2010 is looking to be a fantastic year as a real estate virtual assistant. The beginning of the year is (or just before) is always a busy time to listen and consult with possible new clients and other real estate professionals seeking to make some real changes, try out a VA, or are just desperate for some help.
During that time its typical to hear many of the same questions, and some questions usually leads us down a path of conversation that is unfamiliar to many agents, that comes after “How many clients do I have?” and “What do I do for them?”
Answering that question can be hard because every client has a slightly different business model, market & location, and needs. So the answers vary. That got me to thinking. How do you see a virtual assistant fitting into your business model?
I work with real estate Teams, Brokers, Top Producer’s, New Agents all with varying needs. So let’s break it down just a bit so you can see how a VA can be customized to fit your business model, and what to look for when interviewing VA’s.
Real Estate Teams: Virtual Assistance for real estate Teams is a VERY collaborative effort on everyone’s part. Communication and systems are an absolute must. There usually must always be a team manager that leads in the delegation or it should be broken down into areas of delegation for different members of the team. Calendars, planning, and conference calls are plenty. Your VA should be aware of how your team works together, and is not easily overwhelmed with working with different personalities and work styles. If learning technology is difficult for most everyone on the team, an in-office support team member might be a good first choice.
Broker Level: Communication and goal setting should be clear from Broker to Agents. Virtual Assistance at the Broker Level might mean seeking a VA with a Multi-VA Team, not a sole VA. However, a VA can be the center of your online and offline management, coordinating transactions, achieving your standards for marketing, and offer additional suite of virtual tools to aide in recruiting. A VA can also be available for any joint company branding, marketing and social media efforts. Once again processes & systems must tied and true to be the most cost effective, but a VA can help bring it all together in your office.
Experienced Agents: Experienced agents may not have the need to re-create the wheel with systems, many are in place, but streamlining, and advising on old, tired marketing practices and vendors is key. Keeping on top of technology, implementation and becoming more efficient with online practices is key to partnering with a VA.
New Agents: Starting from scratch and getting off to a great start can be a challenge in the industry of real estate for a new agent. Building a brand that is identifiable, and individual & separate from your franchise is key to building a business that will stand the test of time and carry you through the ups and downs of real estate. A VA can help you decide and expedite a plan for your investments into your marketing, websites, blogs and other necessities. They can help match your work-style to the social media that compliments you, and enhances your relationships online & off, builds your Sphere of Influence, and helps you manage and start your database.
Business Models can be further defined by niche models like Luxury Home Agents, and Foreclosure Agents for example.
As you can see, the needs can be broad for your business model. Knowing where to start adding in leverage, support and productivity does take some time and thought, but you’ll know when you have found the right match when your VA can help you customize and grow your real estate business model.
Copyright 2010 Laura Monroe | Real Estate Virtual Assistant| Creative Agent Solutions.com