8 Myths of Staging to Sell - Busted.

By
Home Stager with Room Remedy Interiors, Sydney, Australia

Home staging (or property styling as it's commonly known as on the Australian property scene) is really an art, not a science. One of the many things a professional home stager understands is that it's the house that's up for sale, not the home owner's bread baking ability or taste in music. So, from the sublime to the rediculous - here's 8 myths of staging to sell - busted!

1. Buyers can see past my stuff
No - they can't. 95% of house hunters shop with a 'what you see is what you get' eye. You'll be maximising your chances of a better and quicker sale if you take the time to clean out, clean up and keep your look simple.brewing coffee

2. Baking bread, brewing fresh coffee and playing soft music will make a buyer fall in love with my house.
Maybe once upon a time this was true - but most would-be buyers are onto that old trick. It's more likely to trigger alarm bells, with many wondering what it is you're trying to hide. Your buyers will be happy with a place that looks and smells clean.

3. I'll need to clear everything out to help buyers see themselves living here.
This is only partly true. Wall to wall family photos are distracting, as is your porcelain rooster collection. These things are best put away. But don't go overboard, otherwise you'll end up with a look that feels cold and sterile.

4. If it's an original feature - it adds value.
Sometimes yes - but often no. Generally a property built less than 50 years ago without being updated is more likely to appear dated, rather than classic.

5. My place isn't worth staging.
All homes are worth taking the time to present in a positive light to buyers. The trick to knowing where to start and what to do is in having a good idea of what buyers in your target market will expect, along with learning more about what competing properties in your area are offering.


6. Empty rooms look bigger.            empty room                                          

This is rarely the case. Buyers will always prefer to see how a room is used and what will fit in it, rather than be left to guess. Very large rooms can also be too intimidating for some. Even borrowed furniture can help buyers get an idea of scale and give the eye something of interest to focus on.

7. Converting a bedroom into a home gym won't be a problem.
Bedrooms are one of the most valuable commodities of the 'for sale' property. Having a home gym set up in a bedroom will prompt buyers to wonder why that is. I remember once looking at a house where this was the case. When I came across the bedroom with the gym in it, I immediately began to question if a bed would even fit. Always give the rooms in your house a purpose.

8. No need to worry about wardrobes and cupboards.
Home storage is a big deal to most buyers and is surprisingly valuable. Prospective buyers will open storage cupboards in kitchens and bathrooms, so keep them tidy. Keep only what you're using on a daily or weekly basis, and pack the rest away ready for the move.

Have you got a staging myth you'd like busted? Share them with me here.


 

Posted by

Room Remedy Interiors

"Ready, Set, Redecorate in a Day"

Sydney, Central Coast, & Newcastle

Find out more about us at www.roomremedy.com.au

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Re-Bloggged 26 times:

Re-Blogged By Re-Blogged At
  1. Maureen McCabe 11/09/2009 06:25 AM
  2. Gabe Sanders 11/09/2009 06:35 AM
  3. Tammie White 11/09/2009 10:11 AM
  4. Tim Ludemann 11/09/2009 10:45 AM
  5. Dan and Amy Schuman 11/09/2009 11:33 AM
  6. Maureen Bray Portland OR Home Stager ~ Room Solutions Staging 11/09/2009 11:41 AM
  7. Yvonne Jaramillo Ahearn, Esq. (B) 11/09/2009 01:06 PM
  8. Margaret Goss 11/09/2009 01:16 PM
  9. Angelica Blatt 11/09/2009 03:28 PM
  10. Lori Mode 11/09/2009 11:12 PM
  11. Trudy Sarver 11/09/2009 11:25 PM
  12. Debra Landy 11/10/2009 07:44 AM
  13. Chuck Capan 11/10/2009 08:33 AM
  14. Damon Gettier 11/10/2009 01:35 PM
  15. LifeOhm 11/10/2009 03:23 PM
  16. Karen Nardella 11/11/2009 06:50 AM
  17. Lisa Lambert/PMN/AHWD/SRES 11/13/2009 09:37 AM
  18. Sharon Tara 11/15/2009 02:21 PM
  19. Susan Emo 11/15/2009 02:31 PM
  20. Linda Jandura 11/15/2009 03:54 PM
  21. Judi K Barrett 11/16/2009 07:37 AM
  22. Dr. Stacey-Ann Baugh 11/16/2009 09:28 PM
  23. Monique Hailer 12/28/2009 09:08 PM
  24. Monique Hailer 12/28/2009 09:09 PM
  25. Rita Minion 01/13/2010 09:09 PM
  26. Barbara Michaluk 02/24/2010 06:42 PM
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Topic:
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Stage It Forward...
Tags:
home staging
property styling
staging to sell
staged homes to sell australian real estate market

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Rainmaker
67,692
Sue Wettstein Brazzel & Dipper Wettstein
"Fast, Efficient, Hassle-Free Service!"
Howard County, MD - RE/MAX 100 - Columbia MD

Donna,

Wonderful blog and great reminders for our sellers.  I agree with all of your points except the one about playing music as part of the staging.  When I am showing houses and walk into one with music in the background, it feels warmer, alive, and more welcoming.  Without the music, folks sometimes talk in whispers as though they are invading the space...

Sue

November 20, 2009 11:23 AM
Rainer
106,684
Heather Cook
Rooms in Bloom Staging & Design ~ www.homestagingdesign.ca

Great post!

I did a similar style article for our quarterly newsletter where I debunked common staging myths. A great myth is that staging is expensive. Good stagers give great recommendations at every consult which cost no money to implement. Other recommendations might cost the seller under $100 to do - like changing the tired hardware on cabinet doors to something more current. The most expensive staging gets is when furnishing vacant homes and even then, when you think about carrying the mortgage costs of that house for over 6 months (average time a vacant home sits on the market) versus paying between $2,500 - $5,000 for one month of staging (staged vacant homes on average sell in 28 days) its still a no-brainer.

Also, painting was mentioned above but the two pictures below highlight the phenomenal difference neutralizing the paint colour can make.

Living Room - Before

Living Room - After

The above home which we staged for the sellers, sold privately at its first open house for the full asking price. Pictures still have the power to take my breath away!

December 05, 2009 04:29 PM
Rainmaker
290,538
Monique Hailer
CENTURY 21 New Millennium

Ha! House smells are huge and can make a potential buyer walk immediately! I remember going into property and they had a glad plug in in every electrical outlet in the house. We were sick and eyes burning...

December 28, 2009 09:07 PM
Rainer
65,673
Shoshana Shay
St. Pete Realty

I missed this back in November -- thanks to Monque for re-blogging it now!  Now to convince the sellers.... I, too, will be printing it to include in listing presentations :)

December 28, 2009 09:20 PM
Rainmaker
214,324
Rita Minion
O'Brien Realty

Hello Donna,

What a terrific post!  Great article and filled with good information.  Thank you!

Rita

 

January 13, 2010 09:07 PM
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Rainer
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Donna Ross

Home Decorating, House Staging, Sydney
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