"I'm too old for this social media stuff."
"I prefer talking to actual people, not websites and computers. At my age, I'm more of a 'people person.'"
"My customers are all baby boomers, like me. They aren't using Twitter or Facebook."
If you don't mind, I'd like to take a moment to demolish some of these persistent myths about social media right now.
The first, most widespread, and most pernicious among them is the concept that social media is a young person's game, and that kids these days are simply wired differently than older generations to be more capable of understanding and using social technologies.
People who practice using specific tools get really good at using those tools. Period. Think about it -- you grew up playing catch in the backyard with your friends, and now you can catch a ball without a second thought. (MORE)