Black Friday Where Were You at 3 a.m.?

By
Real Estate Agent with Realty ONE Group Premier Colorado IA100052670

Black Friday, Where Were You at 3 a.m.?

We were in the line at Best Buy in Flagstaff, Arizona.  The temperature was 19 degrees!

I have never experienced getting up and going out to shop quite so early to shop.  It has never been on my list of things to do!  My daughter was going to get a 32 inch flat screen TV and invited me to come.  We had two TV's bite the dust this past month because they were very old... so I seized the moment to go and experience the thrill of shopping on Fun Friday!

I thought I would process the mind set of the buyers and see if I could relate it to selling or buying Real Estate.  I needed something to stimulate my thinking to create the sense of urgency the Retailers use to have people get up at 2:00 a.m. to be at the store by 3:00 a.m. and wait 2 hours for the store to open at 5:00 a.m.

We made a game plan.  Had our hats, gloves, blankets, boots, and chairs all ready to go so we could get up and roll.  We were going to recycle the broken TV's to Best Buy so we had them in the car too.  The great program they have going to keep us Green is accepting the old TV's for a fee of $10.00 per unit. Then they give you a $10.00 store gift certificate in return.  That made me feel good about buying the TV's at a place there where a recycle program was in place.

When we arrived it was total dark with the Best Buy sign shiningBest Buy and people in the store getting ready to help us.  The lines were long and the people in the front of the line had been there since Thursday, Thanksgiving Day at 5:30 p.m.  They had sleeping bags to stay warm and a tent to sleep in.

The line was about 97 deep and everyone was waiting to get the special certificates for limited quantity merchandise. 

At 4:00 a.m. the store employees came out with a certificate for the specific quantities they had on different items. 

This was the POWER of SUGGESTIVE SELLING.  The people at the front of the line were given an opportunity to take the certificate and purchase the item before 9:00 a.m.  The buyer was guaranteed they could buy the item. 

I came to purchase a TV and ended up buying a small notebook computer which retails for $350.00 and I paid $179.00 with my certificate.  I also purchased a digital frame which retails at $75.00 for $29.90.  I was completely caught up in the selling frenzy. I like the things I purchased but I had no intention of buying those items.

Line in front of Best Buy                              1st in line

I took the time to talk to the first people in line to see why they had come, what they were buying and why they were willing to sleep overnight to purchase their items.  You can hear their answers on the video.

 

How can we take the lesson of marketing from the retailers to make their sales volume skyrocket into BLACK and use the principle to sell houses or even other products? 

  1. The buyers were there ready to spend their money because they perceived a value.
  2. The buyers felt this was a one time opportunity and were ready to part with their cash.
  3. Buyer took certificates to purchase additional items at the suggestion of the sales people.
  4. The retailer had sales people going through the line taking credit applications to make the credit purchase faster.  The buyer was "pre-approved" to purchase their big ticket items.

Thousands of buyers stood in lines to purchase new homes when appreciation was rampant.  I was one of those buyers on several occasions.  I felt confident the market was going up and the the product was a good value.  Let's consider the concept of the real estate cycles.  History has shown us there are ups and downs in Real Estate. Look at Rockefeller, most of that financial empire came from Real Estate, it was long term.

If a buyer understands the cycles in real estate and understands where we are on the graph at this point and believes in the product, it makes sense to BUY the right home NOW.  

Think about this idea.....A Real Estate company could take several houses as a group and create an event where there would be an opportunity for a buyer to be the first to see an offering that was a great value.  A process could be set up to getting buyers on a list along with the process to get several listings of similar price together so the buyers could have a choice.  Sellers would be excited to participate in a program that created interest for their home.  It's all about the marketing and how things are presented.  Both buyers and sellers could benefit from this type of marketing creativity.

Turn the lessons of Black Friday into a principle that applies to anything you are trying to sell. Get buyers willing to camp out in the cold to be the first to buy your product!   

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Donald Bradbury 11/28/2009 10:19 AM
Location:
Arizona Coconino County Flagstaff
Groups:
ActiveRain Guerrilla Marketing Station
National Women's Council of Realtors - Not Just for Women!
Realtors®
Voice of Reason
Cosmic Cow Pie...The Rome Way
Tags:
black friday best buy flagstaff arizona
carra riley suggesting creative marketing ideas to sell your home in the cosmic cow pie

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Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

J.L.

Gald your dad found some deals.... I don't think I will be there next year but happy to come out with some marketing ideas to apply to real estate... that made it fun!

Nov 29, 2009 02:52 PM #107
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Kelly,

Thanks so much for coming to visit activerain... lots of fun people here!  You did the right thing staying home... That was my one and only time... Shae knew how to do it as you showed her the way last year.... They saved a lot of money on a TV so they were very happy!  Thanks for stopping by and look forward to seeing you again.  Coming up.... planning for 2010.... Say hello to the KBC!

