Web Site Not Making Money? Try Analyzing It For Improvement!

By
Education & Training with AFH Seminars

A quick question: are you making money from your Web site and/or blog?  Most agents don't, and if you fit that category, start by measuring the results you're getting at present.  A good site/blog analysis can show you what you need to improve to make a good living from your site alone!

During our CyberStar(r) Summit last week, several of our CyberStars(r) recommended StatCounter.com.  Using it, they measure activity on their site and make adjustments to it based on what StatCounter shows them.

StatCounter is free.  All you do is insert a code in your site or blog (a VA or techie can do it for you if you're not familiar with inserting codes).  Once inserted, it monitors all visitors in real time.  Stats you can retrieve include:

  • Where visitors came from and how long they stayed
  • Returning visits
  • Page uploads
  • Which pages are most popular
  • Entry/exit pages
  • Keyword analysis (which keywords are attracting them)
  • Download log
  • Much, much more!

One invaluable analytical tool is "visit length," how long visitors stay on your site.  The StatCounter chart above shows that the majority of visitors stay on this site 5 seconds or less, a clear indication that the site's opening (splash) page needs work!  In other words, the agent needs to add features that are immediately visible to entice the visitor: 10 top tips for selling your home, material on short sales, material on REO's, free market analysis, 10 mistakes to avoid when selling your home, etc.

Top agents such as my CyberStars(r) continually analyze their sites, their blogs, their markets, where their business comes from and more.  If you are not in the habit of analyzing for success, a good starting point is with your Web site so that you can increase the income it generates.  StatCounter is a good tool for doing so!

It's a great day here on the lake in Reston...hope it's a great day wherever you are, too!

Allen F. Hainge,
Founder, The CyberStars(r)

 

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Topic:
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Free Real Estate Tips and Information
Real Estate Technology
Real Estate Virtual Assistants Group
Realtors®
RE/MAX Active Rain Bloggers
Tags:
real estate technology
real estate web sites
web sites
cyberstars
allen hainge
statcounter
analyzing site visitors

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Rainmaker
1,269,849
David Saks
Memphis, Tennessee
The Real Estate Mart of Tennessee, Inc.

I think you'll enjoy this also, http://www.scrubtheweb.com It's free and analyzes your meta tag structure. Thanks for the info.

January 16, 2010 09:23 AM
Rainer
597,242
Allen F. Hainge
CRS
AFH Seminars

Thanks, David...another valuable tool!

January 16, 2010 09:35 AM
Rainmaker
824,284
Marc Swartz
CPA, CA - Toronto, Durham & York Regions, Ontario

Allen - Thanks for pointing out the StatCounter tool to assist in analyzing websites.

January 16, 2010 09:47 AM
Rainmaker
590,302
Margaret Goss
Chicago's North Shore & Winnetka Real Estate
Baird & Warner Real Estate

Allen - can this be done with template websites?

January 16, 2010 11:12 AM
Rainmaker
1,352,573
Sam Miller
Knox County Ohio
RE/MAX Stars Realty

Allen - You always post great stuff.  Thanks!

January 16, 2010 04:17 PM
Rainer
597,242
Allen F. Hainge
CRS
AFH Seminars

Margaret: I'm no techie, but I believe so.  Just contact your site provider and ask 'em about it.  Enjoy!

Sam: You and your fellow CyberStars(r) are my source for all the great things I learn from you.  So sorry you weren't at the Summit...next year, ok?

January 16, 2010 07:22 PM
Anonymous
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Rainer
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Allen F. Hainge

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