As mentioned last time in WordPress and Joomla and Active Rain… oh my!, dynamic websites are the direction the web is going. In order to live in the dynamic website world, you need to produce content.
That is the first problem. Good, engaging content doesn't create itself. Readers want to see pictures and video. They want interaction.
Image via Wikipedia
On my WordPress sites I have both Zemanta and apture installed, so it is easy to amp up the graphics and add video. Now, on my Joomla sites I also have Zemanta installed. I still have to jump through a few hoops to run Apture, but I have bookmarked a direct link to the page to build embeds.
Zemanta is a plug-in and site that surfs for images and links that are related to the article (post) you are writing. Basically, it scans your content and finds related articles and images. You also have the ability to refine the results (spelled S-E-A-R-C-H) for specific terms if the automatically returned results are getting it for you. Also, through Zemanta, users can allow content to be reblogged, similar to Active Rain's reblog feature. A reblog is a reprint of the post (with permission) on another blog. It basically syndicates the content.
Apture is slightly different, but geared similarly. It isn't automatic, and I find it best geared towards video. It also has a linking component. Apture builds mini-galleries. You can put as many as 6 videos in one embed on the site. Here is an example in Joomla. Here is one in WordPress. (BTW, the first link was created using Apture and the second using WordPress's editor) With Apture, you have the capability of combining multiple content types into one embed. The only thing you can't combine are links. Other embeds, like pictures, slide shows, videos, maps, etc CAN be combined.
Combined, there are great options to make a more engaging site, in both WordPress and Joomla, as well as some other platforms.
You might jump to that link and look at the post in the platform for which it was designed... ;^ )