The Gift That Keeps On Giving (More Referrals to You)

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Education & Training with Consistent Clients

In my coaching, I am dedicated to helping the Realtors® I work with build a business based on referrals and repeat clients. I know how much of a difference it made in my own life when I was selling real estate – I went from having the undependable ebb and flow of a real estate business based on my own strenous marketing efforts (lots of business when I was broke and marketed my rear end off, but no new business once I got my head above water again) to one that I could depend on year-round, regardless of the market.

One tool that I used, and recommend a lot here on my blog, is sending unexpected gifts to your clients. Rather than spend my marketing budget on newspaper ads and other things that were industry standard, but didn’t seem to consistently generate business, I spent those dollars on treating past, current and potential clients like gold.

Here is another gift idea that can be used  as a gift for clients that have just closed with you, and is really appreciated: People who buy a home (or sold with you and will most likely be moving into a new home) almost always have the desire to turn this house into a home. Whether they ever decorated or remodeled in a previous house, most unconsciously have big plans for their new home. So a 1 or 2 year subscription gift to a high-quality magazine like Architectural Digest gets them excited.

This does several things:

  • You’re surprising them with a gift, so you’re front of mind again
  • The gift is related to their home, and offers value by giving them ideas, tips and information they can use for their home
  • Most people will put this magazine on their coffee table, where they’ll see and be reminded of you. In fact, if you’re able to get the publisher to put a gift label on the magazines – something like “Compliments of Rich Rogala, Realtor®”, they’re likely to tell their friends and family about you as well.
  • Finally, this gift will land in their mailbox every month, and they’ll continuously be reminded of you. If you’re keeping in touch in other ways too, you’re very likely to generate a lot of referrals from this one client, and will be the Realtor® they think of the next time they’re ready to move.

Rich Rogala - real estate marketing coach on Facebook

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rich rogala
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real estate gift ideas

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Rainmaker
179,303
Kristyn Grewell
Edmond, OK Homes, Oklahoma Relocation Services
CENTURY 21 Goodyear Green Edmond, OK

I too like giving gifts to past clients.  I use a campaign in Sendoutcards.com that is done automatically for me.  I activate it at closing and they are sent 12 cards in the next year.  Of those 6 have candy or cookies with them.

January 27, 2010 09:40 PM
Rainer
50,794
Rich Rogala
Real Estate Marketing Coach
Consistent Clients

SendOutCards is a great service as well. I do like that they offer more than just cards, but cookies, candies or gifts too. Anything that keeps you in touch with them automatically is a handy service.

January 30, 2010 11:17 AM
Rainmaker
993,501
Evelyn Johnston
Super Agent, Probably the Best Agent in the Galaxy
Elkhart County Subdivisions, LLC

This is a great idea Rich!  I really like it alot!

February 01, 2010 10:18 PM
Rainer
28,415
Vince Sadler
Dream Town

Hi Rich, I am currently working on building my business based on referrals. Nice post!

January 28, 2011 10:11 PM
Rainmaker
1,092,496
Joe Jackson
Clintonville and Central Ohio Real Estate Expert
Keller Williams Capital Partners Realty

Thanks for the good tips on refferals

December 25, 2011 08:15 AM
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Rainer
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Rich Rogala

Real Estate Marketing Coach
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