Over the years we have cut back quite a bit on our print advertising for rentals. In fact, at HomePointe Property Management in the greater Sacramento Area we take out a full page ad in the Sacramento Bee on Saturdays only.
We are currently doing a market study to determine what the return is. Our preliminary results show that people are reading our ads in the Sacramento Bee Real Estate Rental Section.
I will report the final results of our study in later this month.
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