What is Staged Photography?

By
Home Stager with Staged First Impressions

Staged Photography combines home staging with props to create powerful listing photography. Staged Photography can help a home to sell because buyers get a positive first impression when they look at the MLS on the web.

85% of home buyers are looking at the on-line homes for sale FIRST. Make those key listing pictures count!

What is Staged Photography?

  • Listing photographs taken after the area is staged and props are added to the space to improve and update its look
  • Images are PhotoShop'd to edit any imperfections or crop unwanted background
  • Photos can be uploaded to the MLS, Realtor.com, Trulia, or wherever you'd like them to go!

What are the benefits of Staged Photography?

  1. Attractive listing photos draw buyers in from the web, they will be more apt to schedule a showing
  2. Staged Photography is less expensive than full home staging because the props are not left at the home

 

 

First column taken by Realtor without props:                                          Second column Staged Photography:

kitchen kitchen
dining room dining room
foyer foyer
living room living room
sunroom sunroom
master bath master bath
The master bedroom didn't have a picture posted on MLS at all because it just didn't show well.
Here's the staged photography image:
master bedroom
There are loads of opinions on listing photography, but I believe that trying to cram too much info into one picture isn't good. Example kitchen above, the ultra wide angle gives us a good look at the layout of the area, but it doesn't look very warm and friendly. The living room above, also with wide angle lens, makes this expansive room look narrow, but it isn't by any means!
Getting a more zoomed in look of these rooms (but still using a wide angle lens), makes the rooms look more cozy. Staged Photography combines home staging know-how and beautiful props.
Staged First Impressions also gives sellers a featured tour to post on the MLS (or to email), included with price of staged photography. The featured tour from Real Estate Shows that was created for this Hampton Falls, NH home:

Like to read more of Sue Argue's home staging blogs?

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Show All Comments
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Floyd, thanks for reading. Hope your listing sells fast :)
Jul 02, 2007 11:16 AM #31
Rainer
79,118
Kate Hart
Hart & Associates Staging and Design - Radnor, PA
As usual gorgeous work and gorgeous photos. I have had clients who could not afford to rent the items for an extended time period ask me to come in and style their rooms for sale so at least the pics would look good online and on the listing sheets. Techincally the home was not staged because it was vacant when showings started but it looked great in the marketing materials. KH
Jul 02, 2007 04:46 PM #32
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager

Bing, that's right. Beautiful marketing materials bring buyers in.

Thanks for reading Kate.

Jul 02, 2007 08:44 PM #33
Rainer
51,173
Lexa R. Montierth
Tierra Antigua Realty - Sahuarita, AZ
Real Estate Sales Agent and Marketer

Very Nice photos.  I really want to learn how to do more professional photos of my properties.  Thanks for showing!

Lexa Montierth 

Jul 03, 2007 01:53 AM #34
Ambassador
737,026
ASHEVILLE 1031 SIGNATURE PROPERTIES specialists in - LAND,INVESTMENT ACREAGES, AND LUXURY HOMES
Signature Mountain Homes and LAND- Asheville 1031 Realty, Inc. - Asheville, NC
Tell Us What Is Most Important to YOU

Sue~ 

What a captivating post! As I looked at the before and after shots, I realized just how important perspective is. I also thought what a valuable post this is for REALTORS who are responsible for  the best interests of their clients. THAT made me wonder if real estate pros would want to take a special class in "performance" photo-taking. . .=)

Jul 03, 2007 08:04 AM #35
Rainer
14,693
Anita Carrington
The Dovian Group, LLC - Laurel, MD
Dovian Group LLC, ASP, IAHSP

Sue,

I am happy to see you sharing your photos with the world! It was great meeting you in Chicago. You Rock!

Anita Carrington, 

Jul 03, 2007 12:02 PM #36
Rainer
45,749
Cheryl-Anne Priest
Inviting Spaces - Home Staging Calgary - Calgary, AB
Inviting Spaces - Staging Calgary

Sue

Stunning transformation and I love the view through the french doors.  The before makes the room look almost claustrophibic while the after makes it look expansive.  I have rated and bookmarked this post for future reference.  Great advice regarding photos.  Thanks for sharing.

Jul 03, 2007 01:35 PM #37
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager

Shopping for a Kodak V570?

Thanks to all for reading this blog :)

Kathy, I'll add this as you suggested. 

Jul 03, 2007 10:12 PM #38
Rainer
187,117
Judy Kincaid
Tampa, FL

Sue -- Your photos are fabulous....you did an awesome job with each room. 

Jul 13, 2007 12:19 AM #39
Anonymous
Anonymous
Anonymous
Sue, I made a trip over to your website to see your photos from your latest blog Your Home Staging Niche - Have You Found It? and happened upon your What Is Staged Photography? blog.  Excellent transformations and they really show that you are indeed a talented photographer.  What a difference in your photos compared to the MLS photos.  You know just what to focus on.  I don't know how I missed this blog when you posted it in June, but I've bookmarked it and given it a 5 rating.  Another new goal for me!!!  Betty
Jul 13, 2007 12:44 AM #40
Rainer
143,449
Juliet Johnson
Vizzitopia - Ponte Vedra Beach, FL
Jacksonville Social Media Marketing
You've made each room look like a magazine shot.  Well done!  Big difference.
Jul 13, 2007 12:49 PM #41
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Judy, thank you so much. I'm glad to see you lately, you've been busy doing awesome transformations in "diamonds in the rough". Your sellers are lucky :)
Jul 14, 2007 09:09 AM #42
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Betty, Thank you very much for the compliment, and for taking the time to check out other blogs. You authored the book for sale in your profile? Kudos!
Jul 14, 2007 09:14 AM #43
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Juliet, I'm not a professional photographer, and I certainly don't want to come off that I think I am! But thanks for kind compliment.
Jul 14, 2007 09:15 AM #44
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager

Thank you to all for checking out this blog and leaving kind compliments. Summer is a great season with the kids, and it's hard to keep up with reciprocating kindness in the Rain. 

TLW would not approve :) 

Jul 14, 2007 09:18 AM #45
Anonymous
Anonymous
Anonymous
Sue, oh no...no...no...no...no!  This book is one of the items you can buy from the CSP course I took.  I wish I had authored it, but alas it was not to be.  However, thanks to Shell Brodnax I have a new form I use for consults and it actually works better.  I include photographs of jobs that people have to do.  (This idea courtesy of Shell also.)  Shell was kind enough to share it with us on one of her blogs.  Betty
Jul 15, 2007 11:32 AM #46
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Betty, oooh, well then, when is your book coming out?
Jul 16, 2007 08:59 AM #47
Anonymous
Anonymous
Anonymous
Sue, as soon as you agree to co-author with me.  Betty
Jul 16, 2007 06:56 PM #48
Rainer
78,048
Vicky Poe
Good Ole Rocky Top - Crossville, TN
Realtor/ Auctioneer
Good information.  Photos looked great.
Aug 20, 2007 10:55 PM #49
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Thank you Vicki. I stopped by your profile, beautiful local photos!
Aug 21, 2007 08:28 AM #50
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Sue Argue

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