4 things your IDX MUST HAVE !!!

By
Real Estate Agent with Bergen County, NJ - RE/MAX Real Estate Limited

... GREAT info from Bob Stewart here at RainCamp NYC regarding your IDX Website.

 

1) Ability to create UNIQUE URLs for each listing.

 

2) 2-Way Interaction with clients - Must be able to create an open dialogue and easy forum for clients to interact with you when they have questions or inquiries.

 

3) Ability to keep you and your agents ACCOUNTABLE. Must be able to generate reports and trackable goals. What was sent to clients, (listings, market info) how often are you or your team members communicating with clients etc ...

4) Automated Home Searches
Must allow you to set up automatic Listing Alerts for your clients - VERY UNDERUSED by agents who are too lazy to set these alerts up, but VERY VALUABLE to the client, and keeps you in front of them on a daily or weekly basis. Sure it takes a few moments to set up for each client, but once its done, it's automated and keeps working and sending listings to your client without any work from you !

 

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Follow Sheldon on these sites below !

 

                            

 

 

 

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  1. Jim Startzman 01/12/2010 01:22 PM
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4 idx must haves

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Rainmaker
1,207,055
John Pusa
Sellstate Pacific Realty - Glendale, CA
Your All Time Realtor With Exceptional Service

Hi Sheldon,

Thank you for sharing an informative and helpful post.

John Pusa

Jan 12, 2010 01:23 PM #1
Rainmaker
331,239
Rita Fong
RE/MAX REAL ESTATE TODAY, Executive Broker 901-488-9590 - Marion, AR
Realtor - Marion Arkansas Homes for Sale

Sheldon, "dee man", you got tons of energy, one ear listening, keep another ear open, writing notes and posting on AR, did you eat lunch?  haha, Hey, Thanks a bunch what you are doing! 

Jan 12, 2010 01:34 PM #2
Rainmaker
635,090
Dawn A Fabiszak
Keller Williams Real Estate ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Thanks for posting the great information for those of us that are not there!

Jan 12, 2010 01:42 PM #3
Ambassador
1,001,435
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Look at you my friend! You're like one of those old fashioned "On the Scene" news reporters!

Great stuff Sheldon!

Jan 12, 2010 01:50 PM #4
Ambassador
971,121
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

In Craig's photoshop version, it also looks as though you may be bald!  Lex Luther, perhaps?

Jan 12, 2010 04:08 PM #5
Rainmaker
1,248,242
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL
REALTOR

Sheldon - Automated Home Searches are one of the best tools and it only takes a few minutes to set up.  Thanks for keeping us posted, I feel like I'm at RainCamp with you.

Jan 12, 2010 05:23 PM #6
Rainer
175,528
Julia Odom
Select Realty Professionals - Chattanooga, TN
Chattanooga Homes for Sale

I've been looking at IDX's for the last couple of hours so this is quite the timely post for me. Can you save me some work and tell me which one has all of these features?

Jan 12, 2010 06:34 PM #7
Ambassador
662,522
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

John - My pleasure ! If you get a chance to go, you gotta check one of these out :o)

Rita ! - lol - I was multitasking all day !

Dawn ! My pleasure - there was so much to digest ! It was great !

Craig ! HAHAHA ! Was this photo taken at RainCamp ?!?!! lol

Jason ! You're right ! he shaved my head !!!!

Michelle ! As the weeks go on there will be much more shared by many of the agents, and you have to check one out if it comes anywhere near you :o)

Julia - I'm not sure that there is one all in one solution for these without having your web designer produce one for you. Choose an IDX provider that is reliable and updates hourly not daily or two-daily with MLS new listings, and if possible can send out the automated listings for #4. My RE/MAX IDX actually does this, but I also use this option in my MLS system to set up auto listing alerts for prospects. You may want to check your MLS. Then choose a CRM to manage your clients for #2 and #3. Again, my RE/MAX IDX has all of this, (except #1) but I actually use MarketLeader for my CRM, as it is very user friendly, and outstanding with it's branding, which I like a lot.

This was a phenomenal day of info, that I am going to try to summarize later tonight !

 

Jan 12, 2010 08:06 PM #8
Rainmaker
591,254
Valerie Osterhoudt
Johnson Real Estate, Inc. - Cromwell, CT
ABR, Cromwell, CT Real Estate ~ 860.883.8889

Sheldon.. Thanks for even more great information.  On a side note.. how was it finally meeting all these people you've been chatting with?

valerie osterhoudt

Jan 12, 2010 08:31 PM #9
Rainer
175,528
Julia Odom
Select Realty Professionals - Chattanooga, TN
Chattanooga Homes for Sale

Thanks for the info. I'm currently using my MLS's IDX but so does everyone else in town (and it ain't that great). I'm thinking that with a more robust search than everyone else has I can make visitors more loyal to my site

Jan 12, 2010 08:52 PM #10
Ambassador
662,522
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Valerie ! Meeting my peeps was SOOOO much fun today ! I got to meet Paddy Pizappi, Steve Kappre, Thom Ray, Cindy Jones, Irene Kennedy, Leah Stern, JP Faranda, Gail Robinson, and many many more including a bunch I have met before like CTann, Pat Kennedy, Jeff Belonger, Brad, Bob and Jon, Josef Katz, Sal Poliandro, Lisa & Bob Hammersatein, Chris and Steph Somers ! So many fabulous peeps !!!!

Julia - Thanks for coming back :o) The key was not that the IDX was more robust, but that it was easy and simpler to use and that ALL THE OTHER pieces were in place. If your IDX allows people to search for listings easily, it doesnt have to have too many bells and whistles. But if you are sending out automated new listings as soon as they hit the market, and if you have a valuable drip cmpaign, and an easy, inviting way for clients to start a dialogue or ask a question of you, then THATS how you can stand out from the competition :o) Your CRM is your heartbeat in my opinion !

Jan 12, 2010 09:07 PM #11
Rainmaker
1,513,367
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

I'm surprised to hear that automated searches are so underused. It's just a couple of minutes up front to consistently send fresh content to our clients. Did Bob mention any preferred IDX providers?

Jan 12, 2010 09:14 PM #12
Rainmaker
179,783
Esther (Essie) Cruz
Weichert Realtors, Serving Monmouth & Middlesex Counties - Manalapan, NJ
Manalapan Marlboro, NJ Real Estate

Sheldon, another great post! Thanks for sharing.....

Regards,

Essie

 

Jan 12, 2010 09:28 PM #13
Rainmaker
514,675
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX
Broker,CLHMS,GRI

Wow...you are at Rain Camp? Havefun and send pictures. I attended a ReBar camp in Houston that was similar and a real blast. Brad and Rich and a host of other great folks were there and it was an excellent learning experience!

Jan 12, 2010 09:53 PM #14
Rainmaker
1,663,892
Dorie Dillard
Coldwell Banker United Realtors - Austin, TX
Realtor-Canyon Creek- NW, Austin TX Homes For Sale

Hi Sheldon,

I love the picture Craig did..I feel like you should get one like that and wear it on your next blog..keep the great information coming..love it!!

Jan 13, 2010 06:37 AM #15
Rainmaker
1,005,629
Michael J. Perry
RE/MAX Associates of Lancaster, PA. - Lancaster, PA
Lancaster Relo Specialist

Sheldon, thanks for sharing this part of Raincamp !

Jan 17, 2010 07:08 AM #16
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Sheldon Neal

That British Agent Bergen County NJ
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