"Don't Waste Your Time on ActiveRain!" - Blog Tips for Rain Drips

By
Real Estate Broker with Keller Williams West Sound Realty

Many of my fellow real estate associates have historically scoffed at my blogging efforts or ridiculed me for my involvement on social networks such as Facebook, proclaiming them to be a huge waste of time/energy. They view such activities as being in the same league as AOL Chat Rooms or playing Solitaire. They often suggest that I should focus my energy on more viable and proven marketing methods - like buying ad space in Homes & Land, or calling on canceled/expired listings.

Okay, so let's face it. Participating on social networks can appear to be a waste of time to those who don't understand their value. The can also be rather addictive. Many well-intended real estate professionals have joined the ranks of popular platforms such as ActiveRain, Facebook, Twitter, and others, only to be quickly derailed into spending inordinate amounts of time and energy with activities that bear little or no fruitful results to their business.using-social-media-effectively-in-your-business

(Mafia Wars, anyone?)

Now more than ever, we need to carefully evaluate and discern the best investment of our time, especially when it comes to our social media marketing efforts. In addition, we need to develop effective SMO (Social Media Optimization) plans/schedules, and discipline ourselves to staying on task.

The most healthy approach to utilizing social media in your business is the realization that it is simply one more viable tool, among many, at your disposal. Engaging in social media is not the miracle 'purple pill' that will save your business from the woes of the current recession. It shouldn't replace your current marketing methods/efforts, but reinforce and supplement them.

Expanding Your Digital Footprint

blog-tips-for-rain-dripsSomething that I have found to be extremely helpful in grasping the 'Big Picture' of social media for my business is the understanding that all of my SM involvements serve to expand and enhance my 'digital footprint.' The more I consistently participate, contribute, and spread meaningful content across a select range of networks, the greater the chances for potential clients to find me through organic searches.

Connecting with Your 'Virtual' Sphere

Nearly all successful real estate professionals understand the basic importance of developing and maintaining a comprehensive and organized Sphere of Influence (SOI), usually in a database or some form of contact management program. They then use this information to make meaningful 'touches' or connections with the people in their sphere. Traditional methods of 'touches' have been through mailings, phone calls, and personal face-to-face meetings, etc..

The use of social media/networking simply affords you the opportunity of making more meaningful 'touches' within your sphere, only virtually through the Internet, and with greater speed and efficiency.

Keys to Leveraging the Power of Social Media

The real keys to successfully leveraging today's social media tools are two-fold:

1. Determine what platforms offer you the greatest degree of exposure and search ranking potential

2. Develop and implement an effective and consistent strategy of participation

Don't Underestimate the Power of the Rain!

The ActiveRain Network is one of the more powerful and viable platforms that you simply cannot afford to ignore. Like Star Trek's invincible 'Borg' Collective, ActiveRain's members create an insatiable search engine feeding frenzy by combining their massive volume of daily blogging content, spreading/sharing the resulting wealth of Google juices.

To view the entire 'Blog Tips for Rain Drips' archive, GO HERE

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

 

 
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Topic:
Real Estate Sales and Marketing
Groups:
Active Rain Newbies
Blog Tips for Rain Drips
Dedicated Bloggers
Social Media Marketing
Web 2.0
Tags:
blog tips for rain drips
social media optimization
social networking
time management

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Rainmaker
1,385,660
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

I was in a RE class last week where the instructor said ActiveRain's membership is only RE agents.  He did not say don't  use ActiveRain but he obviously is clueless about Localism. He is not a big proponent of social media, thinks it takes a lot of time but was saying using it if you've got it.   

I had vowed to grit my teeth before the class. 

The class was on techniology, lead capture.

September 27, 2009 06:49 AM
Rainmaker
163,108
Sham Pathania
Homelife/United Realty Inc. Brokerage

Advertising plays a big role. But its felt in the recent past there has been more people searching properties online.

Everything online works. You call it website, blogging, hyper linking or search engine optimization.

November 02, 2009 08:57 PM
Rainmaker
163,108
Sham Pathania
Homelife/United Realty Inc. Brokerage

Advertising plays a big role. But its felt in the recent past there has been more people searching properties online.

Everything online works. You call it website, blogging, hyper linking or search engine optimization.

November 02, 2009 08:57 PM
Rainmaker
252,355
Liz Lockhart
GRI, Cape Girardeau Real Estate
Riverbend Realty, Cape Girardeau, MO

Thanks, Rich! I'm going to check out some of the groups to which you posted this, as well. I feel like I'm on a treasure hunt.

June 05, 2011 11:10 PM
Rainer
9,714
Deepak Verma
Helix Properties, LLC

Hey Rich;

Thanks for the Blogg.  I just joined Active Rain and agree -it's a great tool to inrease my digital footprint.  I've been a blogger on Blogger.com for years but have added this to my weekly blog posts also.  Thanks again.  

Deepak

August 30, 2011 11:56 AM
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Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"

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