New Series "Developing a Social Media Strategy" - Blog Tips for Rain Drips

By
Real Estate Agent with Keller Williams West Sound Realty

using-social-media-to-grow-your-businessI have to confess, I hesitated for the longest time in writing this series. If there's one thing I've learned over the past several years regarding the use of social media for business it's that 'One Size Doesn't Fit All.'

By that, I mean, what works for one person doesn't necessarily work for someone else. Not everyone has the skill and ability to blog consistently and attract potential clients through their writing. Not everyone is sufficiently 'wired' to make Twitter a valued and meaningful marketing investment.

However, there are some very basic, foundational aspects to social media that can be applied to just about every situation, and that's what I want to attempt to communicate here in this series.

For I've encountered many of you who have just recently plunged head first into the social media waters, and there are times when you're feeling rather intimidated and overwhelmed. There's so much to absorb, it's like you're trying to take a drink of water from a fire hydrant!

This series of articles is for you then. A rudimentary road map, if you will, as you navigate along the social media highway!

Step One // Social Media is a Conversation, not an Ad

First and foremost, remember that social media at its core is an ongoing series of engaging, interactive, connecting conversations. With the advent of Web 2.0, the Internet marketing paradigm has shifted significantly. Gone are the days of incessant self-promotion, glamor shots, and annoying 'interruption' marketing. Consumers have learned to tune out the elevator noise of how great you are, how many designations you've earned, or which Million Dollar Club you belong to.

Today's sophisticated, Internet-savvy consumers want good, consistent, relevant, practical, helpful, and qualified information. They want it served up fresh in formats and social media venues they frequent and use in the course of their daily lives.

At the turn of the century, townspeople congregated at the corner general store, sitting around the pot belly stove to hear all the local buzz. In the 50's, Moms met at each others homes for coffee and conversation, while Dad's huddled around the water cooler at work. In today's culture, people connect, share, and communicate through Internet-based platforms, applications, and mobile technologies.

In order to successfully grow your business through the Internet and make meaningful connections with potential clients, you have to go to where the conversations are taking place, and communicate in ways that contribute to the discussion, building trust/credibility, and adding value to whatever product(s)/services you are providing.

Unfortunately, as creatures of habit, we tend to drag the deeply ingrained baggage of our 'old school' marketing methods along with us and attempt to employ them into the newer social media environment. What typically results is borderline SPAM and more resembles a one-sided self-promoting advertisement than it does an attempt to impart valued information, or stir up meaningful dialog.laurie-manny-social-media-rockstar

On Joseph Ferrara's Sellsius Real Estate Blog, guest writer and veteran AR member, Laurie Manny, shares about a cool web tool on Futurenow called the WeWe Calculator.

The folks at Futurenow make the following observation:

"As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?"

The WeWe Calculator is a free tool that quickly analizes the word content of your site, and determines if your published content is more customer-centric, or 'you-centric.'

Therein lies the first secret to your future success in implementing the use of social media to grow your business - invest your time and energy sharing information that satisfies your customers needs/wants. It's not about you. It's all about them!

For Your Additional Reading Enjoyment, consider:

"Hello! McFly?!? It's called 'Social' Media for a Reason!

"Don't Turn Your Blog Into a Refrigerator Magnet"

"Would You Like a Side of SPAM with Your Comments?"

~     o     ~     o     ~     o     ~     o     ~     o     ~

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail:  kitsapagent@gmail.com

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. Laurel Stone 11/29/2009 04:16 PM
  2. Dana Devine 12/11/2009 08:15 AM
  3. Richard Green 12/22/2009 10:13 AM
  4. Sybil Campbell 01/13/2010 07:36 PM
  5. Jennifer James 02/26/2010 02:34 PM
Topic:
Real Estate Sales and Marketing
Location:
Washington Kitsap County Silverdale
Groups:
Active Rain Newbies
Blog Tips for Rain Drips
Dedicated Bloggers
Social Media Marketing
Web 2.0
Tags:
social media marketing
social media optimization
social networks
smo
social media strategy
blog tips for rain drips

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Show All Comments
Rainer
122,675
Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

The "WeWe Calculator" - what a hysterical name!  But it makes a very good point.  Social media is an ongoing adventure that we are all participating in.  Some people get quicker and more easily than others.  Great tips!

November 27, 2009 07:12 PM #47
Rainer
135,852
Mike Warfel
Bauer-Reno & Assoc. - Port Huron, MI
Associate Broker

I appreciate the Pros of AR passing on the tips that have been found. The blog writing from the view point of a friendly and helpful conversation is a great one to remember.

Thank you

November 28, 2009 12:08 AM #48
Rainmaker
128,113
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

I'm too embarassed to check out my own writing.  I'm just getting ready to find my own voice.

November 28, 2009 01:10 AM #49
Anonymous
Anonymous
Amanda Alligood

I love the comparison "drinking from a fire hydrant".  Sometimes all the sites available to us can make social networking overwhelming!

