When Is it Enough: Realtor.coms 4th Quarter Conference Call

Real Estate Sales Representative with HOT PROPERTY® The Chaz Walters Group at Coldwell Banker Residential Brokerage

At point do you decide social media is overcoming you actually developing real business?

On my ongoing endeavor to keep up with this Web 2.0 Social Media world, I am sitting in on Realtor.com's 4th quarter conference call.  There is a lot of value to the information I am getting from @gahlord (Gahlord Dewald for those of you who do not Twitter speak). But is very time consuming. 

As much of a social networking fan I am, there are so many things that are still require time IRL(In real life). There are still calls, showings, live networking, paperwork, office and client meetings, and the list goes on. If I am getting leads and referrals do I need to spend hours on analytics?

I think it is pretty simple to figure out which blog posts get the most hits. Wordpress tells you how many hits and where they came from. How many times has it been RT'd on Twitter. And then there is always the comments.  

Do we over analyze? Do we need all this micro info. It seems to figuring out the return on investment with social media is the same as with other tools. If I can quantify the results(what leads to commission checks) then it must be working. If nobody is finding me or responding positively its not working.

What am I missing? 

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Gahlord Dewald

Agreed Andrea.


The main thing is this: Only look at the data on which you will take action. Who cares how many times it's been retweeted on Twitter? What will you do with that information? If the answer is "nothing really" then ignore it. Pick the reports that give you information you can use and suddenly you'll have much more time available for RL.


Thanks for attending the call!

Dec 17, 2009 02:34 PM #1
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Andrea Geller

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