Nov 29, 2009 02:56 PM #108
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Tim Wilson,

Thank you so much for your detailed comment... I think there could be a new blog post out of your question:

"Question: after your interviews did you hand out your business cards??  In other words, how many other Realtors were there "on the scene" doing interviews and talking to all of the people?  It seems to me like it could be a fun way to meet some new potential clients and socialize with them, and then get a great deal on a laptop or television.  Not bad!"

I did not hand out any cards... but what a great idea...  at 3:00 a.m. I was probably not on the top of my game.... but next time for sure!  I think that doing videos of local business for localism is the key to success in the future... Citizen journalism... they actually thought I was from a real news station... I let them know what blogs they could find it on.  Next time... cards in the pocket as my cards do have all my blog sites listed... Thanks for helping me in getting all those dots connected.

I have been practicing with my flip cam because that is what I do.... practice, practice, practice... I have done a video for a local restaurant we eat at all the time so they could put a video on their website.  I interviewed regulars and showed the beautiful plates as they came out to serve... Now I am going to do a local activerain post on them... the great PR it is creating is wonderful... I am helping them get set up on facebook and Twitter too... My goal is to feature all the businesses on Rt. 66 in Williams, AZ. Great way to network... by giving.

Nov 29, 2009 03:20 PM #109
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Andrew M and Evan Russell.... gald someone got some sleep

Roch... Got what we needed and back home by 7 a.m.

Carla... even thought it was never on a list of things to do... I did it... ONCE is enough. Great feature BTW....

David... we can always start doing things to stir up the pot...

Evelyn Johnston...  Yes many people just wanted to sleep.. next year... me too.

Mike Frazier... I am so happy you had a money saving, memorable event with your family... that is part of the fun! 

Nov 29, 2009 03:27 PM #110
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Terry Bursky,

loved the fact you saw Tim Wilsons question and could see the marketing value of something like this... not necessarily Black Friday but any community event.

my answer is longer in comment 109... but here is the short version.

I did not hand out any cards... but what a great idea...  at 3:00 a.m. I was probably not on the top of my game.... but next time for sure!  I think that doing videos of local business for localism is the key to success in the future... Citizen journalism... they actually thought I was from a real news station... I let them know what blogs they could find it on.  Next time... cards in the pocket as my cards do have all my blog sites listed... Thanks for helping me in getting all those dots connected.

Nov 29, 2009 03:33 PM #111
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Micki O'Toole,

I am sorry to hear about the fighting... we had none of that at Best Buy.. but I think it was because they had certificates they handed out in line 1 hour before the store opened for the door buster items... if they only had 12 of something they had 12 certificates and when the first people in line took the last of the certificates the people at the back knew they were gone.. some people did leave when the item they wanted was gone. 

Maybe some of the other retailers should take lessons from Best Buy.. they had plenty of help and really communicated about how the sale worked.  The time to come back was 9:00 a.m because if the certificatges were not redeemed by 9:00 a.m. the items went back for sale.

Nov 29, 2009 03:38 PM #112
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Susan Laxon   First.. love your golf Avatar... I want to come play!  You got the point of the post... we need to get that new home line mentality back into our market... I think we can... create the perception of value and really give it to the buyers... New ideas have been evolving as I progress with responding to all the comments.. which I love... thank you for taking the time to share.

Julie Chapman  I remember those days too! It was fun when you knew the rules of the game.

Sybil Campbell,  I have been working on a plan... it is coming together and I know it will work... with the 8k and 6.5 credits... it is a small window.. till June 30th but until then.. It could work well.. for all involved.

Alma Fernandez..... you GOT IT... doesn't have to be an Auction but that excitement has to be there.

Jane Wallace...still got the $699,000 condo for me in Denver?  The Snigrab mentality will work! Save the date  Feb. 20th 2:00 pm in Denver.. location TBD.. for the book launch.. hope to see you there.. so let me know if you can save that date!

Peggy Chirico... Glad you enjoyed the post and I love online shopping.. delivered right to the front door!

Jerry Murphy... you just hit the nail on the head... buyers are going to miss it!  They will wake up one day and the market will be moving back up... One activerain friend said San Diego is already on the rebound... and many areas with the homes around the 200k range are experiencing a shortage. 

 

Nov 29, 2009 03:54 PM #113
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Patricia... wouldn't want you out delivering another son!  lol  Thanks for you comments.

Lana... we did walk about winners and home at 7 a.m.

Michael Myers... it is all fabricated hype... it just works... not for some but when the bottom line is black... it's what they do.

Wendy Montoya... great observations and glad you got some deals too.. in and out.. that is what we did.  Probably won't be back next year.. but did it once and can talk about it and even show the picture...lol.

