The 'WHY' of Social Media - Developing a Social Media Strategy Part II

By
Real Estate Broker with Keller Williams West Sound Realty

"Social Media is the new Water Cooler.

It's where People Connect and Interact"

~ Rich Jacobson ~social-media-takes-you-to-where-people-are-connecting-and-interacting

Before we jump into the nuts and bolts of developing a social media strategy, I thought it would be best to understand the bigger picture of why you, as a real estate professional, should be using social media to grow and promote your business.

Here's one of the best definitions I've come across for social media:

"Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs." - Axel Schultze -

If there's one area that people in our business typically neglect, it's in developing and implementing a detailed and deliberate marketing plan. Most of the time, we simply play 'Follow-the-Leader' and employ whatever methods those around us are using. We get a website, send out postcards, giveaway calenders, call on 'expireds,' join the Rotary Club, and then cross our fingers, hoping that new business will come our way as a result. Rarely are we intentional in our marketing efforts, nor do we take time to analyze and evaluate what methods are the most effective.

And so it is too with many who wander into the social media arena. A fellow agent in your office has encouraged you to join ActiveRain, so you signed up. Or perhaps you overheard someone sharing with excitement how they had attracted a new client through their blog on ActiveRain.

The fact that you're here, reading this article, demonstrates your intrigue and interest, and more importantly, a willingness to adapt or try new things. Your courage to step outside of your comfort zone is to be commended.

So why social media?

Expanding Your Digital Footprint

First and foremost, using the tools of social media allows us to expand/enhance our digital footprint. With more and more consumers accessing the Internet for their home buying and selling needs, one of our primary strategies should be to spread and enlarge our web presence. It's not enough to simply maintain a website. Our end goal should be to dominate a specific geo-targeted area and maximize our 'findability' for select key search terms. In other words, when consumers enter particular key search terms into a search engine, terms that are relevant to your local market, some element of your digital footprint should show up in the search results, i.e. blog article, website, pod-cast, video, etc..

One of my former managing brokers always used the analogy, "The more hooks you put into the water, the greater your chances of catching the Fish!" An effective social media strategy necessitates varying levels of participation on multiple platforms, networks, and applications.

Connecting with Your Sphere Digitally

Using social media empowers you to make meaningful connections/interactions with your Sphere of Influence and potential clients. It enables meaningful 'touches' to occur faster, more efficiently than more traditional methods. That's not to suggest that you should abandon your previous marketing efforts. Utilizing social media should simply augment, not replace the tasks you've been doing up to this point, especially ones that result in new business. Nothing will ever replace the value of face-to-face contact. And some people just aren't engaged in using the Internet on a regular basis. But what you'll find is that social media can become one of the most cost-effective and results-oriented marketing methods you can employ.

Now that you hopefully have a better understanding as to the 'Why' of social media, in our next installment we'll begin to map out some specific practical strategies you can use to develop your own successful social media strategy!

For Your Further Reading Enjoyment:

"Developing a Social Media Strategy, Part 1"

"Hello?! McFly!? It's called Social Media for a Reason!"

"Establishing an Internet Presence: Are You Creating a False Front?"

~     o     ~     o     ~     o     ~     o     ~     o     ~

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail:  kitsapagent@gmail.com

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Re-Bloggged 3 times:

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  1. Gene perez 12/02/2009 07:42 PM
  2. Carol Pease 12/02/2009 10:14 PM
  3. Laurel Stone 12/03/2009 09:06 PM
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Rainmaker
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Lyn Sims
Schaumburg Homes
RE/MAX Suburban - Schaumburg IL Real Estate - Northwest Suburbs of Chicago

Rich, great post and thanks for the coaching. 

December 04, 2009 04:06 PM
Rainmaker
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Debra Kukulski
CDPE;GRI;ABR;RECS;e-PRO Real Estate Expert Norther
Re/Max Unlimited Northwest

Thanks for the tips on social media...facebook is a great way to keep in touch with friends, family and clients.  Look forward to reading your other posts!

December 05, 2009 09:16 AM
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Tammie White
TW Realty Group, Franklin TN
Benchmark Realty, LLC (615) 495-0752 or www.TWRealtyGroup.net

Rich, I am enjoying this series.  Lots of good info.  I used the we we calculator and I am in the process of making some changes to my website.  I'm  looking forward to reading the next installment.  Thanks again.

January 20, 2010 11:59 AM
Anonymous #65
Anonymous
Jean
Social Media is a highly efficient, and effective way for the world to inform, and keep informed, via indviduals and multi media sources. Aside from helping businesses grow, and prosper, social media enables us to learn news from everywher and everybody willing to tell their truth. It is, in my opinion, one of the greatest human inventions ever created. We were never able learn/acquire such extensive knowledge so quickly, the old industrial way.
May 09, 2011 08:42 PM
Anonymous #66
Anonymous
Jean
Social Media is a highly efficient, and effective way for the world to inform, and keep informed, via indviduals and multi media sources. Aside from helping businesses grow, and prosper, social media enables us to learn news from everywher and everybody willing to tell their truth. It is, in my opinion, one of the greatest human inventions ever created. We were never able learn/acquire such extensive knowledge so quickly, the old industrial way.
May 09, 2011 08:42 PM
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Rich Jacobson

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Providing Knowledgeable Empowerment and Relentless Representation of Real Estate Clients throughtout the Western Puget Sound, including all of Kitsap County WA, and portions of Mason, Pierce, and Jefferson Counties.

"Helping You to Successfully Achieve Your Next Adventure in Life!"

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