When A Blog Post or Two Will Bring You Good Cheer

By
Real Estate Agent with Integrity Real Estate Group

Party CelebrationIt all started with a blog post or two about the Springfield VA area where I grew up.  Then I threw in a blog post or two about Military Relocation to Fort Belvoir and the Pentagon.  When they were stirred together on the internet my phone rang from an owner of a home in the Townes of Orange Hunt with an idea.

The owner was not interested in going the usual For Sale by Owner (FSBO) route but they also weren't interested in listing their home in the MLS.  Instead they offered me an exclusive right to advertise their home and if I found a buyer  they would pay me a nice commission.  They hoped with my knowledge of Springfield and my connection with military buyers that the two combined would end up with a SOLD sign in their yard.

As it turned out the combination of local neighborhood posts and posts focused on military relocation were just the ticket for this FSBO.  Within a short period of time a military family relocating from Texas with orders to the Pentagon contacted me about finding a home to buy in the area.  We looked at a number of different properties in the area before I showed them the townhouse.   Once they went through the townhouse they realized that it was the right place for them.

Christmas StockingWith my familiarity with the neighborhood it was easy to tell them about the direct bus route to the Pentagon, how they could walk their young child to the library, where to go shopping for essentials and local places to eat.  This week we went to closing.  The FSBO is moved across the country and the military family is getting ready to enjoy the holidays in their new home.

Active Rain has brought good cheer to two more families and my Christmas stocking has a little something green in it for the end of the year.

Posted by

                                   Real People*Real Lives*Real Estate

If you are interested in learning more about the Northern Virginia Real Estate market including Alexandria, Arlington, Fairfax and Prince William Counties give Cindy Jones and Integrity Real Estate Group a call at 703-346-2213.

Military Relocation Specialist serving military families relocating to and from the Pentagon, Fort Belvoir, Quantico MCB and all of the Military District of Washington installations. 

Military Relocation Professional


Check out www.varealestatetalk.com and www.cjrealtygroup.com for more information.

Integrity Real Estate Group
 
Real People*Real Life*Real Estate

Licensed in the Commonwealth of Virginia



 

 

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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Carra-it was great to be able to put the two together and have a successful outcome for everyone.

Dec 15, 2009 06:32 AM #19
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Gita-thank you so much for stopping by.  My best to you as well.

Dec 15, 2009 06:33 AM #20
Rainmaker
129,257
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

I'm new to Active Rain and anxious to see what it will do for my business.  Thanks for the encouragement!

Dec 15, 2009 08:49 AM #21
Rainer
32,697
Kim Jones
Keller Williams Select REALTORS® - Perry Hall, MD
Educator, Advocate & REALTOR - Baltimore, MD Relo

Long time no see Sis! You are definitely a major outside the box kind of gal and that's why you are so successful. Thanks for sharing your thoughts and ideas. Can you imagine Macy's telling Nordstrom's how they do what they do? Only in Real Estate and that's why I love getting together with other professionals, either virtually or in person : )

Dec 15, 2009 09:31 AM #22
Rainmaker
1,286,270
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Sounds like a great deal.  The MLS is the best way to sell a home, but there are lots of other good tools.

Dec 15, 2009 01:03 PM #23
Rainmaker
128,117
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Real nice example of making this stuff work for you.  Very creative marketing.

Dec 15, 2009 04:21 PM #24
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Karen-it doesn't happen overnight but you will find lots of success stories and advice on AR to help you along the way.

Dec 15, 2009 04:37 PM #25
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Kim-where have you been hiding?  You are right that we do share a lot of our experiences with other agents to help encourage and mentor I think that is one of the unique things about Realtors that the general public doesn't see.

Dec 15, 2009 04:40 PM #26
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Gene-the MLS certainly gets homes the most exposure if nothing else due to the syndication level.  However a blog has great SEO and can sometimes shoot a home to page one of Google with a better story.

Dec 15, 2009 04:41 PM #27
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Mike-there are all types of opportunities in our market to do things a little differently.  This was one way to put one and one together and come out with the right number at the end.

Dec 15, 2009 04:42 PM #28
Rainmaker
288,946
Vanessa Stalets
RE/MAX Elite - Brentwood, TN
REALTOR, Brentwood TN Homes, Real Estate

Congrats Cindy, yet another blog touting the localism angle! Sounds like you did a great job getting noticed through your blog~

Dec 15, 2009 05:32 PM #29
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Vanessa-I think the best way to attract prospective buyers and seller is through targeted posts.  I've been fortunate to be able to attract some terrific clients through my blog .

Dec 15, 2009 05:52 PM #30
Rainmaker
654,359
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

That's a great idea, to work with FSBOs that way. Congrats for being willing to work 'outside the box'.

Dec 15, 2009 07:01 PM #31
Rainer
117,198
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

Congrats Cindy for making AR work for you and for helping two clients make a vital change in their life. Keep up with the hyper local blogging and reap even more benefits in 2010.

Dec 16, 2009 08:46 PM #32
Rainmaker
598,009
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Cindy,

Do you ask for any fees for marketing a property for which you do not have the exclusive right to sell?

Dec 16, 2009 10:54 PM #33
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Joetta-I've been contacted by another FSBO and am considering the same relationship again.  I learned a few things from the last one and now have some new forms to have everyone sign as part of the transaction.

Dec 17, 2009 06:11 AM #34
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Bev and Bob-thank you for the compliment.  Here is to great success for everyone in 2010.

Dec 17, 2009 06:12 AM #35
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Wayne-I had a signed exclusive agreement from the owners to market their home.  It outlined what I would be paid for my services.  When you think about it even when you have a listing agreement unless you specifically have a fee for services agreement as well you may be marketed a home for free if it doesn't sell. 

Dec 17, 2009 06:16 AM #36
Rainmaker
194,622
Sandy McAlpine
McAlpine Properties - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

congratulations! I just recently received a call from a seller that also wants to use my networking opportunities and not the mls to sell their home. What a different idea.

Dec 21, 2009 03:07 PM #37
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Sandy-it worked for the seller who called me and I'll bet it will work for you as well.

Dec 21, 2009 03:47 PM #38
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Cindy Jones

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