There might be more to it than location, location, location

By
Real Estate Agent with HomeSmart Realty West CalBRE #01458572

I like to go to networking meetings whenever I can and listen to each individual's 60-second commercial.

One of the things I noticed at a recent meeting is how many people in all industries think that location, location, location is the most important thing:

"I'm from The Pit Stop, which is where Circuit City used to be until they went bankrupt last November."

Is that really the most important thing? I would respond with a resounding "NO," especially since The Pit Stop could be in several industries, like car racing, a bicycle shop, a restaurant, etc.

Why entice your listeners' minds to wander? Time is limited, so spend your time telling your audience about your company, your products, and your services.

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Rainmaker
640,298
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Russell, You are so right!  Since I work out of a home office (totally) location where I'm located never comes up.  Now I do always tell the areas that I serve!

Jan 20, 2010 09:55 PM #1
Anonymous
Anonymous

Advertising your in an old Circuit City Building may not be good, but location is critical to some businesses and definitely is important for a home.  Is it close to work, close to schools, etc. 

But in Montrose Colorado I think a business that does a good job of advertising, both print and word of mouth, will do fine just about anywhere.  We are a small town and it still only takes 10 minutes to get across town, unless its lunch hour then you better pad it by 5 minutes.  

With todays trend of open malls and drive to the door of the store, I think it also is less relevant.

Thanks Chris

Jan 20, 2010 09:59 PM #2
Ambassador
1,761,103
Margaret Rome, Baltimore Maryland
HomeRome Realty - Baltimore, MD
Sell Your Home With Margaret Rome

As long as we have the internet, email, cell phones, texting etc...our location is global. Do any of us really know where our friends, family or clients are?

Jan 20, 2010 10:35 PM #3
Anonymous
Anonymous

Depending on the business, location may be critical, especially for walk-ins. Otherwise no.

Jan 21, 2010 12:42 AM #4
Rainmaker
231,945
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Russel-

You make an excellent point. It does make one's mind wander to Circuit City, why they went OB, how many business that's happening to now, as well as possibly wondering (while we're on the subject of business bankruptcies), how long the new business will be there!

This sort of thing happens a lot and really takes people away from the message!

Thanks for the kitty fix!

--Sara in San Antonio

Jan 21, 2010 01:57 AM #5
Rainmaker
1,491,619
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Short Sale - CDPE, REDS

Benefit....what's in it for ME ? I may drive a while if it has a benefit...it's the best fitting, tasting, looking...location is nice...but ohhhh those out of the way places that have something special to offer !

Jan 21, 2010 05:58 AM #6
Rainmaker
284,882
Carra Riley
Realty ONE Group Premier Colorado - Denver, CO

Russel...Since you have limited time to "grab" your audience, you need to have quick hitting, informative content or you have wasted your time.  I think its about you and what you have more than the location.

Cosmic Cow

Jan 21, 2010 10:36 AM #7
Rainmaker
271,598
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Yeah it is like picking your battles, I chose a battlefield where I will win most of the time, so I focus on what we do differently then other agents. I promote my benefits while showcasing the contrast between us and our competition.

Jan 21, 2010 12:28 PM #8
Rainmaker
1,105,667
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I was a member of a networking group for two years and I know exactly what you mean.  It always surprised me how people misused their 60 second opportunity to educate the others about their business and what type of referral would be best for them.  There was one lady who each week repeated her business name, address, hours of operation...every week her 60 second chance to network went in one ear and out the other. 

Jan 22, 2010 04:16 PM #9
Anonymous
Anonymous

Hey, Folks.

Thanks for stopping by and commenting.

I have read all the comments, but since this post is rather old, rather than making comments here in my post to each and every one of you, I'll just let everyone know that I have read all the comments and if there are any questions, I'll answer those below. Otherwise I'll simply post this comment and then head over to your blogs soon to visit and do some reading and commenting. I hope you'll have a nice welcome mat out for me!

Don't forget to let your cat come out to play with all the other ActiveRain kitties. Your cat-friendly dogs can come, too!

If you need a great cat book, get yourself a copy of Peg Silloway's The Cat Lover's Book of Days.

Hope all is well with everyone.

Mar 27, 2010 08:47 PM #10
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Rainmaker
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Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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