November 28, 2009 08:16 AM #50
Rainmaker
421,547
Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Futurenow and the we-we calculator.  Sounds like a sci-fi movie or something, doesn't it?  I don't know if I can absorb all the technology that is coming my way as fast as I receive it.  lol

November 28, 2009 11:59 AM #51
Rainmaker
398,537
Eric Bouler
Gardner Realtors, Licensed in La. - New Orleans, LA
Listening to your Needs

Great tool, here are the results of one of my blogs. Can I get better , yes.

These are the Customer Focus Calculator results:

For the url: http://www.neworleanscondotrends.com

Your Customer Focus Rate: 70.73% (87 customer-focused words)

Your Self Focus Rate: 29.27% (36 self-focused words, and 0 mentions of the Company Name)

You speak about your customers about 2 times as often as you speak about yourself. Excellent!

Amount of Content submitted: 81.5k
Persuasive Copy to be analyzed: 23.9k
Free WeWe Analysis performed on: 4,124 words

November 29, 2009 01:15 PM #52
Rainmaker
660,798
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Guess the question we should always ask ourselves before we post/blog, etc.... is why would it be interesting or helpful to the other fella?

Otherwise, we may never get them to read past the first sentence.

 

November 29, 2009 08:20 PM #53
Rainmaker
151,734
Debra Kukulski, Broker Associate
RE/MAX Unlimited Northwest - Cary, IL
SFR,CDPE;GRI;ABR;e-PRO Realtor, Northern IL

Excellent info and points, Rich...I am going to check out the wewe calculator!  Thanks!

December 05, 2009 09:19 AM #54
Ambassador
1,260,216
Debe Maxwell
www.AtHomesCharlotte.com | Savvy + Company Real Estate - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Rich!  Great information and I can't wait to try the we-we tool!  Thanks for the info.

Have a great Thursday...

Debe In CharlotteMerry Christmas

December 10, 2009 12:28 AM #55
Rainer
214,957
Diane Williams
Pell City, AL

Thank so much for the information. It is very hard when your first start. 

December 10, 2009 09:04 AM #56
Rainer
246,701
Frank Castaldini
Coldwell Banker - San Francisco, CA
Realtor - Homes for Sale in San Francisco

I like the conversation, not ad reminder.  I get hit up, as does everyone, with ads all day long.  Social media has the element of "I'm here with a valuable service if you need it" and that's fine but it should not be the immediate intent if the communication.  Over time, I can see it leading to business as I've been told, but if someone is tossing ads at me...I have one word to say.  DELETE!

December 10, 2009 08:13 PM #57
Rainer
59,762
Sonja Adams
Samson Proprties - Purcellville, VA

oh wow...I just went to the wewe site and put my website in....thankfully its got a decent customer focus but its not enough...thanks...now I know what I need to do to revise it!

December 11, 2009 12:40 PM #58
Rainmaker
835,924
Fred Carver-Top Realtor Victoria, BC
Re/Max Camosun Victoria BC Real Estate - Victoria, BC
Accredited Victoria BC Real Estate Consultant

Hi Rich...very well put, good advice for us all.

Cheers

December 16, 2009 09:30 AM #60
Rainer
61,483
Richard Green
U.S. Cybertek, Inc. - Houston, MO

My favorite line in the entire article was: "In order to successfully grow your business through the Internet and make meaningful connections with potential clients, you have to go to where the conversations are taking place, and communicate in ways that contribute to the discussion, building trust/credibility, and adding value to whatever product(s)/services you are providing."  I'm definately re-blogging this.  Keep up the Great posts!

December 22, 2009 10:11 AM #61
Rainmaker
263,338
Jay Beckingham
Premier Nationwide Lending - Port St Lucie, FL

i t needs to be about them, absolutely.

determine your target group and go after them, but with some form of tender balance, they do want to know something about you.

i continually try to build my business on "trust," and to trust you, they need to get some sense of who you are.

December 31, 2009 05:51 AM #62
Anonymous
Anonymous
Anonymous

Great tools.  I'm going to try the WeWe calculator.  We think we're doing what clients want, but a disinterested third party's view will be interesting!

January 01, 2010 01:31 PM #63
Ambassador
1,167,180
Tammie White
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net - Franklin, TN
TW Realty Group, Franklin TN, South of Nashville

I have definitely plunged in head first.  Some days I feel like I'm in way too deep and being consumed by the water.

January 19, 2010 03:48 PM #64
Rainmaker
118,560
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Thanks so much for writing this series on Social Media.  I look forward to reading each post.  Can't wait to check out the WeWe calculator.  Another great tool is Websitegrader by HubSpot.  They will grade your website for free and make great suggestions as to how to improve it.

February 26, 2010 04:04 PM #65
Rainer
39,909
Realty Austin
Realty Austin - West Lake Hills, TX

What if all we really want is do-follow links back to our profile page? Can you have multiple blogs? One for linkbacks and the other for great content?

April 23, 2010 10:48 AM #66
Ambassador
527,982
Rich Jacobson
Keller Williams West Sound Realty - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Realty Austin:   It's really your own unique quality content that is going to attract potential clients and eventually lead to additional business. I would focus your energies and efforts on generating good relevant content that is practical, informative, and empowering for consumers.

April 23, 2010 12:33 PM #67
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