Elizabeth Ramsey.. I feel you pain on the gameboy... I think I went back to Toys R Us about 5 times one year looking for something like that.  I had fun making the video... I get to be a citizen reporter.

Lisa Howe... we need to hang out! thank you for your comment.. you made me feel better! 

John Novak... online is good! Cyber Monday is tomorrow.

 

Nov 29, 2009 04:03 PM #114
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Vicki McLellan... it would be great if we could collect commissions in our sleep!

Penny.... what fun you had... midnight to 8 catching all the deals.. with your sister creating memories... totally worth it... then all the savings.. you did it right girlfriend!

Joyce Kelly... that is the way to do it!

I had a lot of fun reading all the comments.. Thank you so much for the time you spent reading the post and then sharing with all of us!  I have put together some great ideas.... to create that same Black Friday Frenzy for first time buyers getting the 8k credit and move up sellers getting the 6.5k credit... it WILL work... it's finding the people who think like Black Friday! 

See the people, See the people, See the people.. they will tell you what they want... thanks for telling me what you think.  It's all good!

Nov 29, 2009 04:10 PM #115
Rainmaker
677,304
Mary Yonkers
Alan Kells 1-814-881-7548 - Erie, PA
Erie/PA Real Estate Instructor

Carra,

Wow! Another great post!  Great analogy between marketing Black Friday to marketing real estate.  Marketing is Marketing.

Now Black Friday.  That to me means being with family during the hunt for bargains, but the older we get the later we go.  The younger relatives are out and about a lot earlier.  This year we spent two hours rehashing our bargains at lunch.  It is just fun and an opportunity to share time together.

Mary

Nov 29, 2009 08:11 PM #116
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Mary,

You are so right.. marketing is marketing.. I started in retail as a buyer and a family friend told me the same thing.. "you can sell a dress or coat but if you go into real estate and sell houses.. you will make a lot more money"...  30 years later, I am so glad I listened to him.

Sounds like you had a wonderful time with your family and shopping.. that is what it is all about.. nice memories!  Thanks for sharing.

Nov 29, 2009 11:46 PM #117
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Mary,

You are so right.. marketing is marketing.. I started in retail as a buyer and a family friend told me the same thing.. "you can sell a dress or coat but if you go into real estate and sell houses.. you will make a lot more money"...  30 years later, I am so glad I listened to him.

Sounds like you had a wonderful time with your family and shopping.. that is what it is all about.. nice memories!  Thanks for sharing.

Nov 29, 2009 11:46 PM #118
Rainmaker
677,304
Mary Yonkers
Alan Kells 1-814-881-7548 - Erie, PA
Erie/PA Real Estate Instructor
Carra, You are so right. You have a great way with words. I forgot to say "Congrats!" on earning another gold star. You are doing fantastic at AR. Keep going. 100,000 is just around th e bend. Mary
Nov 30, 2009 04:46 AM #119
Rainmaker
312,674
Graziella Bruner
BRUNER REALTY LLC - Wayne, MI
Broker/Owner - Serving Wayne & Oakland County

What a great post.  Congrats - I'm new to this game of blogging - Can't wait to grow up and be like you.  Thanks.

Nov 30, 2009 11:07 AM #120
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Mary,

Thanks you so much... I am learning everyday.... I still don't understand the points except it gets you ranked higher in your State... when someone is looking for help in a particular state...guess I will learn more as I go along.. but I am enjoying the learning curve.

Nov 30, 2009 04:20 PM #121
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Graziella,

How sweet.. I just started in August... so it does not take long to get up and running... I watched a long time in other mediums... then came to activerain and PRACTICED... that is what it takes.. just write and practice.. read what others write and then comment just like you are doing. You are going to ROCK.. I just know it! 

Nov 30, 2009 04:23 PM #122
Rainmaker
1,448,726
Rebecca Gaujot, the GO TO REALTOR
Coldwell Banker Stuart & Watts Real Estate - Lewisburg, WV
Lewisburg WV Real Estate, Greenbrier County

Hi Carra, I did not go near a store on Black Friday...I stayed home and just relaxed.  Great post.

Dec 01, 2009 11:40 PM #123
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Rebecca,

You were where you should be!  How are you feeling?  I got some great ideas form the comments and have a new plan.. on marketing.. so thanks for the comments and excited about the new programs. 

Dec 02, 2009 12:04 AM #124
Rainmaker
1,108,597
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

You will never, ever find me out shopping at 3:00 in the morning. Not in any of my past lives, not in this life, and not in any of my future lives. The bed is just too warm at that hour of the day.

Dec 07, 2009 06:31 PM #125
Rainmaker
284,582
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Jim,  You probably will never find me out again at that time... Once in a lifetime was enough for me...

Christia~ looks like you did some good shopping!  or this is a great ad!  lol  thanks for stopping by!

Cosmic Cow

Jan 03, 2010 09:53 AM #126
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