10 Way You can Improve your Conversion Rates

By
Services for Real Estate Pros with vFlyer Inc.

Conversion
A couple of days ago I talked about the importance of high conversion rates and promised to share some points on improving your conversion rate in general and more specifically using flyers.

1. Improve your Response Time
Today most customers move at “Internet speed” so don't delay following up on leads! When using vFlyer give prospects more than one way to contact you – remember some people prefer email over phone calls and vice versa. Consider including your IM information or using services like click-to-call to make it easier to get a hold of you. If you have a web-based mobile phone, use vFlyer Mobile to check on flyer leads and stats even when away from the office! More…
2. Personalize your Message
Customers like to feel special and important
(after all they are!). When sending flyers or other communication via email you may want to include a personal message. Knowing your market will definitely help you better understand their needs. Understand the market dynamics such as pricing trends, market conditions and other factors. More…
3. Grow your Number of Leads
Get your message out as far and wide as possible! It’s not rocket science but the more people who see your message, the more leads you’ll get! vFlyer allows you to distribute listings to a broad range of online marketplaces. Consider posting your flyers to marketplaces like Craigslist, Backpage and eBay (classified and auctions) or using widgets to draw more leads on your blog. More…
4. Manage your Leads More Effectively
It may make sense to invest in contact manager, customer database or what is know in the industry as a customer relationship management (CRM) system. Make sure each lead you get is stored somewhere safe. vFlyer forwards leads via email, also it will soon be possible to receive them as vcards that can easily be cut and pasted into your contact managers (such as Microsoft Outlook). Ask leads if you can add them to your mailing list and communicate with them regularly via email by sending them flyers or newsletters – who knows, they may become a future customer! More…
5. Reduce your Marketing Cost
Reducing your cost allows you to do more marketing. Doing more marketing gets you more leads! Services such as vFlyer are a great way to reduce online marketing costs. Distributing your listings to free online marketplaces is a great way to supplement (or replace) some of the more expensive lead generation mechanisms you may be using. Using other free features like widgets, PDF generation, Watermark Plus and email only compounds your savings. More…
6. Present a Professional Image
Put your best foot forward!
Services like vFlyer were designed to help online sellers present a more professional image online. Including items like photo, company logos and association logos on flyers definitely boosts your professional appearance. Subscribers can also use company-specific themes to show their affiliate with a national brand or franchise, again boosting one’s professional image. more…
7. Improve the Quality of your Information
By using a flyer, you are on your way to improving the quality of your information! Be sure to include as much information about your product on the flyer as possible. Consider adding links to reviews or a PDF version of your flyer. Subscribers can add video to their flyers. Consider adding product information to your photos using Watermark Plus. more…
8. Test your Marketing Material
Good marketers always tell you to test everything! Here is an idea – create a flyer for your listing or product. Next, clone your flyer (or duplicate it), modify the title, modify the copy or use slightly different photos and finally publish both! Then using vFlyer’s built-in reporting and analysis tools compare their response rates. This is an easy and affordable way to do very basic A/B testing for your flyers to find out what messages or copy works best! more…
9. Help People Find what they are Looking For
You can easily improve the chances of someone finding your property on the Web by posting it on a blog, such as ActiveRain, Blogger, Typepad or Wordpress. Use a vanity URL (similar to the concept of “single site properties”) for offline advertising – so potential consumers can easily find your listing online. Similar to my previous point, include as much relevant information on the flyer as possible so people don’t have to look elsewhere. more…
10. Do a Better Job of “Merchandising” your Listings or Product
Use high quality photos and when posting to Craigslist, subscribers can use the large photo format to display more large photos! Consider using Watermark Plus to add graphics, watermarks or call to actions directly on photographs. Show the product in action – if you have video, subscribers can include it in their flyer. Include links to reviews, awards or other third party links that promote your product. more…

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Show All Comments
Rainer
28,941
Ross Willingham
Tomson Real Estate - Stillwater, OK
Realtor Associate
I started using the Vflyer product.  I absolutely love it and have been sharing it with other associates.  Keep up the great work!!!
Jun 25, 2007 04:50 PM #1
Ambassador
895,607
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Realtor - Ann Arbor Real Estate
I agree on all 10. Thanks !
Jun 25, 2007 05:01 PM #2
Rainer
7,305
Orange County Virtual Tours OCTours.com
Orange County Virtual Tours - Mission Viejo, CA

Great list! Keep up the great work :)

Scott

Jun 25, 2007 06:26 PM #3
Rainer
136,920
Kimberly Grant
Exit Leon Crawford Realty - Huntsville, AL
Real Estate Agent - Huntsville Alabama
These are great points.  I love Vflyers.  They are quick and very easy to use.  I think they look very professional and make a good impression.  The best thing I love is their customer service.  I am very pleased with Vflyers.
Jun 26, 2007 12:47 AM #4
Rainmaker
289,811
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing
Great info - thanks.  I'll have to check out v-flyer to see if it has a mortgage component.
Jun 27, 2007 02:29 AM #5
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