Social Media

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Real Estate Agent with Coldwell Banker Parker Realty

I'm curious on other real estate agent's opinion on social media.  Are many agents using it and if so, are you seeing results?  I am currently on Twitter and I have a fan page on Facebook.  I also have an account on Linked In.  People say social media is the next big thing so I do think it's important to create a presence in these places but I haven't really seen any tangible results as of yet.  I often use these medias to post links to my blog, so I do see the increase in traffic to my site, but I have not seen any leads created from any of these medias.  I would be interested to hear other stories from agents who may have had some success from these mediums.  Do you think they are here to stay or just a passing phase?  How important is it to clients to have their agents up to date on these things?  

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Ambassador
294,126
Linda K. Mayer
License # 01767321 - La Verne, CA
Realtor, SRES, SoCAL, A REALTOR YOU CAN TRUST

I think it's positioning yourself for the future.  We already see many, many buyers asking questions on Trulia and Zillow and using the sites like Realtor.com for finding their properties.  I think - unfortunately - they want to find a house and walk into it without committing to one specific agent.  But if we can make ourselves stand out as someone to trust and they see our blogs popping up all the time on Google, they will be more inclimned to use us for every house instead of calling each listing agent on each home from those sites.

Nov 17, 2009 12:19 PM #1
Rainer
32,617
Scott Taylor
Taylor Group Realty International - Orlando - Orlando, FL
REALTOR

Well I don't get Twitter at all though I have an account. For Real estate it seems futile. I love my facebook account though. Got many buyers from that in a few short months. Got the Linkedin for SEO reasons.

Nov 17, 2009 12:23 PM #2
Anonymous
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Linda hit the nail on the head..."we need to make ourselves stand out as someone to trust". 

We need to utilize it for connecting and engaging with people we know.  Our connections already know us and (hopefully) like us, but if we engage with them, congratulate them and encourage them in their lives, they will do the same for us.  They are looking for quality information about things that interest them and we can position ourselves to be the route to that information.  No, I'm not talking about real estate...I'm talking recipes, advice, deals at local stores, neighborhood information/events and support for the events they coordinate/attend and promote. 

I use Twitter to gather local information and report it back to my SOI on Facebook, email and telephone...this has been a great tool for getting attention from these near me AND the attention of business people I "retweet".  The most amazing part is being invited to their networking events and meeting even more people!  Once it started happening, I realized the power Twitter can have and I don't think it's going away any time soon (at least I hope not).

I just attended a social media class with Bernice Ross and she said you need to use the "give to get" method of attracting people to you through social media.  95% interesting/engaging posts and 5% real estate related posts.   After trying it, I can say that it does work...I have had success with both Facebook (knew the client from high school) and Twitter (total stranger whose business I support and enjoys my local posts).

 

Nov 17, 2009 12:55 PM #3
Rainer
101,556
Carol Hamilton
Prudential Ambassador - Omaha, NE
Prudential, Real Estate, Omaha, NE

I only recently started using Facebook, Carol, so I don't have any immediate results to report.  However I think this could help my pipeline in the future.  The more people that are aware what I do the better chance I have of one of them using me when they need real estate services, or passing along my info to someone else who might.  Good luck!

Nov 17, 2009 01:31 PM #4
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Carol O'Hanley
Coldwell Banker Parker Realty - Charlottetown, PE

Thanks for your input guys.  Here in my region, there is a small margin using social media - not many.  I guess to be within that small group is a leg up on the marketing side and when it does catch on like people think it will, it will be to our advantage.  Tammi, you are right, giving information people are looking for is definitely a bonus - and not always on real estate either.  I try to balance it out but I do find that harder to do with my Facebook fanpage than with Twitter.  I have to work a bit more in that area.  

Nov 17, 2009 01:36 PM #5
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Without understanding socialmedia and social networking, you will not rank on competitive organic search terms, you will not be able to manage your online reputation, you will not be maximizing your time, and you will not have effective lead capture.

Nov 22, 2009 03:27 PM #6
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Carol O'Hanley

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