Seems like a lot of Cold Call Referrals making the rounds lately.
As if local folks can't reach out to local folks. Au contraire: We have ways.
That's right. I have a whole stack of phone books. Cary, Raleigh, Apex, Morrisville, Holly Springs, Durham, Garner; I have them all. If I wanted to call someone with whom you have never spoken; if I wanted to make contact with no information, just a name and a number; if I wanted to make a cold call to someone who is definitely NOT expecting to hear from me....
Well, I have that opportunity already. I have a stack of phone books.
I can leaf through them, close my eyes, and stab a page with my non-dialing index finger.
I can apologize for bothering a nice person who never planned to hear from a Realtor.
When she asks, "WHERE DID YOU GET THIS NUMBER!??!" I can say, "I let my fingers do the walking."
I can do that without invoking your name.
I can be the fool without your help. Without the tedious dickering over whether you get 25% or 30% of the income I develop from this frigid, frozen, frost-bitten, sub-zero, unqualified by a caring professional referral agent, cold call.
But, thanks for the opportunity. Not.
If you actually had a client in need to hand off, they would have seen how hard I work with folks who need real estate help.
If you actually qualified the "referral" and the "referral" was expecting a call from a great Cary, NC real estate agent, you just might have been a hero.
As it is, you haven't made any friends here. I am unimpressed and embarrassed. The poor client is certainly unimpressed, and I have made certain she will remember YOUR name.
Do yourself and the industry a favor: If you have the hankering to make a referral, do the front end work, and make it a real referral. Bring value and earn the fee. It's that easy.
And, have fun doing it! I had fun writing about it!!