Your Home Staging Niche...Have You Found It?

By
Home Stager with Staged First Impressions

After writing the blog about my successes and failures, I came to the wonderful realization that I had finally carved out a niche for myself here in New Hampshire. I enjoyed 26 years of cardiology nursing before switching over to home staging, so I knew a little about specializing. I got a broad nursing education, but then narrowed my work experience down until I reached a point where I was pretty darn good at something! 

maze

Remember those mazes that you did as a kid when you were on a long car trip? You took your pencil and moved it along the paper until you came to a "road block", then you'd have to backtrack and find the path without blocks, and finally you'd get to the End. Ha! Satisfying.

Here is my work maze: I've gone thru vacant staging, occupied staging, model staging, $2.2 million dollar to $300K home staging, staging consultations and staged photography. I started out rather broad then narrowed my work experience again until I've reached a point where I'm pretty darn good at --Staged Photography.      I LOVE IT!!

There are so many home stagers at Active Rain who create gorgeous spaces from vacant properties. Now we have a Vacant Stager's Group dedicated to these business owners. It requires inventory and/or furniture rentals, monthly billing, trucks, deadlines, elevators, parking out front of buildings hoping you don't get towed...am I being clear? It's a tough home staging niche!

Nan Hayes offers training classes for Certification in Relocation & Transition Specialty, CRTS. This organization helps 55+ residents with relocation and re-organization. National Association of Senior Move Managers, check out this site if this sounds interesting to you. If you'd like to learn more, check out Nan's website or email her at nhayes@moveseniors.com

If you're a new stager trying to figure it all out-- try different staging projects. See what works for you in your area. Find out what you're good at, and what you're passionate about.

Grab hold, work hard, speak the universal language called kindness...I wish you great success.

              Have you found your niche?

 

 

Staged First Impressions, Home Staging in NH. Offering Staged Photography to market homes for sale.

What is Staged Photography?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Groups:
Stage It Forward...
Tags:
staged first impressions
staged photography
nh
home staging
new hampshire
active rain

Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the lock to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainmaker
1,056,192
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Having a niche is so important.  Before I got into real estate I practiced law - I started do real estate law -- condominium converstions -- that was fun!  Then, I started specializing in environmental law and superfund cases -- I travelled all over the US  -- that was fun!  Then, I found that I loved mediation and it was far better than litigation and that was gratifying.  Then, I moved to NH and didn't want to take the bar again so I got into real estate.  I found a niche --working with buyers only!  It requires a very different set of skills -- and it is very rewarding.  I still find once and a while I feel like I am somewhere in that maze!

Jul 12, 2007 10:20 PM #1
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Every niche you've mastered has strengthened the next one. You're a very smart lady, Joan.
Jul 12, 2007 10:27 PM #2
Rainer
8,149
Sue Shockley
Setting the Space - Plymouth, MA
Sue thank you so much for this post.  My partner Brenda Thomas and I have been looking for fake flat screen tv's. for media rooms.  Also we have been getting alot of vacant staging requests.  So the vacant staging group should turn out to be a great resource also!  Thanks again for the info and the encouragement to find my niche! Sue
Jul 12, 2007 10:30 PM #3
Rainmaker
217,670
Joan Mirantz
Homequest Real Estate - Concord, NH
Realtor, GRI, CBR, SRES - Concord New Hampshire
Hi Sue...You really have found your niche'. Your photos just "shine"
Jul 12, 2007 10:38 PM #4
Rainer
186,217
Judy Kincaid
Tampa, FL

Sue -- My niche is staging the "diamond in the rough" types of homes....I just love uncovering the hidden potential.

From the stunning photos of your work, it is obvious that you have definitely found your niche in staged photography.  I had never even heard of that "niche" until I read your blogs.  By staged photography, does that mean you stage a room for the purpose of photographing it and then de-stage it after the photo shoot?  Perhaps you will consider writing a blog explaining who your target market is and how you market your services to them.  I would love to know more about this particular niche.

Jul 13, 2007 12:26 AM #5
Rainer
42,191
Susan Smith
Rooms That Work LLC - Sandy Hook, CT
While I haven't found my staging niche yet...I can look back at my marketing career thus far, and although there have been some bizarre twists and turns, I have NO REGRETS!  I'm looking forward to the next few years to see how I fine-tune my staging chapter!  Life's short...go long!  Great post!
Jul 13, 2007 06:42 AM #6
Rainer
45,156
Sandra Hughes
Redesigned Spaces - Northern Virginia - Fairfax, VA
Redesigned Spaces - Fairfax County, Virginia
Sue, I am working on finding my niche but want to try it all first!  I have the same question as Judy - I want a better explanation of what you do when you do a "staged photography" - is it combined with you bringing in props and renting them or you just bring it in for the photo shoot?  Looks like furniture is also arranged differently as well.  Seems like it "might" be regular staging but with killer photo's to boot?
Jul 13, 2007 07:59 AM #7
Rainer
143,449
Juliet Johnson
Vizzitopia - Ponte Vedra Beach, FL
Jacksonville Social Media Marketing

This so interesting, guys.  We say we makes homes as generic as possible.  Then we say no project is too big or too small.  The money is in vacants, but the creativity is in working with whatever the homeowner already has.  But, you're saying the niche is the place where your passion is ... could it be something as small as "table settings"?  I think mine used to be "period appropriate", but I find it a straightjacket and limiting.

