Book Review--Socialnomics..., by Erik Qualman

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Real Estate Agent with Today | Sotheby's International Realty CA BRE# 01215160

Book Review:

Socialnomics: how social media transforms the way we live and do business, by Erik Qualman

Socialnomics, book by Erik Qualman

While I haven't finished the book yet, I wanted to write this first review to encourage others to get a copy and jump in! This is a fun read, very easy to understand, and full of examples to explain the points made and ideas presented. 

Those of us interested in Social Media (and who among us on Active Rain isn't??) are aware of how brilliantly the Barak Obama campaign used Facebook, Twitter, YouTube to engage with people, and one chapter is devoted to that. In that chapter, I learned fascinating information about Google Insights and how companies can use that information to make strategic decisions about choosing marketing words and phrases.

Every chapter so far has brought "ah ha" moments to me, and I'm sure there are many more to come--a future post!

This book is a must for anyone in business (REALTORS?), anyone doing marketing of any sort (REALTORS?), or anyone who wants to stay in touch with the world at large in a more effective way (REALTORS?)

It's easy to buy a copy at your favorite bookstore, or online at Amazon. It's available in hardcover, as a Kindle edition, or in audible format.

Isn't it time to curl up with a good read on a chilly evening?

 

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Rainmaker
639,790
Marchel Peterson
Spring TX Real Estate E-Pro
Results Realty

Lottie, I'm always looking for books to read; although at the moment I have several.  I'm bookmarking this for my next Amazon order.

January 08, 2010 09:56 PM
Rainmaker
67,094
Walter Grewe III
Realtor, SFR, A-REO, Roanoke Homes and Real Estate
Long and Foster Realtors

Thanks for the sharing. I will look for it at the book store next time I go there.

January 09, 2010 12:27 PM
Rainmaker
1,489,650
John Novak
Henderson, Las Vegas and Summerlin Real Estate
Keller Williams Realty The Marketplace

Hi Lottie - It will be interesting how 2010 candidates adopt parts of the Obama social media strategy. Socialnomics is on my list for 2010 ... though I would rather read it out by the pool. Hope it warms up soon!

January 09, 2010 12:33 PM
Rainmaker
101,432
Matthew Naumann
Goose Creek, SC Real Estate Agent
Exit Realty Charleston Group

Lottie,

Thanks for sharing, I will definitely look into it.

Matt Naumann

January 09, 2010 02:07 PM
Rainmaker
793,181
Lottie Kendall
Helping make YOUR dreams a reality
Today | Sotheby's International Realty

Hi Walter -- I don't think you'll be disappointed.

John -- I'm not out by the pool, either. Chilly on the San Francisco Peninsula. Happy reading!

Matt -- Check it out. If you've read and enjoyed Malcolm Gladstone's style of writing (Outliers; Blink!, The Tipping Point) you're sure to like this one, too.

January 09, 2010 06:18 PM
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