This Spring, Jay Thompson's PhoenixRealEstateGuy took home Inman's Most Innovative Blog Award. It turns out that Inman is not Thompson's only fan... so is Google!
The web is amuck with "SEO Experts" touting ways to manipulate the system to improve your search engine rankings. Thompson proves theres no trickery needed. The best way to consistently come out on top for important search terms is to provide good, timely, relevant content and become the trusted authority in your field.
On July 28, 2009, Horizon Realty in Chicago caused a buzz in the social media world when they announced that they were suing one of their tenants for making a negative tweet to her 22 followers. [caption id="attachment_200" align="alignright" width="150" caption="Click to Enlarge"][/caption]
This caused an immediate backlash. Thousands of people blogged, tweeted and retweeted lethal attacks on Horizon ranging from the humorous to the rediculous.
Amazingly, the search term "Horizon Realty" skyrocketed from next to nothing to Number 66 on the Google Hot Trends... That's right 66 on all of Google!
PhoenixRealEstateGuy.com did what it does best. It reported on important relevant news that effected it's industry, as it happened.
So much so, that Google rewarded PhoenixRealEstateGuy.com with the number 3 blog post return and high ranking on it's regular search.
Think about that.
In the course of a few hours an event happened that causes a search term to become one of the hottest on the web, and Jay Thompson, because of the trust and authority he had built up, was able to capture those eyeballs and bring them to his site.
How valuable is that?
News events happen all the time. You need to earn Google's trust over time by being a consistent and reputable reporter. When you do, Google will reward you for your efforts.
Congrats to you Jay, and thank you for being a leader in the social media movement.