Strategic Planning + Hard Work = Property IN CONTRACT

By
Real Estate Agent with Century 21 Liberty Homes RS-#62825

We all talk about how we go above and beyond the call of duty in our businesses and there are many different opinions of exactly what that means. In a market that has been undoubtedly slow we have to be unique in our approach in doing the best we can for a Hawaii Home Seller and GETTING THE PROPERTY SOLD!

After viewing a property the Saturday before  it was obvious there would be MUCH to do as the property was a rental for MANY yearsThe listing was signed with the contingency that it would not be shown until all repairs and cleaning were complete. 

I started brainstorming and came up with a few ideas I thought would work to get it on the market and hold an Open House the next Sunday:

  • By the next morning- Sunday-  the painter started on not only painting but spraying new ceiling throughout the downstairs. (don't ask me how it got so many dings and scrapes...they may have been walking the ceilings?)
  • The painter finished up putting back the ceiling fans etc by Monday. The handyman started to do a few odds and ends and installed the new range hood.
  • On Tuesday we went in to do some cleaning to put a ‘woman's touch' on everything. Argh....that took 2.5 days and it was more than what I first thought. Also, the flooring guys came in to change the tile in both bathrooms and put new baseboards and the handyman came back to finish up some final work.
  • On Wednesday the new dishwasher was delivered, I put up the listing on the MLS with specific instructions that the first showing was at the first Open House on Sunday.  Added just a bit of staging (plants, rugs, table etc.) so the floor plan was evident.
  • Thursday and Friday screens were cleaned, additional caulking and open lanai painted (it had splotches of three different colors) and I added the listing to MULTIPLE sites and the final touch up cleaning through Saturday.

From Wednesday to Saturday many calls came in to view the property before Open House day but they were politely declined due to  ‘work being done' and told to please attend the First Open House/Showing on Sunday.

Sunday's Open House proved fruitful and it turned out to be a great strategy for a highly desirable complex........21 groups of people (about 50+ individuals) came through and only 1 person signed in the guest book that DID NOT HAVE AN AGENT.  By Monday morning (yesterday) we had an offer in hand.  By the afternoon we had other calls from agents saying their clients came to Open House and considering putting in an offer.

The property is now in contract and in escrow.

Moral?   Even though a lot of work in a short period of time (and at minimal price) went into getting the property ready.... it was well worth it to get the property sold!

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs, she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.

Website: www.hawaiihomesmarket.com

Supporting Hawaii Local Businesses!

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Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2014 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 11/05/2009 01:43 PM
Topic:
Real Estate Sales and Marketing
Location:
Hawaii Honolulu County
Groups:
Club Chaos
Diary of a Realtor
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POSITIVE ATTITUDE for the Weary Soul
The Art Of Marketing You
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Rainmaker
512,663
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Sally, I am amazed that you got so much done in such a short time but it is just a testament to your dedication to your work and service to your clients. It is essential that a home look it's very best at the beginning of the marketing period. In Austin, the rise in inventory has made this as crucial as at any time in the past. Nice work my friend!

November 04, 2009 08:34 AM #46
Rainer
123,820
Michael Myers
King-Rhodes & Associates - Cherokee Village, AR

Hard work never hurt anybody. Having a plan and keeping everyone on task works. Good job.

November 04, 2009 08:39 AM #47
Rainmaker
144,225
Yvonne Jaramillo Ahearn, Esq. (B)
Home Shoppe Hawaii - Oahu Real Estate - Kailua, HI
Principal Broker, REALTOR, CRS, GRI, ABR CLHMS

Congratulations on getting your property quickly into escrow! The hard work and preparationg certainly does pay off!

November 04, 2009 08:49 AM #48
Ambassador
412,046
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Sally, I have always told my sellers that they think arithmetically, while buyers think geometrically about cost of repairs. Plus, when people see the little things that have not been maintained they get suspicious that maybe big things have been neglected. The old cliche that an ounce of prevention is worth a pound of cure applies here. 

November 04, 2009 09:05 AM #49
Rainmaker
680,325
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

I have a listing right now that really is in sad shape because it was a rental for a year....OK ONLY A YEAR..yeah - two bachelors right out of college can do a lot to a place in a year!  I'm trying to convince the home owner it needs to be spruced up and staged.  I know they are in a world of hurt, but prices only started fall here late last year and we are still moving DOWN!  It needs to show well or it will sit long!

