Why You Should Thank the Next Person That Compares You to a Used Car Salesman

By
Mortgage Banker with RPM Mortgage, Alamo Home Office NMLS #238304

I was wondering what would happen if used car salesmen were called Wheeltors, and real estate agents were called "used house salesmen"?

Do you think that Wheeltors would stand around at the car dealership wondering why people would lump them in the same sleazy category as some "used house salesman"?

After abandoning my real estate career to join the family business I figured this out: The reason I was (accidentally) so good at selling cars was because I had been a Realtor BEFORE my husband got the crazy idea to buy a car business.

Go ahead. SQUIRM.

I know you don't like thinking that you have any similarity to someone who sells cars for a living.   Selling used houses is far superior different.

But here's the truth: Wheeltors and used house salesmen have a lot more in common than handing over keys at the end of a transaction. 

In both cases:

  1. Customers are nervous because they are making a major purchase
  2. Customers usually must finance this purchase
  3. The world makes judgments about you based on what you drive and where you live. That makes the decision emotional
  4. Buying a house or buying a car is one of the only purchases where there is negotiating. In our culture, negotiating is NOT second nature. It is uncomfortable.
  5. Other than first timers, the old house or the old car has to go away before you can get the new one.
  6. You want to make sure you are not buying a moneypit
  7. You appreciate a pristine presentation from staging/detailing
  8. All that fine print and paperwork makes you crazy.
  9. Secret thought # 1: "Am I paying too much?"
  10. Secret thought # 2: "Does this salesperson have my best interests at heart? Or only his commission?"

Maybe...just maybe... what makes a used house salesman the same as a Wheeltor is much more important than what makes them different.

Maybe respect is overrated. Respect is about what other people think, after all.

But if respect is important to you then understand you don't get it by showing a lack of respect for another hard working soul.

Respect is not something you get by claiming your superiority or by explaining all the reasons you deserve to have respect in comparison to another.

We cannot demand that the world respect our profession.

Respect is a lot like trust. The only way to get it is to earn it.

You do it one set of keys at time.

 

Written by Janet Guilbault, Mortgage Banker, Broker and Direct Lender Based Out of the San Francisco Bay Area

 

 

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Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
The Ninety-ninth Percentile
Tags:
real estate agent
selling real estate
buyers
smarter ways to sell real estate

Comments 17 New Comment

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Rainmaker
255,168
Melina Tomson
Principal Broker/Owner, M.S.
Tomson Burnham, llc Licensed in the State of Oregon

The problem with our industry is that we don't respect ourselves enough set our standards higher. I mean in Oregon they talked about making so that in order to keep your license you had to close just one trasaction a year. One.  It died in the committee due to backlash. Sheesh...

Seriously, we refuse to make our entry standards harder, keeping your license harder.  As such we disrespect those professionals that work really hard to build up the profession.  So then we rant about each other and bash other business practices rather than do the hard thing and lobby for tougher standards. It is always easier to point out the ills of other professions, rather than take a long hard look at the ills in our industry.

December 09, 2009 12:46 PM
Rainmaker
182,148
Janet Guilbault
San Francisco Bay Area Direct Mortgage Lender
RPM Mortgage, Alamo Home Office

Melina: You said it far better than I did. I was very uncomfortable with the recent featured post about used car salespeople.

 You are so right. We do not need to bash. We need to concentrate on raising our own standards.

 

December 09, 2009 01:11 PM
Rainmaker
697,750
Barbara S. Duncan
CRS, GRI, e-PRO, Searcy AR
RE/MAX Advantage

This blog was very cleverly written.  I like the used house salesman phrase. 

December 09, 2009 09:05 PM
Rainmaker
814,015
J. Philip Faranda
Broker-Owner
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY

Buyers are wrecks. They are stressed and nervous, so they'll be understandably difficult in some cases, and sometimes they'll say unkind things. I've had plenty thank me at the closing for putting up with them. We have to porve ourselves over and over to new people. That's just the business.

December 10, 2009 04:57 AM
Rainmaker
83,619
Maria Marriott
Realtor - DBRealEstateTeam.com
Executive Properties

Janet...I love the post. We're all sales people and agree that the ONLY way to get trust is by earning it. I'm re-blogging this one :) !

December 12, 2009 09:05 AM
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Rainmaker
182,148

Janet Guilbault

San Francisco Bay Area Direct Mortgage Lender
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