"Don't Waste Your Time on ActiveRain!" - Blog Tips for Rain Drips

By
Real Estate Agent with Keller Williams West Sound Realty

Many of my fellow real estate associates have historically scoffed at my blogging efforts or ridiculed me for my involvement on social networks such as Facebook, proclaiming them to be a huge waste of time/energy. They view such activities as being in the same league as AOL Chat Rooms or playing Solitaire. They often suggest that I should focus my energy on more viable and proven marketing methods - like buying ad space in Homes & Land, or calling on canceled/expired listings.

Okay, so let's face it. Participating on social networks can appear to be a waste of time to those who don't understand their value. The can also be rather addictive. Many well-intended real estate professionals have joined the ranks of popular platforms such as ActiveRain, Facebook, Twitter, and others, only to be quickly derailed into spending inordinate amounts of time and energy with activities that bear little or no fruitful results to their business.using-social-media-effectively-in-your-business

(Mafia Wars, anyone?)

Now more than ever, we need to carefully evaluate and discern the best investment of our time, especially when it comes to our social media marketing efforts. In addition, we need to develop effective SMO (Social Media Optimization) plans/schedules, and discipline ourselves to staying on task.

The most healthy approach to utilizing social media in your business is the realization that it is simply one more viable tool, among many, at your disposal. Engaging in social media is not the miracle 'purple pill' that will save your business from the woes of the current recession. It shouldn't replace your current marketing methods/efforts, but reinforce and supplement them.

Expanding Your Digital Footprint

blog-tips-for-rain-dripsSomething that I have found to be extremely helpful in grasping the 'Big Picture' of social media for my business is the understanding that all of my SM involvements serve to expand and enhance my 'digital footprint.' The more I consistently participate, contribute, and spread meaningful content across a select range of networks, the greater the chances for potential clients to find me through organic searches.

Connecting with Your 'Virtual' Sphere

Nearly all successful real estate professionals understand the basic importance of developing and maintaining a comprehensive and organized Sphere of Influence (SOI), usually in a database or some form of contact management program. They then use this information to make meaningful 'touches' or connections with the people in their sphere. Traditional methods of 'touches' have been through mailings, phone calls, and personal face-to-face meetings, etc..

The use of social media/networking simply affords you the opportunity of making more meaningful 'touches' within your sphere, only virtually through the Internet, and with greater speed and efficiency.

Keys to Leveraging the Power of Social Media

The real keys to successfully leveraging today's social media tools are two-fold:

1. Determine what platforms offer you the greatest degree of exposure and search ranking potential

2. Develop and implement an effective and consistent strategy of participation

Don't Underestimate the Power of the Rain!

The ActiveRain Network is one of the more powerful and viable platforms that you simply cannot afford to ignore. Like Star Trek's invincible 'Borg' Collective, ActiveRain's members create an insatiable search engine feeding frenzy by combining their massive volume of daily blogging content, spreading/sharing the resulting wealth of Google juices.

To view the entire 'Blog Tips for Rain Drips' archive, GO HERE

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

 

 
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Topic:
Real Estate Sales and Marketing
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Active Rain Newbies
Blog Tips for Rain Drips
Dedicated Bloggers
Social Media Marketing
Web 2.0
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blog tips for rain drips
social media optimization
social networking
time management

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Show All Comments
Rainer
56,405
Bryan Fagan
JN&B Reallty LLC - Kingwood, TX

I definately have impressed with how well blogging as worked in getting the top results on google.

Sep 18, 2009 02:54 PM #80
Ambassador
551,222
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Gracious Rich...

As you already know I'm a huge fan of balance. A little of this, a little of that and voila, my time hasn't been wasted :)

And I brought you a present I knew you would enjoy. I tried to find just the song. However, gotta watch out for those copyright issues.

Enjoy this song. It's one of my favorites :)

TLW...ROAR!

Sep 18, 2009 03:09 PM #81
Ambassador
1,666,047
Richard Weisser
Better Homes and Gardens Real Estate Metro Brokers - Newnan, GA
Richard Weisser Coweta Newnan Homes for Sale

Rich...

The scoffers will wake up one day. I'm just glad to have the edge at this point!

Sep 18, 2009 03:21 PM #82
Rainmaker
1,513,467
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Rich - I just used "Don't Underestimate The Rain" as a sub-header in a post I wrote this morning. I think a key element with any social networking or blogging site is to have a defined plan and purpose. Without it, we can easily spend hours reading, browsing, wandering ... and may even inadvertently get caught up in a Mafia War or be the target of a flying sheep!

