it's just too hard.

By
Real Estate Broker with Coldwell Banker Residential

In our regional meeting today, our management strongly suggested, that we should begin paying attention to SEO.

For those of you who haven't been paying much attention, SEO stands for Search Engine Optimization.  The idea is to do things that increase your visibility by search engines, such as Yahoo, Bing and virtual unknown Google (is there some requirement that in order to be a search engine, you have to have a weird name?)

Now, I'd never given it much thought, so I listened carefully.  They suggested using keywords in our profiles on ColdwellBanker.com and ColdwellBankerOnline.com to bring us up higher in the searches.  For me, using words like "Evanston, and Realtor" would be excellent.

Now, I don't know if any of you have considered doing something that might add to your SEO.  They suggested that Tweeting might help increase it (but they didn't really tell us how)... and they thought that Facebook was worthwhile too (but I didn't really hear anything that made much sense about that either).

It was also suggested that blogging might help, but that was pretty time intensive, and they suggested it might require up to 15 minutes at least 3 days a week.  I'm not sure that I'm ready to commit to that kind of time blogging.  Besides, what would I blog about?

I'm going to really have to give this some thought.

Meanwhile a search for "Evanston Realtor" on Google brings me up as the third (non-paid) listing... apparently just by fluke. I don't know what I'm doing wrong.

Posted by

 ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate

Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779      Cell: 847.924.3313      Email: Almay@aol.com

Evanston Real Estate & North Shore Real Estate
Licensed in Illinois

   

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Topic:
ActiveRain Community
Groups:
M.A.N.C.R.O.W
Realtors®
The Ninety-ninth Percentile
The Vent
"Whacked"!!!
Tags:
seo

Comments 19 New Comment

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Rainmaker
1,194,936
Michelle Gibson
REALTOR
Hansen Real Estate Group Inc.

Alan - I'm with Richard, we should stick with print media.  Who has 15 extra minutes three days a week?

October 16, 2009 03:34 PM
Ambassador
957,851
Alan May
Evanston & Northshore of Chicago real estate
Coldwell Banker Residential

Gene - I've heard of this 'active rain'... is that anything like 'acid rain'?

Lenn - you'd think.... although if they started "selling" the leads to agents there'd be a revolt.

Michelle - so sensible.

October 17, 2009 07:32 AM
Rainmaker
437,009
JL Boney, III
Columbia, SC Real Estate
Russell and Jeffcoat

I hope that you can eventually grasp this wild new technology and learn to commit those 15 minutes to improving your rankings my friend.

October 17, 2009 09:50 AM
Anonymous #18
Anonymous
Anonymous

We're only supposed to spend 15 minutes a day three days a week. Ah-ha! Now I know what I'm doing wrong. Too much time Playing in the Rain.

October 19, 2009 04:17 AM
Ambassador
957,851
Alan May
Evanston & Northshore of Chicago real estate
Coldwell Banker Residential

JL - I don't know, I don't know... it'd take away from my fun in the rain.

Russel - you and me both.

October 19, 2009 08:33 AM
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Alan May

Evanston & Northshore of Chicago real estate
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