You Have To Wear Many Hats To Be Successful In Today's Real Estate Market

Home Stager with Shows Great Home Staging and Web Solutions

To run a successful staging business you must be able to wear many different hats.  The more you can balance those hats, the more successful your business will become and the faster you can grow your business while maintaining a consistent flow of income and business opportunities.  Below are brief descriptions of each hat you must wear: 

Business Manager -  Prepare and implement business plan with goals for growth and detailed plans to achieve those goals. Must prepare an annual operating budget and make sure the company operates within that budget. In charge of hiring subs and employees, as needed, and overseeing them.  Inventory control.  

Marketing- Promotes the business by continuously marketing to target groups such as REALTORS, Builders, and Home Sellers.  Developing strong Social Media Marketing campaigns and implementing those campaigns.  Maintaining the company newsletters, web sites, blogs, and email marketing programs. Promoting the homes staged through virtual tours and eblasts to local real estate professionals. Photographing staged homes for before and after photos. Planning company seasonal promotions. Developing and promoting the company brand.

Teacher - Must have good public speaking skills.  In charge of promoting the concept and value of Real Estate Staging to Real Estate Professionals and Home Sellers through Workshops and Sales Office Presentations.  Also must be able to educate Home Sellers to the value of staging their property and answer any objections they may have.
Stager - Meet with Home Sellers and REALTORS to develop a staging plan for their property.  Prepare written reports with photos and staging plans.  Stage vacant and occupied properties to improve their market appeal for selling.  Select furniture and accessories as needed.

Laborer - Moving furniture and accessories to and from staged homes. Painting, cleaning, and preparing homes for staging.  Monthly cleaning of staged vacant homes.  Packing furniture and accessories for staging assignments.  Unpacking and organizing inventory when it comes back to the warehouse.  Keeping the warehouse clean and organized.  Driving the moving truck as needed.

Accountant -Handles account receivables and payables. Keeps detailed accounting records for taxes and profit and loss records for business.   

As small business owners, if we can devote time each week to wear each of the hats above,  we will enjoy a consistant flow and growth of our income.

Shows Great Home Staging and Web Solutions provides staging and web marketing for home sellers and real estate professionals in Southwest and Central Virginia. 

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Comments 16 New Comment

Wanda Richards
Shows Great Home Staging
Shows Great Home Staging and Web Solutions

Maureen - I must admit, diplomat is one I had not thought of but you are so right.

September 26, 2009 12:09 PM
Kathleen Garvey
Denver's Neighborhood Expert - Listings & Sales
Coldwell Banker

Nice display of caps Wanda!  Yes...there are many roles we play as professional stagers.  I bet most people do not realize this career is more involved than average!  Thank for the thoughtful post!  People DO rely on us for more than just choosing paint colors.  I bet we all have enough hours to qualify for a semi-pro therapist designation!!  : )

September 26, 2009 05:37 PM
Kathy Streib
Home Stager - Palm Beach County,FL -561-914-6224
Room Service Home Staging

Wanda- great post and what a great way to illustrate our many hats.  And, a must read for anyone considering becoming a Stager!

September 26, 2009 08:27 PM
Connie Tebyani
Platinum Home Staging, Los Angeles and Ventura County
Platinum Home Staging, Inc. : RESA-Pro

Don't 4get Psychologist, Mediator and Public Relations, as well as truck driver, Referral Concierge Service and Photographer....  I'm sure we can all think of a few more hats to toss into the proverbial bucket ;)

September 26, 2009 11:09 PM
Anonymous #16

Great post Wanda.  So many aspects of the business.  Some are enjoyed more than others, but none the less they cannot be ignored.

September 27, 2009 07:01 AM

Wanda Richards

Shows Great Home Staging
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