Sep 18, 2009 03:31 PM #83
Rainmaker
256,463
Alexander- Slocum
RE/MAX equity group - Vancouver Washington - Vancouver, WA
REMAX Team- Vancouver WA Real Estate

Hello Rich, some great points here.  The social media marketing scene is evolving so swiftly I don't know how folks keep up with the latest AR goodie, Facebook feature or smart-phone app.  Heck, I grew up with rotary dial telephones!  Crab on!  John

Sep 18, 2009 05:45 PM #84
Rainmaker
149,705
Michael J. Gallo
Florida Luxury Realty - New Port Richey, FL
Florida Luxury Realty - Gulf Home Sales Team
I am always amazed at how inteligent professional people can dismiss the power of the digital age. Yes, Farmville, YoVille and Mafia Ville can seem a bit well, sophmoric they are fun and useful tools. You connect with people with each app. hello, networking is networkng. We have recieved a lot of feedback and leads due to online Social Networking Sites. It is not a waste of Time, It is a Fear of the Unknown. I have found on Facebook if you get the right balance of information out there you can produce from it. Just dont get caught up in the apps and forget to remind people what you do. :-) Blog Today for a Sale Tomorrow. Excellent Post Rich.
Sep 18, 2009 06:25 PM #85
Rainer
174,665
Greg Smith
RE/MAX Alliance - Boulder, CO

Rich,

 

Thank you for the tips and ideas.  Good words of Wisdom.  Usually the one who has the most knowledge is the person who is the early adopter that trys new things and fails, but does not give up.

Sep 18, 2009 06:46 PM #86
Rainer
290,847
Richard & Carol DeGrace
1st Colonial Community Bank | Bank - New Jersey - Cherry Hill, NJ
Mortgage Loan Officers NJ 609-209-3700

I am still looking for good balance between 100 social media sites and the currently too few I am utilizing. Never ending battle. It takes great organization.

Sep 18, 2009 10:33 PM #87
Rainmaker
347,372
Keisha Hosea- KASIHomes.com
KASI Homes - Chino Hills, CA
Real Estate Solutions For Real People

They'll all be sorry later.

Sep 18, 2009 11:05 PM #88
Rainmaker
44,678
Andrea Geller
HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage - Chicago, IL
Regardless of which social networking site I spend time on or post blogs to, the exposure social media has given me has brought me agent referrals I had never received before. I just got a call from an agent yesterday who found me as a result of this. I am currently working with 3 buyers that are sm referrals.
Sep 19, 2009 08:23 AM #89
Ambassador
777,566
Robert & Lisa Hammerstein
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Hi again Rich, Thanks for the comment on Lisa's post. This blog post was actually the one I kinda was hoping you'd comment on. This is really where Lisa hangs out... Thanks if you have the time.  

Sep 19, 2009 08:52 AM #90
Rainer
21,484
Ben de Anda
RE/MAX Cross Country - Corinth, TX

Rich, Thank you for the tips.  We all need this kind of help.  Thank you for the post.

Sep 19, 2009 12:46 PM #91
Rainmaker
146,482
Chris Webster
Island Palms Realty - North Myrtle Beach, SC
Myrtle Beach Real Estate, Foreclosures and Short S
I spend only a certain amount of time on each SN site. My favorite question is: Are you a Dinosaur? If not, you better move before you too become extinct! I am okay with others in area not blogging as it gives me the google juice.
Sep 19, 2009 11:59 PM #92
Anonymous
Anonymous
Anonymous

Hi Rich,

Thanks! I will subscribe to your blog and add you as associate, so I can learn more. I just started my outside blog. I thought the domain was catchy and so did Joel in AR who helped me to set it up. Still a work in progress, but I will get there eventually. We will see what I can come up with. ;-)

Mmmm.....crab meat. My husband is allergic to shellfish. That's a shame. My kids and I eat it secretly. Kidding.

Thanks again for offering your help!

Sep 20, 2009 11:45 PM #93
Rainmaker
977,734
Sharon Alters
Coldwell Banker Vanguard Realty - Fleming Island, FL
Your Fleming Island Relocation Agents.

Rich, being on Active Rain is definitely the best thing I've ever done for my real estate business!

Sep 23, 2009 11:11 PM #94
Rainmaker
1,393,608
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I was in a RE class last week where the instructor said ActiveRain's membership is only RE agents.  He did not say don't  use ActiveRain but he obviously is clueless about Localism. He is not a big proponent of social media, thinks it takes a lot of time but was saying using it if you've got it.   

I had vowed to grit my teeth before the class. 

The class was on techniology, lead capture.

Sep 27, 2009 06:49 AM #95
Rainmaker
173,208
Sham Pathania
Homelife/United Realty Inc. Brokerage - Mississauga, ON

Advertising plays a big role. But its felt in the recent past there has been more people searching properties online.

Everything online works. You call it website, blogging, hyper linking or search engine optimization.

Nov 02, 2009 08:57 PM #96
Rainmaker
173,208
Sham Pathania
Homelife/United Realty Inc. Brokerage - Mississauga, ON

Advertising plays a big role. But its felt in the recent past there has been more people searching properties online.

Everything online works. You call it website, blogging, hyper linking or search engine optimization.

Nov 02, 2009 08:57 PM #97
Rainmaker
263,634
Liz Lockhart
Riverbend Realty, Cape Girardeau, MO - Cape Girardeau, MO
GRI, Cape Girardeau Real Estate

Thanks, Rich! I'm going to check out some of the groups to which you posted this, as well. I feel like I'm on a treasure hunt.

Jun 05, 2011 11:10 PM #98
Rainer
9,714
Deepak Verma
Helix Properties, LLC - Scottsdale, AZ

Hey Rich;

Thanks for the Blogg.  I just joined Active Rain and agree -it's a great tool to inrease my digital footprint.  I've been a blogger on Blogger.com for years but have added this to my weekly blog posts also.  Thanks again.  

Deepak

Aug 30, 2011 11:56 AM #99
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