And Zillow goes head to head with Trulia

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Real Estate Agent

It's not like this wasn't seen coming a mile away, but it is interesting how many of the real estate web 2.0 companies are starting to enter each others turf.

"Soon, we will be launching the capability for brokers to automatically upload active listings for free to Zillow,"

Next thing you know Zillow will be making some type of mortgage play... 

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Rainmaker
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Lola Audu
Audu Real Estate~Grand Rapids, MI ~Welcome Home!
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate
Very interesting stuff, thanks for the link to the article.  I wonder how soon some of these services will become redundant...perhaps one of the many "unintended consequences" of Web 2.0. Or maybe, we're heading for mergers across lines which have never been crossed before. 
June 14, 2007 03:14 PM
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Jon Washburn

James, I doubt Zillow will get between the consumer and the real estate agent in the traditional lead aggregation sense.  That business model's time has passed.  Zillow however will utilize every advantage it can to become a primary destination for real estate related information. Why wouldn't they. 

In my opinion both Trulia and Zillow are doing a lot of the right things and will definitely become major players in our industry over the next few years. 

June 14, 2007 03:23 PM
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Jon Washburn

Lola,

Thanks for you feedback! I am already seeing some redundancy. For example Trulia Voices, Zillow Home Q&A, and ActiveRain's Ask an Expert, are all relatively recent product launches that essentially cover the same basic space.  

I think as time goes on we will see a lot more paths crossing, especially in Social Networking related initiatives.  

June 14, 2007 03:27 PM
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Rich Jacobson
Your Kitsap County WA Real Estate Broker
Keller Williams West Sound Realty
Everyone is trying to be 'All Things to All People.'  Is that really possible? Perhaps a better approach for these companies would be to stay more focused and specialized in a few key elements that they can do really well?
June 14, 2007 05:50 PM
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Jon Washburn
Rich, I don't know I think this property feed is right in line with Zillow's vision/mission/purpose.  I like their strategy of starting at the house level in their search for local content.
June 14, 2007 07:42 PM
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