My Greatest Motivator......FEAR !!!!!

By
Managing Real Estate Broker with RE/MAX Executive Realty

We all have different feelings that motivate us.  My greatest motivator in the real estate business is FEAR.  That one emotion will make the adrenaline flow faster than any other.  The fear that the phone will not ring, the buyers will go elsewhere, the agents will not call us to show our listings, we will not have any new listings etc. are the greatest motivators to work smarter.  That one emotion is responsible for my not abandoning my marketing, even for a short period of time, while my team and I are very busy with no time to spare. 

The marketing continues as if we were out of business.  Once a marketing program is in place, it stays in place, as long as it works.  There are many agents who think that once the phone starts ringing because of direct mail, as an example, the mailings can be sent less frequently.  This is far from the truth.  If every deal is thought of as your last deal, your marketing routine will never stop, and your year will be a very successful one.  Stay in motion.

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Topic:
Real Estate Sales and Marketing
Location:
Massachusetts Norfolk County Franklin
Groups:
MA REALTORS
New Home Sales
Posts to Localism
RE/MAX Active Rain Bloggers
Women And Their Business Hear The Roar
Tags:
marketing real estate franklin ma
real estate agents marketing franklin ma
real estate franklin ma

Comments 14 New Comment

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Rainmaker
1,824,204
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Anthony.....Fear is a great motivator.....always has been for me.....now that I have a team, I take full responsibility to keep all three of them busy all year....it's challenging, for sure.

January 02, 2010 12:57 PM
Rainer
66,112
Guy Thomas
WR Starkey Mortgage

Good blog, Barbara. I think you have proved that consistency of a good advertising technique will result in more consistent rewults.

January 02, 2010 07:31 PM
Rainmaker
1,824,204
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Guy.....thank you....it's worked for me....

January 02, 2010 09:04 PM
Ambassador
1,067,347
Paul Henderson
I always put my clients first in any transaction!
RE/MAX Professionals.

I hope you didn't think I forgot, HAPPY NEW YEAR! May you find nothing but health, happiness and success in 2010!
Your friend in the great NW!
Paul

January 02, 2010 09:44 PM
Rainmaker
1,824,204
Barbara Todaro
"New Franklin MA Homes"
RE/MAX Executive Realty

Paul.....thank you, so much.....and right back at ya....keep in touch.

January 03, 2010 06:56 AM
Anonymous
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Rainmaker
1,824,204

Barbara Todaro

"New Franklin MA Homes"
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Additional Information

The Kuney-Todaro Team is the "#1 team in Franklin's #1 office." Our expertise is in marketing new construction and resale properties. New construction is our niche and we have sold 40 subdivisions in the area of Franklin MA.