Where are the Real Estate Brokers on Active Rain?

Reblogger Monique Hailer & Todd Combs, PA
Real Estate Agent with Schooner Bay Realty

Original content by Joe Pryor 104556

I daily search for new bloggers on Active Rain for Oklahoma. Like most states who have a small group of Realtors who blog, a few mortgage bankers, inspectors, and then brokers. I decided to use the drop down menu to search just for brokers and I know I should not have been surprised, but I was. If I take out Judi Barrett who with 400K plus points and is a one person blogging hit squad, that leaves me with 44 brokers. The top broker has 5662 points which would put him at the bottom of page two for Realtors, and the average for the group is 918 points. In otherwords, they are sleeping. I decided to check surrounding states, and except for a few brokers in Texas, it was the same old story. Talk about missing a great recruiting tool!

In October I left a large franchise. I didn't leave because I was mad, I left because the benefits didn't match the expense. Also, my brokers who I still love, and who are good if you are in trouble, don't have a clue about Web 2.0 and 3.0 this is upon us. I may not be a Gen Y, but I am on AR daily, I do at least 4 webinars per week, read books on it, and have reoriented my marketing to web media which saves me a lot of money. My brokers did not understand any of this. They still thought the branded sign was everything. It is painful to watch there numbers shrink. Web savvy Realtors have left, others have retired, but no new blood is coming in. I introduced one of them to Active Rain, and she joined, as a realtor, did not do a profile, or picture. Her 313 points indicate her belief that this is not important.

Which brings me back to brokers on Avtive Rain. The average age of a Realtor may be in the 50's, but the average age of a buyer is estimated to be 30, Gen Y at the leading edge. They are also a really big group, at least as big as the Boomers. They will be coming into this business while us 60+ year olds are looking for our hopefully graceful exit. So if I was a Gen Y'er ready to get into the business what questions would I ask the broker? Maybe it would be do you understand and use Twitter? What social networks do you participate in? Do you blog in writing or video? My old brokers, god bless them, would have a vacant stare. I would walk out of the office politely to find someone esle up to date who could mentor me.

If you are a broker who signed up here and you don't blog and comment, you are missing a powerful recruiting tool. This network will reach 200,000 members in 2010. Posts get indexed in minutes not days or never. Up to date conversations about important issues are here daily. So think about the 30 year old internet expert. As they search the web for real estate groups where do you think they will go? Then ask yourself, are you a presence or are you invisible? If you don't build it, they will not come.

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Rainer
33,581
Barbara Linick
ERA Troy, Realtors - Hollywood Park, TX

You make a very strong point.  I hope the brokers take notice!

Dec 26, 2009 09:44 PM #1
Rainmaker
293,860
Monique Hailer & Todd Combs, PA
Schooner Bay Realty - Cape Coral, FL
Waterfront Specialists!

I tried to make the point to my old Broker about a year or more ago and left after 12 years. My new Broker gets it...

Dec 26, 2009 09:53 PM #2
Rainer
46,253
Douglas Lovitt
CENTURY 21 North Homes Realty, Inc. - Mill Creek, WA

Monique,

Very good points and I have to agree with all of them.  I am a Broker and just stepped down from running a very large CENTURY 21 office, and I have to tell you that most established brokers just don't have the interest in finding the time to investigate and implement this stuff.  I know that it wasn't until I stepped down that I was really able to dive into AR and other social networks.  You're right, most brokers are missing the boat.

Dec 26, 2009 10:00 PM #3
Anonymous
Anonymous

This is an excellent blog, thank you for sharing. I have been trying to get on here at least once a day but some days I miss. I feel it is very important to set time for AR, prospecting, training, phone calls, etc. I know that the web presence is a large part of being a Broker in today's market. I agree with all of your points about this networking site and there are many others too. I try to spread my listings around to as many sites as I can. Mind you, it can be be overwhelming when things change on more than one listing a day. I do it anyway. Twitter is an amazing tool that I haven't even scraped the surface of yet. Trulia is great for posting listings and Zillow is good for statistics and posting listings to also. My Principal Broker is just getting started on the various sites but I know if he sticks with it our office will be better in 2010.

Dec 26, 2009 10:22 PM #4
Rainmaker
231,945
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Monique-

I am a designated broker in Texas and an active user of AR.  I am really encouraged by the number of brokerages whose agents are getting more involved in the online opportunities available to them - with or without their brokerage.

--Sara in San Antonio

Dec 27, 2009 02:00 AM #5
Anonymous
peter

Austin has every reason to become #1 spot for the second time. The increasing popularity of Austin real estate market and technology up gradation are the main factors of becoming so famous. Austin Real Estate market will become very popular in the global market as the trend goes on like it is going on right now.

Dec 29, 2009 06:35 AM #6
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Rainmaker
293,860

Monique Hailer & Todd Combs, PA

Waterfront Specialists!
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