Puffing the Listing

By
Real Estate Broker Owner with BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time Licensed State of Oregon

We've read the phrase before "Puffing the Listing," and it's NOT a reference to the listing agent "puffing" on something prior to posting.

In real estate jargon, PUFFING is a loose term meaning:  To "puff up" the property.

While it's not illegal . . . it's very borderline . . . unethical not right!

The reason: CONSUMERS read the puffier, and might not get it!

The question posted on Trulia was about the status of the property, whether it was for sale or pending. For curiosity I looked at the property, forgot all about the question . . . because all I got was PUFF . . . PURE UNADULTERATED PUFF. 

I wondered if the untrained eye of the buyer would be able to discern?

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Sale fail - back on market. To be sold as-is no repairs at this price. Inspection report avail. upon request. Adorable 1906 Victorian. Zoned R1, potential to build out (up to 8 units!). Potential to sell driveway easement to neighbor. Long .19ac flat lot and so close to downtown. Total SQFT includes 480 SQFT unfinished basement. Walk to schools, shopping, busline, parks. New in 2007: vinyl windows and storm doors, large deck, and water line from meter. Buyer to perform own due diligence to determine development possibilities.

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Let's analyze this on the PUFF 'o METER:

  • "Sale fail - back on market.  To be sold as is no repairs" = The inspection report was a NIGHTMARE, scared the buyer.  They backed out. 
  • "Inspection report avial. upon request."  As if this is a consolation?  I'd also like to know if the inspection report was based on the home inspection -- that THE PREVIOUS BUYER PAID FOR!  If so, it's NOT the listing agent's or the sellers (they did not pay for it).  And, unless they have permission from the previous buyer to use it for their listing, this may be unethical.
  • "ADORABLE Victorian!"  PUFF PUFF PUFF.   I'm sure that's the ORIGINAL beginning of the listing.  The puff . . . Adorable Victoria . . . AFTER your Lowe's credit card is MAXED!
  • Zoned R-1 . . . HUH!!  Puffing the listing to pitch a TEAR DOWN??  If it's so ADORABLE why'd you want to put multi-family zoning (up to 8 units)?  How freaking adorable is this Victorian?
  • Oh, and a "potential" to sell the driveway easement.  Now that's clever.  So when you buy this Adorable Victorian, you won't need to egress/ingress because you'll be developing it out anyway.
  • The TOTAL sq. ft. of this property (in the listing) was noted as 1538 sq. ft.  So, PUFF, PUFF, PUFF minus @400 sq. ft. of UNFINISHED BASEMENT -- and you're looking at a home slightly more than 1,000 sq. ft.

PUFF 'o METER rating:  45%

When representing a buyer, a seasoned agent will be able to READ in-between the lines of a listing.  Unless you're really looking for that ADORABLE FIXER VICTORIAN . . . your agent will be able to discern if this would be a property worth touring.

Posted by

Buyer Focused ~ Buyer Results

 

Representing Buyers in the Portland Metro Real Estate Market | Clackamas Multnomah and Washington Counties | Since 1999

Carla Muss-Jacobs, REALTOR®, ABR, CEBA, ePro
Principal Broker/Owner

Direct: 503-810-7192 | BuyersAgentPortland.com | Carla@BuyersAgentPortland.com

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100% Buyer Representation ~ 100% of the Time

Isn't it time you had your own Exclusive Buyers Agent?

 

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Rainmaker
401,965
Claudette Millette
Buyer, Broker - Metrowest Mass
The Buyers' Counsel

Carla:

"Adorable" is always a loaded word. I tell clients that it usually means "small."

I like your puffer fish and puff O meter rating system - very clever.

 

October 06, 2009 07:12 AM
Rainmaker
333,401
Matt Listro
Your Credit Repair Expert
National Credit Fixers - Matt Listro

Hi Carla: I had not heard this term before - thank you for the education!

:)

October 06, 2009 09:19 AM
Rainmaker
392,489
Nevin Williams
Raleigh Mortgage Pro
Sierra Pacific Mortgage Raleigh

Carla - Once again you provide a valuable lesson with entertainment and attitude.  I love the fact that you cut through the nonsense and tell it like you see it. 

This is exactly what you need in an agent folks!  If you are negotiating hundreds of thousands of dollars for a home you need someone who can cut through the nonsense and protect your interests.  Carla rocks Portland and you should seek her expertise, unless of course you just want a chauffer with keys to other peoples homes instead.

October 06, 2009 11:05 AM
Rainmaker
792,150
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Boy you were pretty nice with the puff rating of 45%.  I think it should be higher. A tip off to me was the mention of the basement sq footage like that is ever used.  Adorable - a nice lovely picture word that should probably never be used again right?  Quaint = small.  Cozy = can't put your furniture anywhere!  Puffery.

October 06, 2009 02:59 PM
Rainmaker
1,202,853
Carla Muss-Jacobs, Principal Broker/Owner
Buyer Focused ~ Buyer Results
BuyersAgentPortland.com | (503) 810-7192 Portland Metro Exclusive Buyers Agent | 100% Buyer Representation ~ 100% of the Time

Hi Claudette -- that's a good one "adorable" = small!  You're right ;-)

Hey Nevin . . . thanks for editing! 

HA HA Lyn!  You think I'm a softy!  I toured a "cozy" listing the other day.  You're right, can't put furniture anywhere!

 

 

October 06, 2009 04:03 PM
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Rainmaker
1,202,853

Carla Muss-Jacobs, Principal Broker/Owner

Buyer Focused ~ Buyer Results
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Additional Information

Author Bio: Carla Muss-Jacobs is the Principal Broker/Owner of Buyers Agent Portland, LLC an Exclusive Buyer Agency representing Buyers in the Portland Metro real estate market since 1999.

The Sellers have their own agent ~~ Why don't you have yours?  

Carla Muss-Jacobs practices the TRUE FORM of Buyer Agency ~~ Exclusive Buyer Agent.  Her office/brokerage never takes listings and never respresents the Seller.  Exclusive Buyer Agency is the BEST form of legal real estate representation a Buyer can have.  There is 100% Buyer Representation - !00% of the Time.  There are NO CONFLICTS OF INTEREST and there is no possibility of ever having YOUR Buyer Agency comprised.  When buying a house -- it's important to know who is working for you!!