Marketing: Visual Stills or Motion - How to best hook internet home buyers
Photos are now the norm online--everyone has them and those that are using professionals are probably doing better as a result.
But with video becoming increasingly popular amongst top-selling agents, many agents are looking to get in on the wave and be at the forefront.
In fact, videos are more effective and memorable because they contact the prospect through two senses (audio and visual) whereas photos only work visually. Also, videos offer the element of surprise (think panning across a room to reveal what's beyond, etc) whereas photos are wysiwyg. And videos incorporate natural movement which helps keep the viewers attention.
in general, if done professionally with nice music and narration, and if properly compressed so to reduce pausing between loads, video is very effective.
And it's affordable.
We specialize in real estate video and for just over $200 provide your listing with an impressive video which we host for you or give you the link to host on your site.