Does An Ad in the Newspaper Rent Houses? PART 2

By
Real Estate Services with HomePointe Property Management, CRMC

Earlier this month I posed this question since at HomePointe we continue to use some newspaper ads, almost exclusively a full page ad in the Saturday Sacramento Bee Real Estate Section.

The past two weekends we surveyed 64 rental prospects during weekend vacancy showings. This is what we came up with:

How did you find out about this showing?

HomePointe website 9%

Craigslist 28%

Google Search 6%

Rentals.com 11%

Returning Customer 6%

Sign 2%

Sacramento Bee (newspaper) 9%

It appears that newspaper ads do have a place in our market.

It has been my experience over the years that the more sources of marketing we have, the better.

Posted by

Robert A. Machado, CPM, MPM

HomePointe Property Management

Sacramento, Yolo, El Dorado, and Placer Counties

We manage residential and commercial property.

916-429-1205 x 105

rmachado@HomePointe.com

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Topic:
ActiveRain Community
Location:
California Sacramento County
Groups:
Elk Grove Real Estate
Investors
Landlord Issues
Property Managers
Rancho Cordova Real Estate
Tags:
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Rainmaker
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Myrl Jeffcoat
Greater Sacramento Real Estate Agent
GreatWest Realty

Fascinating statitstics Robert.  We've come along way from the era where the majority of our advertising was done in local newspapers, and the internet was unheard of.

February 19, 2010 08:02 PM
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Robert Machado

CPM MPM - Property Manager and Property Management - Sacramento Area
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