November 04, 2009 09:20 AM #50
Rainmaker
598,480
Barbara Altieri
RealtyQuest, Fairfield and New Haven County CT Homes for Sale and Real Estate - Shelton, CT
REALTOR - Fairfield County CT Real Estate

Sally -- Congratulations on the quick offer all due to your planning and hard work. You definitely have it down.  It's all in the presentation.  Most lisitngs can be cleaned, decluttered and spiffed up for minimal $$$.  The house is there to be SOLD, not to sit on the market.  First impressions are SO important. Don't forget the curb appeal, too!

November 04, 2009 09:36 AM #52
Ambassador
658,609
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

B

R

A

V

O

 !!!!!!!

November 04, 2009 10:07 AM #53
Ambassador
1,028,438
Celeste "SALLY" Cheeseman
Century 21 Liberty Homes - Mililani, HI
RA, CRS, Hawaii Mililani Oahu Real Estate

Thanks Sheldon :)

Barbara: Thank goodness the grounds are taken care of...:)

Ruthmarie: Try over ten on this one...it can be done!

Joe: YUP!  The small things turn into big ones

Lisa: Of course!  And it looked great!

 

 

November 04, 2009 10:14 AM #54
Rainmaker
1,314,690
Ron & Alexandra Seigel
ra@napaconsultants.com - Carpinteria, CA
Luxury Real Estate Marketing

Sally,

Wonderful post so glad you wrote about it.  Aloha, wishing you a wonderful 2010.  All the best

November 04, 2009 10:36 AM #55
Rainer
30,564
Dawn Nuzzi
'Til Dawn Real Estate - Raleigh, NC

Excellent strategy! Congratulations!

November 04, 2009 11:00 AM #56
Anonymous
Anonymous
Anonymous

Congrats on all the hard work that ended up in a sale. So many times much of our work does not end up in a sale, so great job.

November 04, 2009 11:10 AM #57
Rainmaker
852,005
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Marvelous job! Doesn't it feel good to orchestrate such an event? Hope you got a stellar testimonial from your seller.

November 04, 2009 11:55 AM #58
Rainmaker
351,438
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

I think that more agents and consumers need to realize that houses today have to be in GREAT shape AND priced right.

November 04, 2009 02:15 PM #59
Rainmaker
194,685
Emily Lowe
The Lipman Group Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Great news!  It's so true that a little bit of work will go a long way in getting a property sold - especially in this market!

November 04, 2009 02:35 PM #60
Rainmaker
67,754
David Selman
Selman Home Inspections, Inc. - Dallas, TX
Professional Home Inspector

Sally - I have enjoyed reading your post and the comments of all of the talented real estate agents. It looks like you are on top of things and truly "going above and beyond" to get home sold. I don't know the market in every state, but in my state (Texas), I beleive that "Seller" home inspections and "Move In Certified Home Inspections" would be a marketing advantage for any seller and Realtor. Just an idea, but you could go a step further for sellers by recommending a "Move In Ready Certification". Check out my post from earlier today...

Congratulations and thanks for your industry leadership.

Selman Home Inspections

November 04, 2009 03:38 PM #61
Rainmaker
74,182
Vanna Siackhasone
Real Estate Brokers of Alaska 907-720-4663 - Anchorage, AK
Anchorage Real Estate 907-720-4663

That's great. Congratulations. Preparation is key!  

November 05, 2009 04:21 AM #62
Anonymous
Anonymous
Anonymous

good job, and way to make it happen!  nothng like a reward for hard work!

November 05, 2009 09:31 AM #63
Rainmaker
374,595
Kerry Lucasse
eXp Realty - Nest Atlanta Team - Atlanta, GA
Your Nest Atlanta Real Estate Consultant

Great post!  Often sellers just want to 'get it on the market' and will 'fix it later' and I always try to get them to delay listing it by a week or two, because you only have ONE CHANCE to make an impression!

November 05, 2009 10:00 AM #64
Anonymous
Anonymous
Hawaii Commercial Real Estates

Congratulations on a job well done!

Mark Bratton

November 06, 2009 10:06 AM #65
Rainmaker
437,217
JL Boney, III
Russell and Jeffcoat - Columbia, SC
Columbia, SC Real Estate

Great job Sally and keep up the good work. Congrats on the feature my friend.

November 08, 2009 08:45 PM #66
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Ambassador
1,028,438

Celeste "SALLY" Cheeseman

RA, CRS, Hawaii Mililani Oahu Real Estate
RELOCATING TO OAHU, HAWAII? GET AN IMMEDIATE ANSWER NOW!
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