Twitter is Now "Linked In"...Are YOU?

By
Real Estate Broker Owner with HeatherO Inc.
Linkedin just became more relevant and interesting for a lot of people!
The new integration between twitter and LinkedIn is simple, yet powerful! Simple in the sense that this isn't some 'new major change' that you have to learn or understand. Powerful in the sense that you will now feel a sense of connection, and be able to see updates from your LinkedIn connections via their twitter posts.
For many, going to LinkedIn is strange. I often have people ask me "what am I supposed to do there?" For those who have been using LinkedIn for a long time, it may not, but for those who are used to facebook or twitter, it seems...boring!
Enter Twitter...Now you not only have the ability to send your tweets to LinkedIn, but also send status updates from LinkedIn to twitter.
Don't panic! It's all quite simple really.
Go to your profile page in LinkedIn, and you will see an option to add your twitter account. After the prompt to allow access, you will be asked whether to post all tweets to LinkedIN (PLEASE DON"T!) or only those that you choose (via adding the hashtag #in to your tweet).
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The great news here is that you have the ability to bring more of 'you' into LinkedIn, AND the ability to more easily interact with your connections there. For some, sending LinkedIn info out to twitter is no big deal, since they don't post much there anyway. For many the idea of bringing their tweets, which seem inherently more personal into LinkedIn, may create a little heartburn. Since LinkedIn is viewed as a much more zipped up "professional" atmosphere, this creates yet another bridge that people are nervous about crossing.
As in Facebook, where this "gap" often occurs, is fear about crossing the line between 'personal and professional'. The truth is, there is no line any more. Nobody wants there to be! We have had enough of suits in big buildings that we trusted without knowing, only to be betrayed. We want to know who we are doing business with! (We always wanted to know, but couldn't in most cases)
This is an opportunity to be you! An opportunity to be more than your job, education, experience, etc and show your personality. This is a big shift for some. It is critical however in this 'new world' that we have entered. 'Being authentic' is more that a buzz word! Being you, and allowing the world to get to know you is the ONLY way to 'compete"! That is the only way to stand out, and to help others choose you over the countless others out there. (Remember: If you always fit in, you will never stand out!) Your personal brand is who you are, and now your connections in LinkedIn can see it!
Tips to Leverage this:
Choose which tweets go to LinkedIn:
This isn't about hiding you, it's about being you, but also being relevant! If you would chat about it at a corporate event, send it! If it's a reflection of you are (which in and of itself has value) send it.
When in doubt, ask "does this provide value?"
Visit LinkedIn, read the updates and comment! Engage! You will never deepen those relationships if you lurk in the background and never interact.
Recognize this as an opportunity to give more value to those that you are meant to serve. Not just another way to 'get your message out!" This is an opportunity to learn more about others, about what matters to them and discover ways that you can serve them. It is an opportunity to drop a few more breadcrumbs to lead those you are meant to serve, to you. It is an opportunity to share your story, to give people something to identify with, to show people how passionate you are, who you are. And for that person who has been searching for someone just like you, that has tremendous value.
Do you currently use LinkedIn? Will this make you more likely to?
Are you currently using twitter? Will this make you more likely to?
I'd love to know!

For more information on how to use these tools THE RIGHT WAY, or help developing your personal brand& online presence, visit me at
http://www.heathero.com
http://www.facebook.com/realheathero
http://www.twitter.com/heathero
(I can help you make it easy, effective, relevant and FUN!:)
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Topic:
ActiveRain Community
Groups:
Club Chaos
Real Estate Technology
The Art Of Marketing You
Tags:
linkedin
twitter
facebook
social networking
social media consultant
social media for realtors

Comments 8 New Comment

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Rainer
15,093
Heather OnullSullivan Canney
HeatherO Inc.

Awesome! Glad this was helpful!

What a small world Connie! Be sure to check out the fan page for more info like selecting which facebook posts go to whom!

November 11, 2009 03:47 PM
Anonymous #5
Anonymous
Anonymous

Heather! You are on the money here. I just saw that this was available. I am bookmarking your info for tomorrow's work load! Thanks for being on top of things!

November 11, 2009 07:49 PM
Rainer
15,093
Heather OnullSullivan Canney
HeatherO Inc.

Awesome! thanks for your comment!

By the way, my 'trick' for keeping up with 'to reads' is this: I set up my default browser as chrome (you could use whatever you don't NORMALLY use). when I see a post in twitter, fb, or wherever, I click on the link and it opens in that browser. I continue doing what I'm doing. then later i can go to chrome and all of the articles 'to read' are there! ( keeps me from bouncing around:)

November 11, 2009 10:39 PM
Rainmaker
215,882
Marcia Hawken
Naples Luxury Specialist
Downing-Frye Realty, Inc.

Thanks for the tip on LinkedIn, but also your trick about keeping up with the "reads".  That's fantastic!

November 14, 2009 02:40 AM
Rainer
15,093
Heather OnullSullivan Canney
HeatherO Inc.

Happy to help Marcia! thanks for commenting :)  ~O'

November 14, 2009 10:16 AM
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Heather OnullSullivan Canney

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Additional Information

After nearly 15 yrs in the Real Estate Industry, I now do what I love most! Helping Brokers and business owners succeed! I can help anyone improve their sales and marketing effectiveness! Through speaking, coaching, tutoring and training, I help Entrepreneurs become more effective by branding who they are, using social networking (on and offline) to create loyal fans (not just one-time clients!) and other simple but powerful marketing strategies! Let me help you learn how easy it can be! "When what you're selling is YOU, there can be no competition!" ~HeatherO' Offering Online and Offline Workshops and training in: Finding your niche Turbo Charge Your Business by Building it around your purpose Twitter, Facebook, blogs & other Social Media Power Tools! Simple yet Powerful Branding! Become a MAGNET! Creating your own story BEING YOU! Authenticity is where it's at! and more!