DIAMOND IN THE ROUGH....don't say it!

By
Real Estate Agent with EverSand Realty Group

diamondinrough

 

When describing your listing, be very careful what you say.  Many realtors use common phrases that actually HURT the chances of getting the home viewed.  As we all learned in Real Estate school, over doing it for the area is a no-no.  And when you use the phrase "Diamond in the rough" it indicates that the house is in great condition, but the area is not.  Especially when buyers are aware of another old saying "LOCATION, LOCATION, LOCATION"!

Posted by

Sandra Nixon

EverSand Realty Group

 

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Rainer
24,815
Dana Post
Keller Williams West Sound Realty - Silverdale, WA

I LOVE YOUR PHOTO!  It's so true... Comments do often conjure up these kinds of images in buyers and other agents' minds- Thanks for the reminder to be careful about our marketing remarks.

Cheers!

Nov 14, 2009 11:20 AM #1
Rainmaker
329,516
Roy Giordano
RE/MAX Central, Marlboro, Manalapan, Freehold, Old Bridge NJ - Marlboro, NJ
Top Agent Marlboro NJ, Marlboro/Manalapan Homes

I love the photo as well!

Good advice here. Thanks for posting.

Roy Giordano

Nov 14, 2009 11:46 AM #2
Rainmaker
1,125,710
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Timely reminder...thank you!   

Nov 14, 2009 11:57 AM #3
Rainer
156,545
Tom Boos
Sine & Monaghan Realtors, Real Living - Grosse Pointe Farms, MI

Good point!  We don't want to shoot ourselves in the foot with some "cleaver" cliches in our property descriptions.

Nov 14, 2009 03:12 PM #4
Rainmaker
1,378,003
Kristin Johnston, Waukesha Realtor 414-254-6647
RE/MAX Realty Center - Waukesha, WI
Waukesha County Realtor, RE/MAX Buyer Agent

I cringe when I see some of the write ups today...."perfect home" "Nothing to do"...we have to be so careful we don't misrepresent!

Nov 15, 2009 09:47 AM #5
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Rainer
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Sandra Nixon

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