Does An Ad in the Newspaper Rent Houses?

By
Real Estate Services with HomePointe Property Management, CRMC

Over the years we have cut back quite a bit on our print advertising for rentals.  In fact, at HomePointe Property Management in the greater Sacramento Area we take out a full page ad in the Sacramento Bee on Saturdays only.

We are currently doing a market study to determine what the return is.  Our preliminary results show that people are reading our ads in the Sacramento Bee Real Estate Rental Section.

I will report the final results of our study in later this month. 

You can access the next blog here.

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105

rmachado@HomePointe.com

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Topic:
ActiveRain Community
Location:
California Sacramento County
Groups:
Landlord Issues
National Association of Residential Property Managers (NARPM®)
Property Management
Property Management
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Comments 15 New Comment

Anonymous
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Rainer
9,518
Nathan Reeder
Reeder Companies LLC

We manage over 100 units in the Chicagoland market (Northwest Indiana) and another 175 in the South Bend, IN market.  Near Chicago we can advertise strictly on CL via Postlets.com.  Postlets creates a very nice ad that automatically post to Hotpads, Yahoo, Google Base, and Facebook.  We also advertise on Realrentals.com. Realrentals has recently changed their format and we are thinking about leaving them.  We received leads from online only advertising throughout the holiday season.  I have put ads in the paper one week since Nov 1, 2009.  We have leased 14 units since Nov 1.  We only advertise print when we need an extra push.  The beginning of the month is a good time for us. 

The South Bend properties do advertise in the newspaper and forrent magazine.  They get some leads off the internet, but traditional works best in that market. 

February 10, 2010 05:46 PM
Rainer
227,208
Diane Rice
SFR, SRES, CNC
Diane Rice, Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL

Newspaper ads will draw many callers.... but most of them that call only do NOT pan out because they have an image projected in their minds and lack the details shown from our online presences.  We have found it to be a waste of money on the whole.

Thanks for asking the question Robert, and all of us here in Property Management look forward to hearing about the results of your study.

February 12, 2010 08:14 AM
Rainmaker
251,166
Robert Machado
CPM MPM - Property Manager and Property Management - Sacramento Area
HomePointe Property Management, CRMC

We should have something to share by the end of February.

February 12, 2010 01:59 PM
Rainer
11,468
Dave Kinkade
Home Locators Property Management Tampa Florida

We were spending roughly $3,000 every month on newspaper advertising here in Tampa.  After a great deal of debate, we cut the cord on newspaper advertisement and haven't noticed any reduction in our business.  The three primary things we do to get new tenants:

1. We decided to invest in our website and automated as much of our listings as possible.

2. Disciplined and regular posting of our properties on craigslist (Just like trying to 'time' the stock market, if you don't do it at regular pre-determined intervals you will not enjoy consistent results.)

3. NETWORKING!  Of the 70+ leases we do each month, roughly 30% of our applicants are referred by friends or other real estate agents.  Because we don't compete with sales agents, many of them will refer renters to us directly. 

 

Personally, I don't think people these days care about words.  They demand content.  They want lots of photos and video so they can shop from home.  If you don't change with the demands of today's customers, you are in danger of losing your market relevance. 

February 16, 2010 12:50 PM
Rainmaker
251,166
Robert Machado
CPM MPM - Property Manager and Property Management - Sacramento Area
HomePointe Property Management, CRMC

Dave,  I agree, you have to keep up.  This includes checking and rechecking all avenues that might achieve results.

February 16, 2010 07:38 PM
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Rainmaker
251,166

Robert Machado

CPM MPM - Property Manager and Property Management - Sacramento Area
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