 <laughing> I've just remembered a Flipper who's fixation was napiery.  She painted an entire floor to lead to a WOW for a table cloth in the dining room!!

Isn't this a great business?  Are there as many nuts in other spheres?

Jul 13, 2007 08:19 AM #8
Rainmaker
299,622
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Awesome post Sue! 

I am right there with you - focusing on a portion of this business that really speaks to me, enriches me and my clients and makes life more interesting and fun.  So far I'm honing in on educating at this point and I really like doing consultations and meeting my clients, getting to know them and their needs, their families and situations.  I'm a people person, love being around them immersed in conversation, in fact I'm on my way to coffee right now with a group of girlfriend's from my old work place to re-charge! I love Staging YES! But there are truly many avenues on which to head down.  This post spoke to me my friend! Thank you for sharing your wisdom.

 

Jul 13, 2007 10:00 AM #9
Rainer
144,369
Maureen Maureen
Orangeburg, NY
I have kind of found a default niche.  I work with a lot of FSBO's.  I do the staging, photography and virtual tours.  I love FSBO's they are generally a really hands on group. I love a handy homeowner.    
Jul 13, 2007 11:31 AM #10
Rainer
144,369
Maureen Maureen
Orangeburg, NY
Sue - I think you should just be a front door stager.  Your front doors are off the hook!  Your slogan could be staging NH one door at at time. 
Jul 13, 2007 11:32 AM #11
Rainmaker
299,622
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes
I agree with Maureen - I want you to come do my door!
Jul 13, 2007 02:48 PM #12
Rainmaker
315,766
Monika McGillicuddy
Prudential Verani Realty/Hampstead - Hampstead, NH
Southern NH & the Seacoast Area
Photography is a hobby of mine but before real estate, I can barley remember when that was, I worked in special education.  I'm still looking for my niche....teaching...selling... doing a little bit of everything.
Jul 13, 2007 08:01 PM #13
Rainer
89,076
Val Allocco
Staged 2 Sell New York & Long Island - Northport, NY
HSE; ASHSR - Home Stager, for Manhattan, Brooklyn & Long Island

Sue, I agree with you completely about finding your 'niche' and I have seen your photos and you truly do excel with that!  I 'fell' into my niche (vacants) quite by accident - I wasn't getting calls on anything but vacants for months!  I really DO love them however and when you are good at something, you need to put most of your efforts behind that in order to excel!

Great post!

VAL

Jul 13, 2007 08:26 PM #14
Rainer
254,861
Cindy Lin
Staged4more Home Staging & Redesigns // EcoJoe - South San Francisco, CA

hey

it's so important to get a niche! i am glad that you've found yours. i am still trying to reposition myself, although i have been in the business for 1.5 years now and i am fairly comfortable and pretty much just focus on 1.5 mil and below. it helps when i purchase inventory and that kind of mindset helps when i take jobs. it also helps to define what kind of clients that i want to work with and who i need to target for my marketing.

cheers,

cindy 

Jul 14, 2007 04:51 AM #15
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager

Thank you all for reading and taking time to leave a comment. Yesterday I spent the day at the beach with my kids and then went to an art opening for my daughter Sara in Portsmouth NH. Life is good :) so I'm sorry I haven't been commenting back to each of you.

Do you have more than 3 different types of services offered on your website? Do we need a plethora of services in order to sound professional?

Jul 14, 2007 08:58 AM #16
Rainmaker
268,838
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals
Have had many niches in my past but right now am still trying to educate the public in the Brainerd Lakes area of Mn - what is home staging and how will it help you (homeowners & Realtors) . They aren't getting it yet - so therefore no  niche to pick from.  We are a full service staging company & will narrow it down as we go.
Jul 15, 2007 07:57 PM #17
Rainer
52,713
Sue Argue
Staged First Impressions - Hampton, NH
NH Home Stager
Keep plugging Kathleen. Each area has its first stager that shouted from the rooftops. 
Jul 16, 2007 08:56 AM #18
Rainer
184,112
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate
Great job Sue as always....you rock AR's world!
Jul 16, 2007 05:22 PM #19
Anonymous
Post a Comment
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the truck to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Show All Comments
Rainer
52,713

Sue Argue

NH Home Stager
Ask me a question
*
*
*
Spam prevention

Accessibility option: listen to a question and answer it!

To submit the form,
drag the world to the circle on the side.

Type below the answer to what you hear. Numbers or words, lowercase:

Additional Information