The Power of Active Rain – Connections are made every day!

Real Estate Assistant with Malfi Marketing Solutions ~ for real estate professionals

The Power of Active RainLisa Udy asked in her blog post entitled The Power of Active Rain Contest that we put together a blog post to share the benefits and the Power of Active Rain.   It's funny because I didn't have to think long or hard on this oneat all and have been in the process of sharing this post with all of you to illustrate Lisa's point exactly and here's how I harness the Power of Active Rain.

Since joining Active Rain in August of 2008 my business has more than doubled and it has not only brought me new clients but friendships that go beyond what I could have ever imagined.

These friendships are not just casual friendships but people I can call on and depend on at any given time.

Whether I have a question about a tool that can be incorporated into my blog posts and I'm calling Brad Andersohn; or I am collaborating with Rebecca Levinson with either my new client or hers to establish best practices for marketing and social media; I'm talking and catching up on the phone with Jason Crouch, someone who since day 1 of joining Active Rain inspired me with his writing and since then has been a mentor to me in many ways by always encouraging me; or countless other examples of the great support you receive from members both online and offline.


I recently had two amazing experiences from my participation on Active Rain and these 2 experiences reinforced for me the Power of Active Rain:

Margaret Rome 

Example 1 - Margaret Rome

Last Wednesday, I received a surprise call from our very own Margaret Rome.  The reason she was calling was because she was made aware of my blog simply by a comment made from another Active Rain member that was indexed by Google.  This blog post was from 2008 and she liked the post so much along with all the comments and interaction that came about from the post that she decided to call me directly to share how much she liked it.

I have three points to illustrate the Power of Active Rain and why I think being part of the Active Rain blogging community is important to your business and for those of you still on the fence about blogging here's what will happen to you:


The Power of Active Rain - Point 1

It will get you indexed by Google and the search engines and while you may not think that's a big deal - it is. (Afterall that's how Margaret found me.)  Being indexed by Google and all the search engines allows consumers a better chance of finding you when they type in the key words that appear in your blog posts, website and any content you post on the internet and Active Rain.  It will bring you subscribers and will help you engage with those interested in what you are writing and sharing about your experiences, real estate, and life. 

The Power of Active Rain - Point 2

It will  create a connection with your readers.  Before Wednesday, I knew of Margaret Rome but I didn't know her.  Just by her taking a few minutes out of her busy day to call me - a connection was started.  We've heard each other's voices and shared our blogging experience and similar people we interact with - I am now connected to Margaret in a very personal way and that is because of my blog on Active Rain.

The Power of Active Rain - Point 3

It will bring you business.  Since I started blogging on Active Rain my business has grown by leaps and bounds.  Did it happen the first week I joined?  No, but it did happen in a relatively short time due to my efforts in sharing my experiences and advice via my blog posts.  I consider each and every one of my blog posts as my way of giving back to a community of members that gives to me every day - in sharing experiences, advice, and the education I receive from regularly interacting with members that speak and connect with me on things that are important and meaningful to me.  That is where the true value and Power of Active Rain comes shining through!

To this point above, I will share my second example.


Chris and Stephanie Somers - The Somers Team

Example 2 - The Somers Team

After being on the network for just short of 1 year, I attended my first RebarCamp that was held in Philadelphia.  There I was able to meet and interact with a few members that had been interacting and reading my blogs.  In particular it gave me the opportunity to meet and connect with The Somers Team. After that event I received a call and together Stephanie and I figured out how I could support their marketing efforts in a way that would allow them to put even greater focus and attention on their clients and grow their business.  Since August, we have partnered together to create even greater success for the Somers Team.  But don't take my word for it - visit their blog and see how they are harnassing the Power of Active Rain for their business.

Now, for the most part I work virtually and I will never really meet my client's face to face, except maybe on Skype, however, I am fortunate enough to have the Somers Team located just 25 miles south of my home office.  The Somers Team invited me to a local wine tasting and dinner last night in Lambertville NJ and it was so great seeing them again and furthering our connection.

Just having the opportunity to be around them I felt their energy and how they truly love what they do! Yes, Active Rain is what brought the Somers Team and I together.  Not just because we were part of this network but because we chose to interact and engage on this network and when they met me - they knew me and I knew them.  That is the Power of Active RainActive Rain builds connections.

