Your Home Staging Niche...Have You Found It?

By
Home Stager with Staged First Impressions

After writing the blog about my successes and failures, I came to the wonderful realization that I had finally carved out a niche for myself here in New Hampshire. I enjoyed 26 years of cardiology nursing before switching over to home staging, so I knew a little about specializing. I got a broad nursing education, but then narrowed my work experience down until I reached a point where I was pretty darn good at something! 

maze

Remember those mazes that you did as a kid when you were on a long car trip? You took your pencil and moved it along the paper until you came to a "road block", then you'd have to backtrack and find the path without blocks, and finally you'd get to the End. Ha! Satisfying.

Here is my work maze: I've gone thru vacant staging, occupied staging, model staging, $2.2 million dollar to $300K home staging, staging consultations and staged photography. I started out rather broad then narrowed my work experience again until I've reached a point where I'm pretty darn good at --Staged Photography.      I LOVE IT!!

There are so many home stagers at Active Rain who create gorgeous spaces from vacant properties. Now we have a Vacant Stager's Group dedicated to these business owners. It requires inventory and/or furniture rentals, monthly billing, trucks, deadlines, elevators, parking out front of buildings hoping you don't get towed...am I being clear? It's a tough home staging niche!

Nan Hayes offers training classes for Certification in Relocation & Transition Specialty, CRTS. This organization helps 55+ residents with relocation and re-organization. National Association of Senior Move Managers, check out this site if this sounds interesting to you. If you'd like to learn more, check out Nan's website or email her at nhayes@moveseniors.com

If you're a new stager trying to figure it all out-- try different staging projects. See what works for you in your area. Find out what you're good at, and what you're passionate about.

Grab hold, work hard, speak the universal language called kindness...I wish you great success.

              Have you found your niche?

 

 

Staged First Impressions, Home Staging in NH. Offering Staged Photography to market homes for sale.

What is Staged Photography?

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Comments 19 New Comment

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Rainer
251,100
Cindy Lin
Staged4more Home Staging & Redesigns // EcoJoe

hey

it's so important to get a niche! i am glad that you've found yours. i am still trying to reposition myself, although i have been in the business for 1.5 years now and i am fairly comfortable and pretty much just focus on 1.5 mil and below. it helps when i purchase inventory and that kind of mindset helps when i take jobs. it also helps to define what kind of clients that i want to work with and who i need to target for my marketing.

cheers,

cindy 

July 14, 2007 04:51 AM
Rainer
52,713
Sue Argue
NH Home Stager
Staged First Impressions

Thank you all for reading and taking time to leave a comment. Yesterday I spent the day at the beach with my kids and then went to an art opening for my daughter Sara in Portsmouth NH. Life is good :) so I'm sorry I haven't been commenting back to each of you.

Do you have more than 3 different types of services offered on your website? Do we need a plethora of services in order to sound professional?

July 14, 2007 08:58 AM
Rainmaker
268,885
Kathleen Lordbock
Keller Williams Realty Professionals
Short Sale & Staging Specialist
Have had many niches in my past but right now am still trying to educate the public in the Brainerd Lakes area of Mn - what is home staging and how will it help you (homeowners & Realtors) . They aren't getting it yet - so therefore no  niche to pick from.  We are a full service staging company & will narrow it down as we go.
July 15, 2007 07:57 PM
Rainer
52,713
Sue Argue
NH Home Stager
Staged First Impressions
Keep plugging Kathleen. Each area has its first stager that shouted from the rooftops. 
July 16, 2007 08:56 AM
Rainer
184,104
George Tallabas
Idaho Real Estate
RE/MAX Advantage
Great job Sue as always....you rock AR's world!
July 16, 2007 05:22 PM
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Rainer
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Sue Argue

NH Home Stager
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Additional Information

Staged First Impressions,
A New Hampshire home staging company.
Find answers to home staging questions, and see examples of what home staging can do for you. Pictures say a thousand words, so come on in, and check us out.

We're here for you, NH.





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