What "Color Me Beautiful" Taught Me About Staging

By
Real Estate Agent with Evers & Company Real Estate, Inc. AB95346

Many years ago, I had my colors done. 

The idea is to figure out which groups and shades of colors make you look terrific, and which ones make you look like an organ donor waiting to happen.  Of course, you want to go with the look-good-feel-good colors that work for you.

They say this approach is also useful when you are working on decor for your home.  You get a good feeling about a room when it's decorated in your colors.

The woman who did my analysis worked for Color Me Beautiful.  They divide people into one of four "seasons".  And people in one season, the "Autumns" like and look good in browns, golds, maroons, olive greens, and unusual shades of other colors.  But the Autumns only make up about three percent of the people on the planet!

So the other day, I showed a house where they had moved out the buyers pretty decent stuff and brought in a stager.  Well, this gal must have been pure Autumn, because it was all the shades that made my buyers (she was a spring and he was a winter) just want to run out the door!  Golden green couch, Chinese rugs with brown and gold patterns, and maroons swags. 

"Wait!" I said.  "You're reacting to the colors."  And once they realized what it was, they were able to see beyond the staging and realize it was a terrific place.  It's on the possible list now.

This made an impression because I am preparing to list a house that has all the wrong colors - out of That 70's Show!  The seller is up for letting us consign his olive green couch to Value Village and bring one in from our staging warehouse.  He's agreed to have the place painted to make the maroon walls in the master bedroom disappear and transform leaf gold dining room into an oasis of cross-season neutrality. 

And to help choose the colors, I'm going to call a favorite colleague who helped me with my own house.  Oh, my friend is a summer, but she's good at picking universal colors that everyone can feel comfortable around.

 

 

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Re-Bloggged 2 times:

Re-Blogged By Re-Blogged At
  1. Judi K Barrett 11/07/2009 12:33 PM
  2. Gary Swanson 11/07/2009 12:50 PM
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Topic:
Home Selling
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Realtors®
Stage It Forward...
Tags:
colors
washignton dc real estate
patricia kennedy

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Rainmaker
47,643
Kim Dillon
Creative Eye Home Staging

Another reason to keep it neutral and use accents for color and fun!

November 08, 2009 08:59 AM
Rainmaker
793,149
Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Patricia: I haven't heard that mentioned in quite awhile but I do believe that colors effect our choices and feelings.  I am more open minded but your buyers definately gave an example of how staging to as many groups as possible is the best advice.  I am much more accepting of reds vs. others that I know.  I think it's a trend that needs to disappear sooner rather than later. I think the paint companies are the ones doing it!

November 08, 2009 09:11 AM
Rainer
10,041
Lisa Lucas
Lisa Lucas Design

I have to agree with Susan that here in Seattle, the warmer colors get great results.  Most stagers out there know that rich neutrals with a few color accents work wonders. I add Fall seasonal color but keep the furniture neutral. Some confuse staging with interior design. One narrows the choices to a personal style while the other broadens the appeal. Beige living room with black chairs and Fall accentsImportant to find stagers that understand this important difference.

November 08, 2009 03:33 PM
Ambassador
1,518,686
Christine Donovan
Broker/Attorney 800-610-7253 DRE01267479 - Costa M
Donovan Blatt Realty

Color Me Beautiful and people as seasons.  I hadn't thought about that in a long time.

If Autumns are 3%, what are the majority of people?

November 08, 2009 10:27 PM
Rainmaker
645,151
Team Honeycutt
Allen Tate

You made a lot of valid points.  The pictures other stagers posted were helpful.

November 16, 2009 03:57 PM
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Patricia Kennedy

For Your Home in the Capital
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Additional Information

Pat Kennedy -- author of The Irreverent Guide to Real Estate -- gives you a look at life on the streets as a real estate broker in our nation's capital. And her blog is peppered with great advice combined with humor!