Email address strategies that work

By
Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info

Email addresses are typically not something a lot of us give enough time creating.  Too often, we "Accept" a default email address or just use one we have used forever.

You already know all the sayings about first impressions and dress for success; yet have you ever considered what type of first impression your email address makes?

Many Realtors are control freaks, yet surprisingly, they don't take control of their email address!f  I hope to show you the reasons to change this!

Here are just some of the email addresses I have used:

 

  • JimPaulson@Micron.net;
  • JimPaulson@coldwellbanker.com;
  • JimPaulson@remax.net;
  • JimPaulson@topproducer.com;
  • IdahoNewHomes@hotmail.com
  • GoOwnIt@gmail.com
  • myemailspam@cableone.net
  • JimPaulson@GoOwnIt.com
I am a lot more strategic these days about my selection of email addresses.  I hope you can learn from some of my mistakes so you can control your online image better.

The first mistake I made was just using my name at my Internet Service Provider (ISP).  When the parent company quit offering email service, my email address ceased to exist!

The second mistake I made was being too tied to my company.  I used to think this was perfect since my email address said not only who I was, but where I was.  I was a die hard company man.  The day I left Coldwell Banker, my email died.  When I went to RE/MAX, I thought that was the "be all end all" company for me, so I repeated that mistake. Even for those of you that think you will never change companies like some of my friends, you may still loose your email if your Broker sells their company or merges with another company through no fault of your own!

My third mistake was using the email from a vendor.  I thought using JimPaulson@TopProducer.com was a cool email address since it wasn't tied to my Brokerage and I planned on always being a Top Producer so I thought I was covered again.  As their fees kept increasing and their service didn't appear to keep up, I dropped them and lost that email too.

One of my favorite email addresses I have ever created is MyEmailSpam@cableone.net.  I have had that for about eight years now and have checked it only once!  It is a perfect address for those online trials that require a valid email address.

I created accounts at both Hotmail and Gmail and use them for different reasons.  The IdahoNewHomes@hotmail.com was primarily used for my new construction side of my business.  The GoOwnIt@gmail.com was tied more to my Brokerage emails.  I have these pushed to Outlook so that I can use the additional functionality of that program and even had them pushed to my PDA.  What happens when Google (or someone else comes along) and takes over Hotmail?  I will loose that address yet again!

The solution to these problems is to buy your own domain that you control.  The best solution is to buy "YourName.com".  You will see that I don't because someone beat me to that over ten years ago.  If you are just starting your real estate career, I suggest having a "real estate nickname" that you can use to help differentiate your Real Estate life and communications with your personal life.  In hind sight, I should have been James in real estate and Jim in my personal life.  My friend Jack goes by John at work so he can differentiate why someone is calling.  This can also help with having two social networking accounts so your alter ego can come out privately.

I bought the domain www.GoOwnIt.com so I can personally control and direct the emails associated with it.  As I grow my company, I can use position based email addresses so as I grow and expand my company, I can just reassign their email and never loose the continuity of the position.

  • Sales@GoOwnIt.com
  • Referrals@GoOwnIt.com
  • Broker@GoOwnIt.com 
When one of my employees goes on vacation or gets promoted, we can just re-route that email instead of giving access to personal email accounts.  

If you need to buy your own domain, let me know since I am also a Pro Reseller for GoDaddy.com.

 

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Topic:
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Comments 110 New Comment

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Rainmaker
124,583
Matt Robinson
Pensacola Real Estate (850) 292-4000
ERA Emerald Coast Realty

I have the same problem with MyName.com because it is way too common.  I was able to get mattrobinson.org and mattrobinson.biz, but .com was taken way long ago.  I bet that guy gets sooooooooo tired of getting my e-mails, because I have people all the time telling me they sent it to myname.com. 

February 23, 2010 07:03 AM
Rainer
117,186
Beverly of Bev & Bob Meaux
Where Buying & Selling Works
Keller Williams Suburban Realty

You said it, Jim.

We have different e-mail addresses, but our main one is for me, Sold@BevAndBobHomes.com and my hubby is Bought@BevAndBobHomes.com

We have to use every space and every moment to promote ourselves.

Exhausting sometimes but essential all the time.

February 24, 2010 06:46 PM
Rainer
146,725
Gary Pike
Better Homes and Gardens Real Estate Metro Brokers

I like your post and it is great to read all the responses.  I have my own domain name as RealtorGaryPike.com and as long as stay a member of the NAR I can continue to use it.  Once I leave that affiliation I must stop using it as it will be a trademark infringement.

However, I also use a gmail account since they have some pretty nice features that seem to just get better all the time, ie Docs.  While some may say it is unprofessional to use a gmail email account if they keep expanding what their system will do I will continue to push forward using it.  It is also very doubtful that Google will go away anytime soon, which I can't say about my Brokers in this environment.

February 27, 2010 10:26 AM
Anonymous
dell gx620

I really liked your blog quite informative and interesting facts and figures you have discussed on your blog even the comments are very fruitful and helpful in enhancing the knowledge regarding the topic.

March 26, 2011 06:26 AM
Rainmaker
179,918
Jim Paulson
Owner,Broker
Progressive Realty (Boise Idaho) www.Progressive-Realty.info

@Matt, there is another Jim Paulson that is a Realtor and we talk about getting each others data on occaision.  On Facebook I had a lot of fun "friending" other Jim Paulson's around the country.  I have fun with some of them that have distinctly different heritage and skin tones than myself with our comments about family.  

@Beverly, I guess you better not get a divorce or plan on buying "BevAndMyExBobHomes.com" LOL

@Gary, Great point on the use of the word Realtor in your email.

@Dell, thanks!

June 02, 2011 11:04 AM
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Rainmaker
179,918

Jim Paulson

Owner,Broker
Put my A+ BBB rated service to work for you by calling me now!
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Additional Information

Jim Paulson is currently the Past President of the Ada County Association of Realtors. I try to use this experience coupled with my 20 years being a licensed Realtor to help bring you relevant information and hopefully an occasional thought provoking idea or two. I am a member of the Greater Boise Chamber of Commerce and and Accredited business with the Better Business Bureau. I can help with Idaho Foreclosures, Boise Idaho Short Sales, building a new home, or even using First time home buyer grants and niche lending prodcuts to buy or strategically sell homes. I am here for your real estate marketing needs! http://www.IdahoMLStours.com Http://www.Progressive-Realty.info Virtual Tour Inventory WidgetGet Adobe Flash Player