ActiveRain is like a toaster...

Real Estate Agent with HER Realtors

Baby Boomers blogging? 

In Inman News Bernice Ross wrote of blog resistance:

toaster"The challenge may be insurmountable for many agents. According to Ann Randolph of Lore Magazine, when baby boomers purchase technology they have an expectation that you plug it in and it's supposed to work. Until the advent of computers, every electronic gadget we owned worked simply by plugging it in and turning it on. No manual required. This expectation is part of boomer DNA just as much as computers and social networks are part of the Gen X and Gen Y culture. User manuals are typically incomprehensible and offshore customer support is usually abysmal. It comes as no surprise that so many older agents are completely overwhelmed. The process is so frustrating that it's easier to give up and say, "I'm sticking with what has worked for me in the past."

Plugged in and turned on... Baby Boomers blogging?

...maybe I thought about this before when I wondered about why so many real estate agents are blog resistant, website resistant, technology resistant... but not in that detail. Not that we baby boomers are used to being able to just put the plug into the wall and it works.

radio You put the LP on the turntable and turned it on and there was music. 

Plug the radio in the wall and it works.  

9 Volt Battery Put a 9 volt battery in the transistor radio and it works.  Listen to tunes or the ballgame, that's all there was to it!

Plug the TV in... adjust those rabbit ears... voila sound and picture....

1960s? You got the latest and greatest way to listen to music.... an 8 Track player you shoved that big ole' thing in  "poooshed the button" and it worked.

VCRs got a bit complex for some of us.... I admit I can find my way around a computer easier than I ever could tape a TV show.  

Hmmmmm... The challenge of blogging and why some baby boomers (and older) are so..... flummoxed by computers, websites, blogging and more....

We did a website contest in our office last year to update and get some personalization on the websites (webpages) that Real Living HER provides each and every agent in the company.  In the contest we had 4 teams made up of office members.  I was a team co-captain with Patty Abass.  It was like pulling teeth to get some of our  team members to open up their website and make any changes, add any content, personalize it. It is really a very easy website to work on.  Plug it in and it works.  

I've invited a lot of people from the office and from the Columbus Board of REALTORS®  to ActiveRain.  Some have joined and not done much in the way of a profile.  Others did a profile and nothing more... and ActiveRain is so easy compared to other blogs.   

From now on I am just going to wrap ActiveRain up like a toaster and tell them to plug it in.   

Pictures: Transistor Radio is from Wikipedia the page says: Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 only as published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A copy of the license is included in the section entitled "Text of the GNU Free Documentation License."

9 Volt Battery is from Wikipedia the page says:  This file is licensed under the Creative Commons Attribution ShareAlike 2.5 License. In short: you are free to share and make derivative works of the file under the conditions that you appropriately attribute it, and that you distribute it only under a license identical to this one. Official license.

Toaster compliments of the kitchen counter. It's just there.


Posted by


This post provided by Maureen McCabe HER Realtors*

Contact Maureen McCabe of HER Realtors* - 614.388.8249

HER Realtors  Maureen McCabe

Search Columbus mls

email:  at = @

*Real Living HER

Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.




This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the cloud to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

ActiveRain Community
Real Living

Comments 48 New Comment

Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the sunglasses to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Carmen Rivero
Infinity Real Estate Group


It seems that it takes convincing for people to take on "new" things.  Most people do not like change and technology is always changing.  I agre that it might not be related to what age you are but how open you are to try new things.  I liked the way you compare AR to a toaster.

July 08, 2007 12:00 PM
Christy Powers
Pooler, Savannah Real Estate Agent
Keller Williams Coastal Area Partners
I wish computers were so simple. just plug it in and everything works perfectly!
July 08, 2007 01:24 PM
Ron Hackett
Coldwell Banker Heart of the Hills
Isn't that what the marketing tells us Plug n Play
July 08, 2007 05:20 PM
Linda Bourgault
lulugraphix-creative photography & fine art
Ala Dustry Springfield's song..."Wishin' and hopin', lovin' and prayin'..." won't get you up to speed with technology. It all depends on your attitude, desire and necessity to become one with the techno world. As a boomer I can say I am very happy that I embraced early! My first computer was a Commodore 64 with QuickBrownFox as the word processing program. I was "thrilled" being able to transcribe my college course notes, key-in my papers and have my dot matrix printer spit them out while I slept!!! Now, I become verrrrrrrrrrry irritated when I have to wait more than a few seconds for something to load. We are spoiled these days. it's a wonderful world and can't wait to see what's next. Please pass the honey and butter.
July 09, 2007 01:05 AM
Maureen McCabe
Columbus Ohio Real Estate
HER Realtors

Thanks for all the comments.  I think I do remember the smelll of a transistor radio Bobby. I 'd never thought of that.  Linda I was going to use a photo of an old Commodore computer... there were so many fun photos to choose from. Julianna your analogy of the magical toaster is good.

Of course the baby boomers thing is a genaralization.  There are lots of Gen X and Gen Y people in our industry who do not embrace technology either. 

I started out on an RealTown blog.  IMHO there are too many choices to make there so many have decided blogging is too much work, AR came along aout a year to 18 months later and was just "plug and play.'  The new blogs or Move introduced may be plug and play without the social network, that may work for some.

Ross's article did have a lot more... like many picked up on, you do have to be able to write to blog. I have invited a lot of members who have blogged a lot here, many baby boomers, a few younger, maybe some older.  I did invite some who were blogging, Maureen Francis and some of my RT Blogs buddies but I have also invited a bunch who have started blogging because AR is like a toaster, Elaine Reese, Don Fabrizio-Garcia are examples of that.  I have more points from inviting than I do from blogging and I appreciate all those who just did it.  I can understand why some are scared of blogging too and I appreciate the people who have filled out a profile and could start blogging at any minute or those who have only done a few entries.

Agan thanks for the comments to everyone.  I wrote it and then ran off for some fun.  

July 09, 2007 09:49 AM
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the airplane to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:


Maureen McCabe

Columbus Ohio Real Estate
Ask me a question
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the pants to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information

A site written by an agent with HER Realtors in Columbus Ohio.

page counter

View Maureen McCabe's profile on LinkedIn
Follow Me on Pinterest