Twitter is Stupid, I don't have the time for Twitter!

Real Estate Services with

That is a direct quote from a Realtor I met on Friday.

When I asked him how much time he spent on Twitter before making that generalization he told me that he signed up, typed in what he was doing, and no one ever responded and he NEVER got any leads from Twitter.  So I guess it must be true!

The reality is that Social Networking (including Twitter) is the best tool to come along for Realtors since the Website.  Do you remember the agents who said, "I don't need a website, this Internet thing won't last"!  When those agents snubbed their noses at websites and the Internet, the early adopters got all the good URLs, established themselves with the Search Engines, and reaped the benefits of good search engine rankings while the nay-sayers played catch up. 

For those that don't know, Twitter is like a bull horn on steroids.  A tool you can use to get your message out to the entire world, and all this for free.  Caveat that by saying that I DO NOT recommend you use it as a bull horn, but I've already beat that horse dead in my blog post, How in the heck do you use Twitter for business?

For this post, I want to go in a different direction and address what everyone WANTS to know.  How has Twitter translated directly into dollars and opportunities?  Well, here it is, as a DIRECT RESULT of using Twitter, I have benefited in the following ways:

  • I have been featured not once, but twice in local newspapers.  This resulted in free publicity that I would otherwise never have received, and I have 2 new clients because of it. These clients will continue to use my services well into the future.
  • I am completely in touch with business & networking events in my area that I would otherwise have never known about.  I have made excellent business alliances and some darn good new friends at these events.  
  • I am completely in the loop with most technology seminars that are occurring around the country.  Some of the greatest minds in using New and Social Media are speaking in your backyard and you don't know it because they don't have to advertise.  They get large audiences by getting the word out in Social Networking circles.
  • I have been approached by several business owners to partner in new endeavors that I would have never had the opportunity to meet, if it had not been for Twitter. 
  • Some people I know have been invited to speak about Twitter on NPR, they have been featured in the Wall Street Journal, television shows, and the like.  All this publicity, and all of it free.
  • Can you put a value on friendship?  Think the concept of a "Tweet-up" (a place where Twitter users meet in real life) is ridiculous?  I have met some wonderful people at these Tweet-ups.  All very intelligent, and most of them business owners - all congregating for the purpose of networking and finding new ways to help each other be even more successful.  Yeah - that's stupid!  NOT!

So, to those of you who say, I don't have the time for Twitter, and Twitter is stupid - You are entitled to your opinion, but I have to tell you - there's a (social) revolution going on, and a fundamental shift in how we market to the masses, and you just might be missing it.  If you want to learn how to use Twitter for Business, check out my Twitter Made Easy for Business Video series by clicking here  BTW - it won't cost you anything either.

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©2009 - - All Rights Reserved. Amazing Video Tours offers photography and full motion video marketing solutions to Realtors, and other individuals with property to sell, lease, or rent. A departure from the old fashion 360 Virtual Tour, Amazing Video Tours takes online property marketing to the next level.


Re-Bloggged 3 times:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 10/26/2009 08:51 PM
  2. Lisa Ludlow Archer 10/27/2009 11:02 AM
  3. Darrell Backen 12/19/2009 11:34 PM
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Comments 132 New Comment

Lexie Longstreet
Savvy + Co. Real Estate

I twitter, but I really need to refine my list of followers.  That is the part that takes time... if you don't do it at the get go... just having lots of peeps... may not be all that. 

November 02, 2009 08:21 PM
Michael Myers
King-Rhodes & Associates

Steve, you get it. However, I say don't yell too loud about why you should be involved in social media in the real estate business. Let the naysayers play catch up later. Meanwhile, we keep building and building, and that strong foundation will be hard to break when the masses finally decide to jump in.

November 16, 2009 11:41 AM
Darrell Backen
Digital Marketing
Darrell Backen 1.855.216.6010

Great info Thanks I'll reblog it as well.

December 19, 2009 11:33 PM
Debra Kukulski
CDPE;GRI;ABR;RECS;e-PRO Real Estate Expert Norther
Re/Max Unlimited Northwest

I am on twitter but need to learn to use it more wisely.  I will b e looking at your other post and thanks for the tips:-)

December 22, 2009 11:18 AM
Marcia Hawken
Naples Luxury Specialist
Downing-Frye Realty, Inc.

Steve, I am going to call summer 2010 ,Twitter Summer.  In Florida we have lots and lots of rainy days and lots of time on our hands.  I am going to spend the summer reading about Twitter (all of your posts that I have bookmarked) .  No more whining.  Ignorance is NOT bliss! :-) When Fortune 500 companies tweet.....dah....there IS something to Twitter.  Thanks again for an excellent post.

April 19, 2010 06:34 AM

Steve Schwartz

Charlottenulls Premier Real Estate Videographer and Photographer
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Additional Information

My blog's purpose is to educate and raise awareness about the power of full motion video as a means to sell real estate. It's also a wonderful place to showcase my Realtor Client's Listings.

Beyond that, I have many interests including real estate, photography, Social Media, the Economy, the Stock Market, SEO, online marketing, music, ActiveRain, and many other interests and may blog about them when something interesting hits me.