Google States: How can I improve my website's ranking?

By
Services for Real Estate Pros with First SEO Consultants

As we all know, ranking highly on Google is the "ultimate" in internet marketing and web-presence since Google does have the largest market share of online searchers.  So pay attention as Google states: 

"The heart of our software is PageRankTM, a system for ranking web pages developed by our founders Larry Page and Sergey Brinat Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools."

PageRank Explained

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance."

Google goes on to explain: 

"Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query."

Hope this helps some real estate websites!

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Rainer
21,089
Patricia VanWert
Weichert, Realtors Southern Coast - Sunset Beach, NC
I don't know much about search engines but I'm always ranked higher on Yahoo than Google so I think I like Yahoo better.
Jun 23, 2007 10:47 AM #1
Ambassador
897,570
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate
Thanks Michael, your posts are always good information.
Jun 23, 2007 10:47 AM #2
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1,313,078
William Johnson
RE/MAX Associates - San Diego, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Good source of information.

William

Jun 23, 2007 11:06 AM #3
Rainer
3,545
Americas Relocation Home Services
META TRES - Phoenix, AZ

You should take a look at this as a high quality and relevant inbound link:

Americas Relocation Home Services

Link Partners are FREE!

Jun 23, 2007 11:09 AM #4
Ambassador
503,011
Brian Schulman
Coldwell Banker Select Professionals, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Michael, thanks for an informative explanation of Google's ranking theories.  I guess the secret is in figuring out what Google considers to be an important page.
Jun 23, 2007 11:12 AM #5
Rainmaker
89,567
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
(MyAbbotsford.Com)
Google also says, "Build you website for visitors, not for search engines. The search engines will find your site eventually if you have good relevant content on your pages.
Jun 23, 2007 11:25 AM #6
Rainer
4,339
John Yocca
Central Communications - San Clemente, CA
centralcomm.com southcoastanswering.com

Thanks Michael,  Once you get everyones phone ringing off the hook. You should consider engaging a professional call center to make sure all calls are answered promptly!

 

Let me know if we can help with that.

www.centralcomm.com

May 12, 2009 01:57 PM #7
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Dr.Jayant

Take a look at the elegant and informative page

 

http://rushabheye.blogspot.com/

Dec 08, 2009 06:20 AM #8
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Michael Thomas

Real Estate Website Optimization
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