Marketing: Will virtual curb appeal matter more in the future?

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Services for Real Estate Pros with StoneHome Photo & Video

What I call virtual curb appeal is exactly that: curb appeal, virtually--that is, online. While agents are wise to stress the importance of physical curb appeal, how about the virtual kind? We know that most home buyers will start their research online, so what are we doing to differentiate ourselves from the masses of other realtors? I see so many "ok" sites--too many in fact--that just don't invite the user to navigate, to look deeper. 

So how are you maintaining your virtual curb appeal? What are you doing online to differentiate yourself, as a realtor, from the 30+ thousand of competing realtors in and around Toronto? When you visit your website, are you proud of it? Do you have nice photos of your listings? How about video? 

 

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Stone Home Photo + Video is a real estate photography and videography company serving the Toronto and GTA real estate community. We offer: Property photos, HD video tours, MLS photos, Virtual tours, Panoramas, High-resolution photo, Head shots/portraits, Feature sheets, Brochures, Fliers, & general Real estate marketing.  

Email us. Call us (416) 488-3295. Follow us: Twitter  LinkedIn YouTube

 

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Rainmaker
895,509
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker

Peter,

 

Good analogy!

More and more, consumers are attracted to a website that is vsually appealing.

Brian

Sep 23, 2009 04:53 PM #1
Rainmaker
221,331
Marcia Hawken
Downing-Frye Realty, Inc. - Naples, FL
Naples Luxury Specialist

Peter, Video is king now.  And the pictures must be good.  Putting pictures on your listing that are dark, unedited have a very very negative effect. 

Oct 01, 2009 12:38 AM #2
Rainer
32,552
Peter - Toronto Real Estate Photo & Video
StoneHome Photo & Video - Toronto, ON

Thanks Brian. Yes, and that's the trick. Because everyone has a website nowadays, it's more important than ever to put in extra effort in designing our web presence. Video, implemented well into the design and offered for viewing with quick loading is a very effective marketing add-on. 

 

Hi Marcia: Exactly. Like I said earlier, since everyone has photos and a web presence in general, it's more important than ever to stand-out from the crowd. And how do you do that? Video is one way! 

Oct 03, 2009 12:46 PM #3
Rainmaker
562,953
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Accredited Staging Professional

Peter I think virtual tours and/or videos make such a difference. One agent I work with does 360's of major rooms that give the buyer a feel for the room. Other agents call it a virtual tour but it's just a still picture going from side to side which is not nearly as effective.

Oct 06, 2009 06:09 PM #4
Anonymous
Salah - I Build Virtual Real Estate With Curb Appeal

I couldn't agree more! I'm a virtual real estate developer specializing in eye-catching web design that brands your entity (i.e. real estate brokerage) as an authority in your niche with a well polished visual appealing site. My website SalahStudios.com's motto is actually "Virtual Real Estate With Curb Appeal", that is how I stumbled upon this article and that is exactly what I deliver.

In real estate or any industry, image and presentation will always be a key factor in your success. The thing that makes virtual real estate so great is that with providers like myself being so affordable it is really the only medium in which a small broker can appear to be more successful than an established Fortune 1,000 firm based solely on the credibility delivered by their amazing website which is the buyer's first impression of a broker. I can't tell you how many times I have hit the back button because the website I landed on just looked to sketchy and I wasn't sure if they were just fishing for emails and would bombard me with spam if I contacted them.

Aug 06, 2010 02:15 AM #5
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Rainer
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Peter - Toronto Real Estate Photo & Video

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