The Lethbridge Herald Newspaper

By
Mortgage and Lending with Verico Canada First Mortgage/ Rainbow Realty

The Lethbridge Herald Newspaper is the only locally published daily newspaper in Lethbridge, Alberta.  I have been a reader, subscriber, and a client of this newspaper off and on over the past 30+ years.  Over that time there have been many changes to the paper itself as well as changes to the way consumers receive their news and other content.

 

The wiki on the Lethbridge Herald states that the paper had a daily circulation around 18,000 units.  This number is most likely inflated to include those papers that sit unsold in newspaper boxes, get thrown in dumpsters, or sit rotting on the steps of apartment buildings. 

 

The content of the Lethbridge Herald is unrivaled as a source to read 3 day old news.  If you want to know what happened in the world last Tuesday, you definitely need to check out tomorrow's Herald!  The content is basically stuff which is taken off newswires, like the AP, and regurgitated hours or days after other providers have published the identical content, as well as 2 pages of obituaries, and 4 pages of advertising from local businesses who are too ancient to think about having an online presence.   As these old businesses slowly fade from the new economy and the list of subscribers slowly watches their names appear on the obits page, the circulation numbers will continue to drop like a rock.

 

I am not a fan of the Lethbridge Herald.  The customer service there has always been below any acceptable standard.  The advertising prices are ridiculous and the quality of the product is horrendous.  I have seen more ads screwed up, misprinted, spelled wrong, wrong pictures, etc.  The quality control is pathetic and the customer service response to it is equally as poor.

 

They do publish a weekly real estate publication, the quality of which is as crappy as the paper itself.  If it were not for the Realtors themselves reading that publication there would be nobody reading it.  It only continues to exist due to some sort of contractual relationship between the local real estate board and the Herlad itself.  This may be due to the fact that the Herald employs at least one failed Realtor.  But that is a total joke!

 

Most Lethbridge newspaper readers now turn to National publications, which provide more timely content and are of a higher quality.  As print media continues to disappear, the Lethbridge Herald may one day print its own name on the obits page and disappear.  Would anyone really miss it?

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Alberta South Lethbridge Lethbridge Real Estate And Mortgage By Robert May 403-330-3039
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Anonymous
Anonymous
David Howse

Robert! Be nice. Newspapers can't help it if they suck.

What you've done in this post is equivalent to telling a lump of coal that it is dull.

Speaking of chunks of carbon, I wonder if the owners of the Lethbridge Herald would make more money by ending the newspaper and collecting carbon credits for saving all those trees?

Mar 25, 2010 08:24 PM #1
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Rainmaker
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Robert May

Real Estate Expert & Mortgage Broker- Lethbridge
New or Used? Ask me where you will make the best investment.
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