as it is to “tweet,” which sounds juvenile, unless I happen to travel to Britain which I guess would make me a “bird.” Assuming chicks are still birds in Britain. :o)

Sep 06, 2009 09:10 PM #25
Rainmaker
514,825
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Although your previous "featured" post was supposed to be satirical  and you added a disclaimer, it  still comes off as incredibly arrogant, I laughed briefly as I felt my self thinking that it was just youthful posturing and then realized that I was feeling like some sort of old "Grandpa Clockwinder" character. Whatever...you seem to be doing well but as many of the comments have noted your tone can be taken as offensive by people of all ages and backgrounds 

BYW, I did learn something about the ubiquitous points system, I did not realize that points were caped at 450...that's a shame because in the past a featured article with numerous comments could range as high as 800.

One other thing, we have a son attending the University of Tulsa and the town is beautiful and seems to be nicely laid back. Frankly it reminds us of Austin before our population boomed. The attitude is very cool from nearly everyone we've met there and I would be interested in hearing how your fellow citizens and Realtors respond to yours. Just an observation.

 

 

Sep 07, 2009 08:42 AM #26
Ambassador
382,132
Bob Haywood
McGraw Realtors - Owasso, OK
www.BobHaywood.com

Hi Russell, I'm afraid that post does come across as pretty arrogant.  When I wrote it, it was out of frustration over so many people who moan and complain about how bad business is.  And yet when I talk to them about social networking they won't listen at all.  Like I mentioned above, I chose the Real Estate industry only because that is what I know. 

The University of Tulsa campus is beautiful, as I'm sure you know by now.  TU has an excellent reputation and quite a diverse culture.  That area of town seems to be redeveloping itself nicely.  Your son should do well at TU and in his career with a degree from there.

I'd really like to hear how our fellow Realtors would respond to that piece also, but if you'll do an Active Rain search of Tulsa, you'll see that pretty much only Lori Cain and myself are active.  That's only two people who are blogging regularly out of 3500 Realtors in our area.  (I know that some of our fellow Realtors blog elsewhere, of course, but you get the point). 

If the post does nothing else but get someone motivated to get their business moving when it is currently dead in the water, then I will be very happy with it. 

Sep 07, 2009 10:41 AM #27
Rainer
73,665
Sabrina Kelley
ERA The Herman Group - Woodland Park, CO
Pikes Peak Region Realtor, Teller, Park and El Paso County Colorado

Wow, the tone and responses are all over the place. I am new school but like that you reminded me of the importance of old school. I have a stack of cards to hand write and send out now that the summer is over and everyone is back to reading their mail after a busy summer.

Sep 08, 2009 12:20 AM #28
Rainmaker
514,825
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Bob, I really enjoyed your reply and you have a genuinely good outlook on the situation. I started in Real Estate in 1989 and Austin was in the huge S&L Crisis with over 1/2 the homes foreclosures so I don't have a lot of patience with "whiners" either"! I was also surprised by the huge number of agents in your market, drives you crazy right? We have just under 9,000 here in Austin and it can be very competitive at time.s What is more surprising is the fact that only two of you are taking advantage of all the benefits of blogging and all of the other online tools. It will only help you more down the line! Thanks for the illuminating response, I think I will subscribe and check in now and then. Have a great week and if I get to Tulsa to see our son I will look you up!

Sep 08, 2009 08:28 AM #29
Anonymous
Tim Monaghan

bob-

Loved the article---and i have to admit that while i am on FB, i've never used it to drive my business. I do use it to contact past clients and such who are on there, but never thought of using it as another marketing tool.

I hope that there still aren't realtors out there lamenting the loss of the 'big book'---which hasn't been around in my 15 years in the business, but i had heard of it. The new world moves much faster than that---and in the market we were in a few years ago, a listing wouldn't have even made it to the book before it was sold!

I do agree, though, that we can get caught up in all the tech, and the old fashioned approach never hurts. I think that having a well rounded approach works best, using the tools as that:tools. They aren't miracle machines or crutches. We still need to be in contact with our clients to make a difference!

 

Sep 15, 2009 05:07 PM #30
Ambassador
382,132
Bob Haywood
McGraw Realtors - Owasso, OK
www.BobHaywood.com

Tim, thank you for the comment.  You are exactly right.  A mix of tools that are effective - whether high tech or not - is the best approach for reaching clients and building a successful business.

Sep 15, 2009 05:10 PM #31
Anonymous
Anonymous

Bob.

 

i am def a new schooler as well.  Both part one and two of this blog were great.  With technology and the way it is rapidly changing, we have to stay on top of it.  We all have learned, and in reference to the ones who dont want to participate or follow along, it is their choice.  It is also as easy as asking most of the time.  Anyone can learn to BLOG, text, or facebook of they want to invest the time.

Its all about the persons motivation to succeed or on the other hand, the persons interest in doing the same thing over and over and over again, and expecting different results.  It just dont work.

Great post, congrats on the feature, and happy selling.  For all the procrastinators in the room, i would HIGHLY recommend a little book called Eat that Frog, by Brian Tracy.  A one hour read that would boost your effectiveness and productivity by 30% and it doesnt include facebook, LOL.

Ciao.

Sep 16, 2009 02:47 PM #32
Anonymous
Steve Toker

Huh? Points? Can I get neat stuff with them?

Agents in my area are rather slow to adopt new tech. That's OK with me, so I don't badger them about it. I do some blogging, P2, which I haven't customized much yet. Will have to learn or hire someone.

All forms of contact should be judged and weighed for their effectiveness. I think it was Dan Kennedy who compared advertising to employees. If your employee doesn't work, you would fire them, no? Why not your advertising (contact methods) Track them, and fire the loafers. We have a newspaper where advertising does no good. I mean nothing. My broker still runs ads, and says he has to do it to satisfy our sellers. Not me brother. I show the numbers to all of my sellers and ask them where they want me to invest (their) ad dollars. They all have seen the wisdom of promotion via internet, call capture and other means.  Local paper? Ha. Nobody wants to pour money down a rat hole. Yes, when there is some empty space to fill, I put in an occasional ad, but not very often.

Keep up the good work. I guess I'd better figure out how to make AR work for me too. Thanks, Steve

Sep 30, 2009 02:52 PM #33
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