In our regional meeting today, our management strongly suggested, that we should begin paying attention to SEO.
For those of you who haven't been paying much attention, SEO stands for Search Engine Optimization. The idea is to do things that increase your visibility by search engines, such as Yahoo, Bing and virtual unknown Google (is there some requirement that in order to be a search engine, you have to have a weird name?)
Now, I'd never given it much thought, so I listened carefully. They suggested using keywords in our profiles on ColdwellBanker.com and ColdwellBankerOnline.com to bring us up higher in the searches. For me, using words like "Evanston, and Realtor" would be excellent.
Now, I don't know if any of you have considered doing something that might add to your SEO. They suggested that Tweeting might help increase it (but they didn't really tell us how)... and they thought that Facebook was worthwhile too (but I didn't really hear anything that made much sense about that either).
It was also suggested that blogging might help, but that was pretty time intensive, and they suggested it might require up to 15 minutes at least 3 days a week. I'm not sure that I'm ready to commit to that kind of time blogging. Besides, what would I blog about?
I'm going to really have to give this some thought.
Meanwhile a search for "Evanston Realtor" on Google brings me up as the third (non-paid) listing... apparently just by fluke. I don't know what I'm doing wrong.