NEW YEAR'S RESOLUTION: improve and expand real estate advertising (including on free sites)

Reblogger Geri Doyle
Real Estate Services with Doyle & DeVoe Iowa Realty

Great post. I'm going to utilize some of these.

Original content by Pacita Dimacali BRE 01367196

It's an ongoing effort to improve the perception of our profession. We accomplish this by adhering to and performing according to the highest ethical standards and to Truth in Advertising.

MAXIMIZE BENEFITS OF FREE ADVERTISING

Most of us, however, have limited budgets and may not be able to do a lot of print, billboard, internet sponsored ads, etc. And if are confined to FREE advertising, then we should take advantage of them, using

MULTI-MEDIA ADVERTISING 

Good and bad ads: In case you haven't seen this site before, it's worth visiting: The official Real "Ad" for Awards. The site promotes itself as:

The Real"ad"tor Awards is a showcase of the most superb talent from the men and women in the Real Estate advertising world.

Video: find out ways to make, or convert them.

Lots of good ideas --- and lots of caution as to what to avoid

MLS ADVERTISING

Remember THE most important advertising: the MLS listing

Because of RSS feeds etc., our MLS listings are immediately picked up by multiple realty sites especially by REALTOR.com where prospective buyers (and sellers) sign up to get information about active listings. So your MLS info should be the best that it can be.

Before we finalize that MLS listing, make sure you have it right the first time around:

  • Post your best photo(s). If the property is presentable, post the maximum number of photos allowed. If it doesn't look great, but the neighborhood does, post a photo of some neighborhood amenities, like a neighborhood park or playground, for example.
  • Be informative and factual. If you don't know for sure, don't say it.
  • Don't make promises. In short sale scenarios, we can never be too sure of anything.
  • Don't be overly flowery
  • Don't exaggerate --- words like "ideal" or "perfect". It's all relative.
  • Avoid cliches. If you do a search for advertising cliches, there are so many ActiveRain blogs on the subject.
  • Think of keywords --- what do people often look for? If they want hardwood floors, but your listing has engineered wood floors, say it's engineered WOOD floors. "Wood floors" are keywords.

Don't forget: ActiveRain, offers advertising specials.

Wishing everyone a happy and prosperous new year and beyond!

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Rainer
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Suzy Morris
Keller Williams Realty

Great ideas Geri!  Thanks for posting!

January 02, 2010 08:03 PM
Rainmaker
657,458
Pacita Dimacali
Alameda/Contra Costa Counties CA
Alain Pinel

Geri

Thanks for the re-blog. The more ActiveRain heads get together, the more we accomplish.

Main peace, prosperity and happiness shower upon you.

January 02, 2010 11:47 PM
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Rainmaker
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Geri Doyle

CRS, E-PRO Relocation 6415215678
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