Why do I need your Referral? I already have a phone book...

By
Real Estate Broker Owner with Realty Arts

Phone Books

Seems like a lot of Cold Call Referrals making the rounds lately.

As if local folks can't reach out to local folks.  Au contraire: We have ways.

That's right.  I have a whole stack of phone books.  Cary, Raleigh, Apex, Morrisville, Holly Springs, Durham, Garner; I have them all.  If I wanted to call someone with whom you have never spoken; if I wanted to make contact with no information, just a name and a number; if I wanted to make a cold call to someone who is definitely NOT expecting to hear from me....

Well, I have that opportunity already.  I have a stack of phone books. 

I can leaf through them, close my eyes, and stab a page with my non-dialing index finger.

I can apologize for bothering a nice person who never planned to hear from a Realtor. 

When she asks, "WHERE DID YOU GET THIS NUMBER!??!"  I can say, "I let my fingers do the walking."

I can do that without invoking your name. 

I can be the fool without your help.  Without the tedious dickering over whether you get 25% or 30% of the income I develop from this frigid, frozen, frost-bitten, sub-zero, unqualified by a caring professional referral agent, cold call.

But, thanks for the opportunity.  Not.

If you actually had a client in need to hand off, they would have seen how hard I work with folks who need real estate help.

If you actually qualified the "referral" and the "referral" was expecting a call from a great Cary, NC real estate agent, you just might have been a hero.

As it is, you haven't made any friends here.  I am unimpressed and embarrassed.   The poor client is certainly unimpressed, and I have made certain she will remember YOUR name.

Do yourself and the industry a favor:  If you have the hankering to make a referral, do the front end work, and make it a real referral.  Bring value and earn the fee.  It's that easy.

And, have fun doing it!  I had fun writing about it!!

Posted by

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___________________________________________________________________________________________

Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®

919-880-2769 www.RealtyArts.com

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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC

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Topic:
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The Art Of Marketing You
The Ninety-ninth Percentile
"Whacked"!!!
Tags:
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cary nc real estate agent

Comments 7 New Comment

Rainmaker
763,858
Mike Jaquish
919-880-2769 Cary, NC, Real Estate
Realty Arts

Linda,

I wish.  Lead sellers are a whole 'nother blog-in-process.

Unfortunately, I have been on the receiving end of a few unqualified cold call referrals this year, from licensed agents.  My bad for taking them....

December 04, 2009 07:03 PM
Rainer
10,890
Claire Hanes
Raleigh Cary Realty

Hey Mike,

First, I love the photo! Nicely done!

Second, as always, witty and entertaining while making a very valid point. Funny thing was, I had been licensed about 3 days when I got one of those calls and then another one a few days later. What on EARTH!

December 06, 2009 02:53 PM
Rainmaker
763,858
Mike Jaquish
919-880-2769 Cary, NC, Real Estate
Realty Arts

Claire,

I took a photo of 3 phone books on a table, and later went to an office in N Raleigh where I saw this stack of phone books ready for recycling.  I asked permission to come back in with my camera and shoot the photo.

Be wary of agents with unqualified referrals who are shopping a name, hoping to collect an easy 25% or more without bringing any value to the transaction.

And the lead sellers?  They are even lower. 

December 07, 2009 04:48 AM
Ambassador
1,422,880
Karen Kruschka
- "My Experience Isn't Expensive - It's PRICELESS"
RE/MAX Real Estate Connections

Mike  I won't accept them, because I realize an agent in Ohio does not have a valid referral in Virginia - I always inquire as to the relationship - I refuse to get burned

December 07, 2009 03:46 PM
Rainmaker
763,858
Mike Jaquish
919-880-2769 Cary, NC, Real Estate
Realty Arts

Karen,

I guess I needed to touch the stove a couple of times....

December 07, 2009 05:27 PM
Rainmaker
763,858

Mike Jaquish

919-880-2769 Cary, NC, Real Estate
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Additional Information

Cary, NC, blog. I'm in Cary, North Carolina, writing about Real Estate, including Cary, Raleigh, Apex, Wake County, NC, and around the USA..