There aren't many Realtors who go to bed each night without thinking "what can I do to increase sales." It's a concern that's in the back of every real estate agent's mind.
They think about it....but for most another day goes by without a sale..
Sometimes solutions can be so clear they're hard to see. It's a little like not seeing the forest for the trees.
Changing old out of date marketing habits can be so difficult in a business where only the strong survive.