QR Codes - the New Direction of Real Estate Advertising

By
Real Estate Broker with john greene, Realtor

Katherine Tarbox posed a question in her blog - asking us to share the most creative ways to market a listing.  While I answered her blog, I felt it important to share this new technology.

I'd like to tell you about a new and creative way to market not only a listing. but a town, an agent, whatever your little heart desires.  

What is it you ask?  Well, see for yourself.  You've seen them on something???  What was that again, where have I seen them?  That's right, on that UPS package.  They were up until just recently used primarily for tracking packages.  Now they will be used for tracking everything! 

 

Scan the code.

This will require however, that you download a free QR Reader in order to conveniently scan this code, which in the near future you will begin to see pop up everywhere.  Your camera enabled phone will focus on the code and pull up the information without you having to type in a thing.  No more errors mistyping a number or letter etc.  Simply scan and it will appear!  The code can be placed on listing sheets to go green!  On yard signs, on advertising, websites, blogs, etc.

The code can be registered with Google so you can identify the exact location. You'll also be capable of receiving tracking information back as to who scanned it, and where, to ensure marketing efforts are working for you.

You can use this to market listings, virtual tours, neighborhood tours, agent information and more.  Use your imagination, the list goes on.  

This may just be the new e-mail, Facebook, Twitter...you get the picture.

For more information on QR codes and making them work for you -  contact Qonnect.  I'm a believer.

 

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  1. Charles McDonald 09/14/2010 01:46 PM
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Topic:
Real Estate Technology & Tools
Location:
Illinois
Groups:
Gadgets, Tools, & Extras
Rainmaking - Internet Marketing Strategies
Tech Corner
The Art Of Marketing You
Tags:
qr codes
art of marketing you
creative marketing

Comments 8 New Comment

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Rainmaker
58,677
Ann deVane
Naperville Real Estate, GRI, CNC, ePRO
john greene, Realtor

Marcia,

You're welcome.  It gets harder and harder to stay cutting edge these days.

January 23, 2010 10:56 AM
Rainmaker
238,291
Gene Allen
Realtor Hampton Roads Real Estate
Resh Realty Group

Can you keep up with everything or just try and stay aflot as I do.

January 25, 2010 07:29 PM
Rainmaker
58,677
Ann deVane
Naperville Real Estate, GRI, CNC, ePRO
john greene, Realtor

Well, I like to think I stay on the cutting edge.  I'm sure there's a lot out there I miss, but trying to stay apprised and incorporate the items of value is key.  This one I feel changes the landscape of real estate and marketing in general.  Time will tell.

January 25, 2010 07:44 PM
Rainmaker
992,680
Charles McDonald
Charlottesville Real Estate Solutions

We are just starting to get a hint of this....

Have not seen you on AR for some time

 

your friend in Charlottesville

September 03, 2010 09:01 PM
Rainmaker
314,400
Dave Halpern
Louisville Short Sale Expert
Keller Williams Realty Louisville East (502) 664-7827

Ann, QR codes are up and coming. Early adapters will get ahead of the curve.

QR

October 05, 2010 06:20 PM
Anonymous
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Rainmaker
58,677

Ann deVane

Naperville Real Estate, GRI, CNC, ePRO
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