To run a successful staging business you must be able to wear many different hats. The more you can balance those hats, the more successful your business will become and the faster you can grow your business while maintaining a consistent flow of income and business opportunities. Below are brief descriptions of each hat you must wear:
Business Manager - Prepare and implement business plan with goals for growth and detailed plans to achieve those goals. Must prepare an annual operating budget and make sure the company operates within that budget. In charge of hiring subs and employees, as needed, and overseeing them. Inventory control.
Marketing- Promotes the business by continuously marketing to target groups such as REALTORS, Builders, and Home Sellers. Developing strong Social Media Marketing campaigns and implementing those campaigns. Maintaining the company newsletters, web sites, blogs, and email marketing programs. Promoting the homes staged through virtual tours and eblasts to local real estate professionals. Photographing staged homes for before and after photos. Planning company seasonal promotions. Developing and promoting the company brand.
Teacher - Must have good public speaking skills. In charge of promoting the concept and value of Real Estate Staging to Real Estate Professionals and Home Sellers through Workshops and Sales Office Presentations. Also must be able to educate Home Sellers to the value of staging their property and answer any objections they may have.
Stager - Meet with Home Sellers and REALTORS to develop a staging plan for their property. Prepare written reports with photos and staging plans. Stage vacant and occupied properties to improve their market appeal for selling. Select furniture and accessories as needed.
Laborer - Moving furniture and accessories to and from staged homes. Painting, cleaning, and preparing homes for staging. Monthly cleaning of staged vacant homes. Packing furniture and accessories for staging assignments. Unpacking and organizing inventory when it comes back to the warehouse. Keeping the warehouse clean and organized. Driving the moving truck as needed.
Accountant -Handles account receivables and payables. Keeps detailed accounting records for taxes and profit and loss records for business.
As small business owners, if we can devote time each week to wear each of the hats above, we will enjoy a consistant flow and growth of our income.
Shows Great Home Staging and Web Solutions provides staging and web marketing for home sellers and real estate professionals in Southwest and Central Virginia.
You can follow us on Twitter @ http://www.twitter.com/showsgreat
Become a fan of Shows Great Home Staging before October 31, 2009 @ http://www.facebook.com/home.php?#/pages/Roanoke-VA/Shows-Great-Home-Staging-and-Web-Solutions/136381632954?ref=share and enter to win a Carnival Cruise for 2.