When describing your listing, be very careful what you say. Many realtors use common phrases that actually HURT the chances of getting the home viewed. As we all learned in Real Estate school, over doing it for the area is a no-no. And when you use the phrase "Diamond in the rough" it indicates that the house is in great condition, but the area is not. Especially when buyers are aware of another old saying "LOCATION, LOCATION, LOCATION"!