Proof: Blogging Gets You Excellent SEO Ranking

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Services for Real Estate Pros with Social Media Do's and Don'ts

This Spring, Jay Thompson's PhoenixRealEstateGuy took home Inman's Most Innovative Blog Award. It turns out that Inman is not Thompson's only fan... so is Google!

The web is amuck with "SEO Experts" touting ways to manipulate the system to improve your search engine rankings. Thompson proves theres no trickery needed. The best way to consistently come out on top for important search terms is to provide good, timely, relevant content and become the trusted authority in your field.

Click to EnlargeHere's an incredible example of how powerful and quickly good blogging can get you top search engine results.

On July 28, 2009, Horizon Realty in Chicago caused a buzz in the social media world when they announced that they were suing one of their tenants for making a negative tweet to her 22 followers. [caption id="attachment_200" align="alignright" width="150" caption="Click to Enlarge"][/caption]

This caused an immediate backlash. Thousands of people blogged, tweeted and retweeted lethal attacks on Horizon ranging from the humorous to the rediculous.

Amazingly, the search term "Horizon Realty" skyrocketed from next to nothing to Number 66 on the Google Hot Trends... That's right 66 on all of Google!

PhoenixRealEstateGuy.com did what it does best. It reported on important relevant news that effected it's industry, as it happened.

And Google LOVED IT! [caption id="attachment_206" align="alignleft" width="150" caption="Click to Enlarge"]horizonphoenix[/caption]

So much so, that Google rewarded PhoenixRealEstateGuy.com with the number 3 blog post return and high ranking on it's regular search.

Think about that.

In the course of a few hours an event happened that causes a search term to become one of the hottest on the web, and Jay Thompson, because of the trust and authority he had built up, was able to capture those eyeballs and bring them to his site.

How valuable is that?

News events happen all the time. You need to earn Google's trust over time by being a consistent and reputable reporter. When you do, Google will reward you for your efforts.

Congrats to you Jay, and thank you for being a leader in the social media movement.

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Topic:
Real Estate Sales and Marketing
Groups:
WEB 2.0 Marketing on Steroids for Real Estate
The Art Of Marketing You
Social Media Marketing
Blogging & SEO
Tags:
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Rainmaker
362,135
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Phoenix Real Estate Guy is remarkable in every sense of the word! Wish he had been in Atlanta for the New Media Atlanta event Friday with Chris Brogan, Jeff Turner, Reggie and Nik Nik, etc. A GREAT event. Cheers Mr. Rosenbaum.

Sep 27, 2009 04:57 PM #1
Rainer
11,839
Steve Rosenbaum
Social Media Do's and Don'ts - Cedar Park, TX

Thank you Susie.  Funny story about that!  I'm reading Trust Agents right now.  I twittered "Reading Trust Agents" on Friday and got a response from somebody at New Media Atlanta that was sitting next to Chris Brogan!  Was it awesome?

Sep 27, 2009 05:02 PM #2
Rainmaker
1,146,268
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

There's the blueprint...timely, topical, true.    Thanks for the post!

Sep 27, 2009 05:06 PM #3
Rainmaker
145,578
Kate Wheeler
Country Homes and Land Murphy NC Realtor - Murphy, NC
CCIM - Murphy NC Real Estate for Sale

Another testimonial that blogging with good, timely content really does produce results.  Thanks, Steve.

Sep 27, 2009 05:11 PM #4
Rainmaker
362,135
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Yes, it was a great event and Chris is definitely awesome. He's brilliant, charming, and has a knack for making you feel like you are the only one in the room. You should visit my AR blog and see the video. ;-) I have my Trust Agents book with his autograph and a lovely, personal note. A REAL guy.

Sep 27, 2009 06:18 PM #5
Rainer
11,839
Steve Rosenbaum
Social Media Do's and Don'ts - Cedar Park, TX

Thank you Li and Kate.  I will check out the video Susie.

Sep 27, 2009 07:20 PM #6
Rainmaker
223,067
Marcia Hawken
Downing-Frye Realty, Inc. - Naples, FL
Naples Luxury Specialist

Steve, I came to AR very recently because I knew my old techie was not getting me anywhere with SEO.  I have a new  person doing just what you mentioned and already I am climbing the ranks of Google.  Good post for us newbies!  :)

Sep 28, 2009 03:43 AM #7
Rainer
11,839
Steve Rosenbaum
Social Media Do's and Don'ts - Cedar Park, TX

Glad to hear it Marcia! You might be interested in my blog http://SteveRosenbaum.com which might help you and your new person can get some more tips!  Keep in touch.

 

Steve

Sep 28, 2009 07:54 AM #8
Rainmaker
223,067
Marcia Hawken
Downing-Frye Realty, Inc. - Naples, FL
Naples Luxury Specialist

I will check it out! Have a good weekend.

Oct 03, 2009 03:41 AM #9
Rainmaker
257,610
Jay Thompson
Zillow - Phoenix, AZ

For some reason, my Google Alerts just now picked up this post. Thanks for the kudos Steve!. It never ceases to amaze me how well (and FAST) that Google picks up blog posts.

Dec 09, 2009 12:27 PM #10
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Rainer
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Steve Rosenbaum

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