Who do we contact?

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

This post was inspired by a company whose blog I visited earlier today. I won't include their name because I don't want to pick on them or embarrass them.

I always find it difficult to have a conversation with an entity, and I suspect I'm not the only one.

Even if your blog is registered as an entity, put something in your profile that tells people who to contact.

I understand that there might be a large team of people who can help the buying public, but if that's the case, why not list those names in your ActiveRain profile? After all, it's really not that unusual for names to be the ice breaker for someone calling your company to buy your products or services--the same name, a maiden name, a relative's name, a friend's name, etc.

If you have a lot of turnover at your company, just keep your ActiveRain profile updated by removing the names of those leaving and including the names of any new staff members.

Marketing research year after year indicates that people like to do business with other people, not companies, and not people acting like automatons or robots.

One of the best marketing methods is to simply provide names of people your prospects can talk to.

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Topic:
ActiveRain Community
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ActiveRain Guerrilla Marketing Station
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Comments 19 New Comment

Anonymous
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Rainmaker
196,395
Kathryn Gorham
Emerald Isle NC Crystal Coast
Sun Surf Realty

Russell - Yes, do personalize without it -- you have advertising - with it you have relationship building.

November 25, 2009 09:00 AM
Rainmaker
1,828,044
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Russel.....I agree....I hate it when I really want to respond to a comment, and there's no name, just a company....what's up with that??? 

November 25, 2009 04:26 PM
Rainmaker
307,658
Liz Flint
Houston\Tomball Realtor (832)816-8066
Century 21 Hardee-Team Realty

Hi Russel, I always try to respond to a person, and am really put off by having only a company name.  It seems kind of impersonal, and there is no accountability.

Have a great Thanksgiving!

November 25, 2009 05:26 PM
Rainer
286,978
Leslie Helm
Real Estate For Trail Riders
Tennessee Recreational Properties

Hi, Russel. Good post; you said what I have often thought. When I respond to comments, I always include the person's name...unless there isn't one.

November 28, 2009 10:58 AM
Anonymous #19
Anonymous
Anonymous

Hey, Folks!

Sorry I'm late getting back to my post here. It's been a hectic and busy Thanksgiving.

Since I return comment for comment, wWhat I really dislike is having someone leave a comment and their name is "The Beatles Group." When I click on the link and go to their profile, I still don't find a name, so I'll do a search on "The Beatles Group" to see if there are other comments where they might have signed their name. That search brings up four other members of "The Beatles Group," which can really start making things confusing. No name associated with any of the four profiles, so I'll put off that comment until later, which I've found is absolutely the wrong thing to do.

I'm just surprised that there are still so many people who don't understand that business is all about personal relationships, and it's difficult to have a personal relationship with a company.

December 09, 2009 03:36 AM
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Rainmaker
1,084,342

Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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