Let's FACE It - You Should Use Your Image To Promote Your Brand!

By
Real Estate Agent with RE/MAX Haven - Northeast Ohio Real Estate Specialist

Let's FACE It - You Should Use Your Image To Promote Your Brand!

(Or It Is About You...If You Want To Get The Job!)

Love the recent post by BethAnn Long about pix on signs...I laughed along with hundreds of others, but I think her post IS about me! Seriously though, I use pix in my advertising as much as possible.

I use my picture a lot, online, on biz cards & signs & flyers and everywhere I can! It's not about vanity...it's about branding and awareness.

Here are a few reasons why I'm pro-pix:

1.       Many people can't remember a name but they can remember a face.

2.       It helps me make as many friends as possible, and I work with friends whenever possible!

3.       Strangers become acquaintances before we have even met. (Weirdos are weird even without a picture, don't even start on that topic!)

4.       Face recognition is part of my branding strategy. I bank on my smile and individuality!

5.       I want people to recognize me and have a level of comfort even before they meet me, so they can be at ease.

6.       It's a fact that some people decide they like a person as soon as they see them...this either wins a client or saves everyone time - LOL!!

7.       Online, a face is a key factor for increasing transparency and trust. As a client, would you prefer this avatar Dawn Maloney CDRS Elite Avataror this one Sold House

if you were trying to get to know an agent to help with your most expensive asset?

Just my opinion!

I'll be the first to admit, it does take effort to keep that photo professional and updated, especially as often as hairstyles and fashions change, but it's a valuable tool if handled right.

Is it ALL about you? Of course not, but if you want to be remembered and chosen as their next agent, use your picture. The results can be very positive!

Let's face it - you can overdo the pix thing and it can be obnoxious and tacky if done in poor taste.

Do it right, do it with dignity, and be the agent of trust whose face, name AND number they will remember!

 

 

Posted by

Dawn Maloney, REALTOR®, Member of The Institute for Luxury Home Marketing
RE/MAX Haven Realty

Best Listings from Dawn Maloney, REMAX Haven Realty    Direct:  (330) 990-4236         Email: dawn@dawnsold.com

"Distinguished by Service" Helping home buyers and sellers in Summit, Portage, Stark, Medina, Wayne, Lake, Geauga and Cuyahoga Counties since 2003. Dawn Maloney, REALTOR® | RE/MAX HAVEN| (330) 990-4236 | All content ©2006-2014 by Dawn Maloney, REALTOR® unless otherwise noted.

Disclaimer: Information contained in this post is deemed reliable on the date of publication, but it is not guaranteed and it is subject to change without notice.

 

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Topic:
ActiveRain Community
Location:
Ohio
Groups:
Club Chaos
Photography
Realtors®
The Art Of Marketing You
"Whacked"!!!
Tags:
photos
branding
brand identity
online persona
marketing

Comments 72 New Comment

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Rainer
126,227
Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173

I don't get the picture thing. Does nothing at all for me. I list my boys on AR not because I don't want my picture I would rather show folks why I will do a great job. I do it to help my boys

January 30, 2010 06:58 AM
Rainmaker
105,856
Marianne Cherico
Home Stager -Massachusetts and Rhode Island
Interiors by Marianne Cherico

I also think that a picture makes it more personal. I think that people like to do business with someone they feel they know and pictures help brand us. It seems to me that it is a personal  choice where to use the pictures. Everyone's marketing style is different.

January 30, 2010 02:21 PM
Rainmaker
398,592
John Cannata
Texas Home Mortgage - Purchase or Refinance
214-728-0449 http://TexasLoanGuy.com

I completely agree with you. I think its important to have your picture on cards, websites, etc. I've had this discussion before with agents. Some just don't feel that a picture is necessary.

February 01, 2010 12:59 PM
Rainmaker
312,527
Carol Culkin
Overland Park
Reece & Nichols

Dawn - This is also why agents need to update their photos from time to time.  There is an agent in my local area who advertises with her face posted everywhere, the only problem is that the sultry picture with her Farah hairstyle has not been changed since the late 70''s. She's no longer Gag me.  She is no longer the vixon she once was either. There is no face recognition in this case. I guess some people just don't know how to grow old graciously. LOL.

February 02, 2010 09:04 AM
Rainmaker
340,269
Dawn Maloney
330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak
RE/MAX Haven - Northeast Ohio Real Estate Specialist

Carol, That is a very good point, and this is why I know I won't use my face on signs forever - it's EXPENSIVE to swap out a pix on a sign.

 

February 02, 2010 09:32 AM
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Rainmaker
340,269

Dawn Maloney

330-990-4236 Hudson Stow Cuyahoga Falls Silver Lak
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