DIAMOND IN THE ROUGH....don't say it!

By
Real Estate Agent with EverSand Realty Group

diamondinrough

 

When describing your listing, be very careful what you say.  Many realtors use common phrases that actually HURT the chances of getting the home viewed.  As we all learned in Real Estate school, over doing it for the area is a no-no.  And when you use the phrase "Diamond in the rough" it indicates that the house is in great condition, but the area is not.  Especially when buyers are aware of another old saying "LOCATION, LOCATION, LOCATION"!

Posted by

Sandra Nixon

EverSand Realty Group

 

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Topic:
ActiveRain Community
Location:
New Jersey Monmouth County
Groups:
Best Business Practices
EXPRESS WITH WORDS AT ACTIVERAIN
"Whacked"!!!
Tags:
house
diamond
views
listing
rough
advertising
sellers
buyers realtor
school

Comments 5 New Comment

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the umbrella to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
24,815
Dana Post
Keller Williams West Sound Realty

I LOVE YOUR PHOTO!  It's so true... Comments do often conjure up these kinds of images in buyers and other agents' minds- Thanks for the reminder to be careful about our marketing remarks.

Cheers!

November 14, 2009 11:20 AM
Rainmaker
317,508
Roy Giordano
Top Agent Marlboro NJ, Marlboro/Manalapan Homes
RE/MAX Central, Marlboro, Manalapan, Freehold, Old Bridge NJ

I love the photo as well!

Good advice here. Thanks for posting.

Roy Giordano

November 14, 2009 11:46 AM
Rainmaker
1,089,581
Li Read
Caring expertise...knowledge for you!
Sea to Sky Premier Properties (Salt Spring)

Timely reminder...thank you!   

November 14, 2009 11:57 AM
Rainer
156,291
Tom Boos
Sine & Monaghan Realtors, Real Living

Good point!  We don't want to shoot ourselves in the foot with some "cleaver" cliches in our property descriptions.

November 14, 2009 03:12 PM
Rainmaker
1,266,468
Kristin Johnston, Waukesha Realtor 414-254-6647
Waukesha County Realtor, RE/MAX Buyer Agent
RE/MAX Realty Center

I cringe when I see some of the write ups today...."perfect home" "Nothing to do"...we have to be so careful we don't misrepresent!

November 15, 2009 09:47 AM
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the chair to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Rainer
23,885

Sandra Nixon

Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the tree to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase: