The Next Big Marketing Thing -- FourSquare??

By
Services for Real Estate Pros with Real Estate Pipeline, Inc.

Being the mega-geek that I am, I'm more than willing to jump onto any technological geek-fest that seems like it might be fun to do or a cool way of connecting with other people. Some of them I like...some of them, not so much. But, one of the more recent ones that I am really enjoying lately is FourSquare.

FourSquare is an internet based location updater in a game-style format.  Basically, it works like this...

You are going to the grocery store. As you pull up, you grab your smartphone, activate the FourSquare app, and "check-in" at your destination. This will then notify your friends on Twitter and Facebook where you are potentially allowing others that are following you to connect with you in real life at that location. As you check in at different locations, you build points (cause everyone likes to keep score) and can become a virtual "Mayor" of locations you visit more than anyone else. (I personally am the Mayor of the my home, my hair salon, a park, and about a dozen other locations.)

You can add tips on what to do at certain locations for future visitors to do and check off things other visitors have recommended you do when you visit a location. You can also win flare to put on your profile that says that you have checked in at multiple locations in one night or you have 50 check-ins at one location, etc. Kinda like collecting charms for a charm bracelet. (Anyone other than me remember those things??)

Anyways...Seems kinda silly, right??

Well...THINK BIGGER!

From a marketing standpoint, this "game" is a GOLDMINE!! Businesses all over the country are keenly aware of this little techno-geek game. In fact, there is an exponentially increasing group of tech-savvy companies all over the country that are using this to their advantage.

"How??", you may ask...

<----- THAT's how!! If I were to be going to this location and I was the Mayor of this bar, Id get a free beer! (Personally, I love free stuff!) Id be back again and again and again just because I would get a free beer. Not only that, but others would come here over and over just for a chance at becoming Mayor so they could get a free drink also.

 

 

 

Here is another example...this is a coffee joint that also offers live music in the evenings. And, they take this whole discount thing a step further.

In case you cant read that tiny print (and believe me, I had to blow it up to get it right) it says....

"Mayor of The Marsh Cafe? Show the barista your check-in and your drink is on the house.

Not the Mayor?? We still love you!

Check on at the The Marsh or The Marsh Cafe, show us, and we'll give you $2 off a ticket to anything we have playing that night."

So, not only do you get free stuff for being the mayor, but you get a discount merely for showing up there and checking in at that location.

There is one word for taking advantage of this "game" and using it to help market your business --- Genius!!

And, this "techno-geek" marketing is an incredible way to drive traffic directly to your business using technology that was originally designed as a social networking "game".

If you have not tried FourSquare yet...you should. It's fun. It's free. And, its a great way to connect with people all over the country and apply your voyeuristic tendencies (and if you're on Facebook or twitter, you know you sit and watch others....don't lie) in a new and fun way that might actually get you a free latte some morning.

And, who couldn't use that, right?

 

For other techno-geek assistance, you can connect with me on Twitter or on Facebook

 

 

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Re-Blogged 5 times:

Re-Blogged By Re-Blogged At
  1. LifeOhm 01/06/2010 08:18 AM
  2. Ryan Crozier 01/06/2010 06:33 PM
  3. Roland Woodworth 01/07/2010 12:15 AM
  4. Bob Schenkenberger 01/07/2010 10:35 AM
  5. Donald Bradbury 01/07/2010 11:01 AM
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Show All Comments
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Barbie -- Sweet!! I hope you like the app....and I havent been to Yellowstone in too long..hoping to change that this year. :-)

Jan 07, 2010 11:19 AM #87
Rainmaker
421,736
Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

OMG Clint....I must live under a huge rock in the middle of the desert.  lol  I just don't take the time, I guess to figure out all these new things.  COngratulations on becoming the Mayor???  lol 

Jan 07, 2010 01:17 PM #88
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Jean -- LOL!!! Thanks! ;-)

Jan 07, 2010 01:21 PM #89
Rainmaker
1,513,257
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Hi Clint - At first glance this reminds me a little of BrightKite, which never really seemed to catch on. I like the game aspect. Will take a look at FourSquare over the weekend.

Jan 07, 2010 01:25 PM #90
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

John -- Brightkite was mentioned as a competitor...as was GoWalla... Youre right, Brightkite never really caught on and GoWalla is strictly an iphone app. Foursquare really has surpassed them all.

Jan 07, 2010 01:31 PM #91
Rainer
61,483
Richard Green
U.S. Cybertek, Inc. - Houston, MO

I agree, foursquare is a great app.  Clint you should do a blog post on your favorite mobile apps.

Jan 07, 2010 03:23 PM #92
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Brian -- interesting thought.......Might have to do that. Thanks!

Jan 07, 2010 03:27 PM #93
Rainmaker
1,168,051
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I love tech stuff so I better subscribe to your stuff! I have read about foour square and not gotten to it yet. Sounds like fun. I will be mayor of Panera and Starbucks in no time flat.

Jan 07, 2010 07:19 PM #94
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Cheryl -- Thats what everyone says about Panera and Starbucks. ;-) Best of luck to you!

Jan 08, 2010 06:58 AM #95
Rainmaker
123,897
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

Hmm?  Very cool.  I am going to check it out.

kp

Jan 08, 2010 10:51 AM #96
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Karen -- Awesome!

Jan 08, 2010 11:29 AM #97
Rainer
262,155
Teresa Boardman
Saint Paul Home Realty - Saint Paul, MN

what I like about forusquare is that there are others in my city who play it.  Those are the folks that I want to network with. Non of them have real estate licenses.  They get to know me . . as do some of the business owners and the next thing I know i have a new listing or a new buyer. It doesn't get any better than that for me.

Jan 08, 2010 01:39 PM #98
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Teresa -- EXACTLY!!! Thank you!!! :-)

Jan 08, 2010 01:59 PM #99
Rainmaker
1,388,950
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio

Has anyone found any real estate business uses for FourSquare?

Mar 11, 2010 08:15 PM #100
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Sam Miller -- You should ask @PhxREguy that question...

Mar 12, 2010 06:57 AM #101
Rainmaker
297,793
Ryan Hukill - Edmond
ShowMeOKC Team of Paradigm AdvantEdge - Edmond, OK
Realtor

Clint, great post! I'm a foursquare junkie and have no intentions to give it up. 

Apr 15, 2010 10:56 PM #102
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Ryan -- Same here! ;-)

Apr 16, 2010 07:07 AM #103
Rainmaker
165,676
Ann Dail
Baton Rouge Area Homes, Louisiana, USA, 225-761-0551 - Baton Rouge, LA
Broker/Realtor,CRS, ePRO, SRS, B.A.Chem

The app is great fun.  But I have a Blackberry...one they say they support...and I cant check in from it!  I can load the app, I can get friends, I can find places, but there's not check in link anywhere.  This is the first thing Ive found that iPhone is better.

May 05, 2010 10:15 AM #104
Rainmaker
188,968
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Ann -- I have a Blackberry...and I check in every day. ;-) You maybe have an old app...But, when I pull up my app, the first thing I see on the top left is a big blue button that says CHECK IN next to a big blue button that says SHOUT...It is located just below my name.

May 07, 2010 07:55 AM #105
Rainer
97,246
Karen Salmon
Royal LePage Benchmark - Okotoks, AB
Okotoks Real Estate Agent

I love four square. Hoping to be the mayor of every community in my small town :)

Dec 22, 2011 10:17 PM #106
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Rainmaker
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Clint Miller

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