If you are new to Active Rain or you have not yet joined, I invite implore you to explore other bloggers on this network and you too will discover similar Active Rain Blogging Success stories to mine.  I am confident you will see great things happen in your business by joining and participating on the Active Rain network.   So just like Lisa Udy is challenging the members here to share their story in an effort to convince people in small towns around the country and specifically "Grace Idaho Real Estate Agent" about the Power of Active Rain;

I am challenging you to do the following 3 things:

Search Join Connect

  • Use the search feature in Active Rain to explore for yourself some great topics (there's something here for everybody), bloggers, resources, and success stories
  • Join the Active Rain community and grow your business in ways you never would have imagined.  I have proof in my business and the connections I have made that Active Rain works!  I invite you to call me or stop by my blog for some helpful marketing tips and leave a comment letting me know you're here - because everyone deserves a welcome and I want to know you're here.  
  • Joinread, comment, connect and get comfortable -  you will find your blogging voice and know we look forward to hearing it!

I think there are some amazingly talented real estate professionals, bloggers and educators on the Active Rain network and something tells me that 172,436 members as of this blog post (and still growing) can't be wrong!  They are all harnassing the Power of Active Rain for their business and you can too!

In one of  Brad Andersohn's recent blog posts he shared something I think is worth rementioning:

"YOU have the power and ability to lead, motivate, inspire, and help other people.  YOU are making a difference in the world, in YOUR community, and in YOUR industry."  "YOU are a Rainmaker!"  Brad Andersohn

 To sum it up - there is without a doubt Power in Active Rain!

Feel free to share in the comments below (along with submitting your own post to the Power of Active Rain blog post content) the positive experience you've had by being a member of the Active Rain community - whether a friendship, business, education, referrals, indexing, or simply the great feeling you experience by interacting with like minded professionals.  I know my readers and subscribers will appreciate your thoughts and advice.

I also want to thank all those who stop by to interact on all my blog posts YOU are what keeps me here and coming back after my workload takes me away for periods of time.  Thank you!


Other helpful blog posts on the subject of The Power of Active Rain and  making connections:

Advice for Consumers - Write with the consumer in mind.

Frequency is Key

The Helpers High

Marketing is a lot like exercising


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If it's not evident to you by now, consumers are very knowledgeable and computer savvy and are using the Internet to not only search for homes but for real estate agents and real estate professionals who they feel are like minded and can lead them to the results they are looking for.  

As we all know, there are only 24 hours in a day to get it all done...are you focusing on the right stuff to grow your business and meet your client's needs? Contact us today to get started!

Ready to take your Marketing to new levels? Anne Marie Malfi ~ Malfi Marketing ~ Copyright 2011




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R.E. Renée (Renee) Hoover, Realtor
Poconos, Pike, Wayne, Monroe Co
Century 21 Geba Realty, Milford, PA

Anne Marie, there is a lot of power in Activerain.  But, I must say, in your situation, there is a lot of power in "Anne Marie."  You consistently post well thought out blogs that are well put together and informative.  So, your taking the time, and working this hard has paid off for you, and Activerain has been a vehicle to give you exposure.  That is my humble opinion.

January 29, 2010 06:52 PM
Margaret Rome, Baltimore Maryland
Sell Your Home With Margaret Rome
HomeRome Realty-Author "Real Estate the Rome Way" 410-530-2400

Hi Anne Marie..Thanks for the mention. I found this post  in my inbox..Take a look:

Google Web Alert for: Margaret Rome


Real estate blog entries tagged with margaret rome by Anne Marie ...
All the blog entries on the ActiveRain Real Estate Network tagged with margaret rome by Anne Marie Malfi, Real Estate Marketing Consultant/Virtual Asst, ...

January 30, 2010 12:19 AM
Chip Jefferson
Gibbs Realty and Auction Company

I hope all the snow doesn't cause you too many problems today. I am so ready for some warmth and spring.

January 30, 2010 06:52 AM
BethAnn Long
Realtor, e-PRO, Spokane Wa Real Estate
RE/MAX Inland Empire

So very true!

Active Rain is so great for business, friends, therapy and life in general! :)

January 30, 2010 06:38 PM
Sheila Kennedy
J29 Project

It is so awesome to hear about all of the success stories you have had and will continue to have.  People seek you out because you are amazing.  AR is an fabulous forum for education, relationship building and a platform to tell your story.  I haven't regretted a minute of being on Active Rain this year and can't imagine where my business would have been without it.  I wish you continued good luck Anne Marie and look forward to your next post.

February 01, 2010 09:34 PM
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Anne Marie Malf

Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA
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Additional Information

A “Marketing” Virtual Assistant that will partner with you to increase your online and offline marketing. This blog is where I will share everything from helpful marketing, branding, time management tips and solutions to tons of advice, motivation and inspiration so that you are working smarter - not harder! I look forward to getting to know you and your business more.

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